Author: Thoney Pascual

Uratex, the country’s leading foam manufacturer and sleep solutions provider, reaffirmed its commitment to product quality, operational excellence, and long-term customer trust with a full-day tour of its flagship facility in Plaridel, Bulacan, and a celebration at RONAC Living Gallery in Mandaluyong. The “Tried, Tested, Trusted” event honours the brand’s 17th straight Trusted Brand Award from Reader’s Digest.

The campaign highlights Uratex’s position as the nation’s leading maker of mattresses and foam products, emphasising that trust is gained not only through brand longevity but also through continuous daily execution across systems, teams, and customer touchpoints.

“Having been recognised as a trusted brand for 17 years is a meaningful affirmation for us,” stated Uratex’s managing director, Peachy Medina. “Trust is earned, and we think it’s built through how we serve people—whether it’s through the products we make, the service we give, or the promises we keep.”

Uratex, currently in its 57th year, remains a household name synonymous with innovation, comfort, and durability. The “Tried, Tested, Trusted” event emphasises the brand’s basic values and its long-standing pledge of dependability towards Filipino families and institutions.

“For over five decades, we’ve stood by our customers through comfort, quality, and care,” stated Mrs Natividad Cheng, Uratex’s CEO. “Trust is something we earn each night. And we are pleased that we continue to be a brand that Filipinos can trust.”

The Reader’s Digest Trusted Brand Awards are based on consumer surveys done in different Asian countries to assess opinions of brand trust, quality, value, and willingness to purchase. Uratex has achieved the Platinum Most Trusted Brand Award in the mattress category for the past 17 years.

A closer look at Uratex’s operations
The day started with a tour of Uratex’s largest and most technologically advanced facility in Plaridel. The complex, which has been operational since 2000 and spans over 450,000 square meters, is critical to the company’s national manufacturing and distribution efforts.

The plant guided the guests through its major zones, starting with the section for producing foam blocks, which combines raw materials under strict quality norms. From there, the group proceeded to the curing and cutting stations, where newly created foam blocks were stabilised and shaped using automated technologies designed to maximise yields and limit material waste.

The fabrication, assembly, and packing departments demonstrated Uratex’s ongoing process efficiency advancements, particularly the recent inclusion of automated mattress assembly lines in 2023. The automated technologies enable increased production rates, assure uniform bonding across the numerous foam layers used in mattress layouts, and provide a smooth flow.

Guests also toured the company’s in-house product testing and research facility, where engineers and specialists undertake durability tests, density checks, and performance evaluations. These measures are an integral part of the company’s quality assurance program and are compliant with ISO 9001:2015 requirements.

The warehousing and delivery sectors rounded out the trip, with modernised racking systems and organised loading zones to ensure the smooth movement of finished goods across the country.

Throughout the walkthrough, Uratex representatives emphasised how the company’s use of lean manufacturing, automation, and real-time monitoring technologies helped it meet volume and quality targets.

The facility employs more than 500 people, the majority of whom are involved in plant operations. The rest help with administration, engineering, warehousing, and quality assurance. Production runs in various shifts to accommodate national demand and support distribution throughout Luzon, Visayas, and Mindanao.

“This is our opportunity to express gratitude and to reaffirm what we stand for,” Medina told the crowd. “We may be known for our foams and mattresses, but more than that, we want to be known for being reliable—whether you’re a customer, a partner, or a team member.”

Uratex also reaffirmed its ongoing expansion ambitions, including the construction of its distribution centre, which aims to increase capacity and improve delivery services at key locations. Future years are likely to see the publication of additional information.

We are celebrating our partners and milestones.
The Trusted Brand Recognition was held at the RONAC Lifestyle Centre in Mandaluyong, where the company conducted a program focused on dialogue, acknowledgement, and appreciation.

Mrs Cheng, Mr Eddie Gallor, executive vice president of automotive, and Mr William Lee, executive vice president of furniture and bedding, participated in a fireside talk that kicked off the event. Their debate revolved around Uratex’s strategy for operational integrity, leadership, and brand durability.

Medina then delivered a statement in which he stressed the values that guide the company’s course, as well as the necessity of honouring the trust placed in them by customers, partners, and communities.

Uratex also recognised its most trusted partners, including the Philippine Orthopaedic Association and the Philippine Society of Sleep Medicine, for their ongoing collaboration in improving sleep health and standards.

Before presenting Uratex with its 17th Most Trusted Brand Award in the mattress category, Reader’s Digest defined the award’s standards. Mrs Cheng accepted the prize on behalf of the company and delivered a heartfelt speech.

“For almost five decades, we have worked tirelessly to provide Filipino families with quality and care. Receiving this prize again is quite special”. It’s a reminder that our work matters and that we must always uphold the trust placed in us,” she said.

Trust via execution.
The “Tried, Tested, Trusted” event highlights Uratex’s operational backbone. With over six decades of sustained development, the brand’s foundation is still based on product quality, service reliability, and long-term partnerships with customers and communities.

Medina stated that, while honours and achievements are causes for celebration, work continues every day on the company floor, in distribution channels, and in homes across the country.

“What we do every day is really about helping people sleep better, live better, and trust that we’re here for the long run,” she told me. “That trust is not something we take for granted—it’s what pushes us to do better every day.”

Uratex approaches 2025 with a renewed focus on manufacturing innovation, nationwide accessibility, and strengthening its guarantee of trust for future generations.