Increased Assistance from SM to Communities Affected by Typhoon Carina

Thanks to the SM Foundation’s Operation Tulong Express (OPTE) program, the SM Group has stepped up its assistance efforts following the devastating effects of Typhoon Carina on Luzon and Metro Manila. Those impacted by the torrential rains and widespread flooding have received over 23,000 “Kalinga” aid packets from the foundation.

Several impacted areas, including Metro Manila, Bulacan, Bataan, Olongapo City, Pampanga, Rizal, and Cavite, have received Kalinga Packs from SM employee volunteers in the field. To ease the urgent demands and bring comfort to families who have been relocated, these bags contain necessities.

As part of a concerted effort, SM Supermalls and the Philippine Red Cross have set up OPTE booths. These booths are central locations for providing aid and distributing relief supplies to those in need.

The SM malls have gone above and beyond to serve the community by providing free WiFi and phone charging stations, free overnight parking for those who are stuck, and other amenities to help people stay connected with their loved ones. Help desks have also been set up at several SM Supermalls to give locals the information and support they need during this difficult time.

In the event of a disaster or emergency, the SM Foundation, SM Supermalls, and SM Markets work together through their social responsibility initiative, Operation Tulong Express (OPTE), to ensure that people receive prompt assistance. More than 800,000 Kalinga packs have been distributed across the country since the campaign began.

The “Know Your Tire Campaign” is launched by CST Tires, and Kuya Kim Atienza is introduced as the brand ambassador.

According to the Department of Health, road accidents continue to be the top cause of mortality and injuries, particularly among younger individuals.

The use and ownership of motor vehicles are directly correlated with the rising number of vehicular accidents.

Fortunately, road safety may be attained with adequate road safety education, and the steadily growing trend can be reversed. The DOTr claims that accident prevention is the main objective. The country’s traffic accident rate can be cut in half by 2028 if we adopt a preventative strategy.

CST Tires has long been a supporter of road safety and the importance of comprehending the role that tires play in the reliability of transportation. The company’s product line includes tires and tubes for various vehicles and equipment, including bicycles, motorcycles, ATVs, cars, trucks, forklifts, and even agricultural and gardening machinery.

Now more than ever, CST Tire is dedicated to spreading awareness about the importance of tires and safe driving practices. The Taiwanese company has teamed up with Kuya Kim Atienza, a famous fact-checker and motorcyclist, since they realize how important it is to have an approachable and trustworthy source to spread the word about road safety.

The newest face of CST Tires is making an effort to persuade people to put safety and performance first in their vehicles by interacting with the racing community, both professional and amateur, and regular drivers and riders.

We are thrilled to have Kuya Kim Atienza on board as our new brand ambassador. Her dedication to both performance and safety is an inspiration to all of us. Truth, public education, and safe driving have always been causes close to his heart. Even though tires are technically complex, he has a way of making even the most complex concepts understandable and appealing to the general public. Also, everyone pays attention when he speaks. When it comes to choosing the correct tire, how to properly care for them, and how to ensure their quality, Kuya Kim will be a big assistance to CST Tire in their advocacy efforts. “Our shared objective is to assist in enhancing road safety for a greater number of riders and drivers,” stated Christine Roque, Marketing Manager of AP Bluewhale Corporation.

In his role as brand ambassador, Kuya Kim will spearhead the Know Your Tire Campaign, an initiative by CST Tire that aims to educate consumers about tires by sharing interesting, lesser-known facts and practical advice.

For both two- and four-wheeled vehicles, the tire is the safety component that matters most. “They influence safety, braking, handling, steering, and ride quality; they are the vehicles’ connection to the road,” Kuya Kim added.

Atienza elaborated by saying that high-quality tires grip the road, allow for safe turning, and come to a complete stop when necessary. World-class manufacturing equipment, innovative technology, and a strong focus on quality, delivery, and customer satisfaction are key components of CST Tire’s operations. Affordable and guaranteeing tire quality and safety, the brand’s seven-year warranty policy is hard to beat. Customers that appreciate innovation in tire production, durability, and dependability over the long haul are the ones that CST Tires aims to attract. CST Tires not only satisfies customers’ needs, but also promotes a change towards better-informed and safer purchasing choices.

Ms. Roque highlighted that CST offers a wide choice of tires developed to match the market’s individual needs, so customers may choose the right one for their riding, driving, or off-roading needs.

The sole authorized distributor of CST Tires in the Philippines is AP Blue Whale Corporation. In 2001, the company began distributing tires for a variety of vehicles, including motorcycles, cars, SUVs, trucks, and buses.

A Rise in SM’s Foot Traffic is Attributed to the Mall’s Enhanced Activities.

With an increase from 3.3 million in the same period last year, SM Supermalls recorded a rise in foot traffic, reaching an average of over 4 million daily visitors in the first quarter of 2024. This consistent increase demonstrates SM’s dedication to enhancing the mall experience by offering a wide range of exciting activities that meet the changing interests of consumers.

The rise in customer traffic is a direct result of our unwavering dedication to fulfilling our customers’ everyday demands and requirements, says Steven T. Tan, president of SM Supermalls. At our malls, you’ll find a perfect combination of cutting-edge retail services and thriving entrepreneurial atmospheres.

With its integrated property developments, SM has turned its malls into places where the whole Filipino family can enjoy immersive experiences.

The Space & Time Cube+ at S Maison is the first-ever immersive art museum in the Philippines.

Filipino consumers are increasingly flocking to malls for entertainment and culinary experiences, driven by a move towards discretionary spending. Food tenants now occupy 30% of mall spaces, up from 10% a decade ago, and non-food tenants, such as entertainment, occupy 50%. Other tenants that are service-related complement the varied offers.

S Maison’s Space & Time Cube+ is the Philippines’ first fully immersive art museum.

An immersive art museum with 20 themed attractions like LED tunnels and holographic displays, the Space & Time Cube+ at S Maison is a recent innovation that showcases SM’s dedication to combining art with entertainment.

No matter what kind of fandom you’re into—K-pop, anime, or music—SM Supermalls is a place to support your favorite groups and artists. SM is thrilled to be a part of these communities and the gathering spot for fans of all ages and walks of life.

At SM City Fairview, there is a new attraction called Cosplay City, where fans may express themselves. This multi-district location has everything a community could want: toy displays, anime-themed zones, and that perfect Tokyo City ambiance for those Instagram-worthy photos.

Over 500 cosplayers from Metro Manila excitedly gather at SM City Fairview to check out Cosplay City.

With much anticipation, more than 500 cosplayers from the Metro Manila area assemble at SM City Fairview to see Cosplay City.

Launched in November 2023, the 1,947 square meter indoor entertainment complex inside SM Mall of Asia’s flagship location, Game Park, offers a variety of activities to suit varied interests, including bowling, basketball, e-darts, and an indoor archery range.

A family creates lasting memories at the Pyromusical Competition in SM by the Bay, SM Mall of Asia Complex

“SM always finds new ways to wow their customers,” Mr. Tan confirmed. “Our goal is to create lasting memories through dynamic destinations that complement traditional shopping.”

 

 

Enchanted Kingdom Celebrates Eldar the Wizard’s Magical Birthday

Eldar the Wizard is the iconic character of the Enchanted Kingdom, the first and only world-class theme park in the Philippines. He is known to teach children to uphold the EK core values of Love of God, Respect, Integrity, Loyalty, and Innovativeness.

As Eldar’s dream is to share joy, love, and magic with everyone, EK brings a month-long celebration in honor of the jolly and wise wizard.

Join Eldar’s Birthday Bash

Eldar the Wizard invites you to the most magical birthday celebration, Eldar’s Birthday Bash, on July 27 (Saturday), 3 PM at the Eldar’s Theater! Guests will truly enjoy special access to surprising gifts, tasty treats, enchanting performances, and so much more! Kids and kids at heart get the chance to learn EK’s core values through fun and EKciting games and activities.

To make the event more enchanting, Eldar and the rest of his storybook friends will also be there for this FUNtastic celebration.

Slots are limited and an Event Access Pass of Php600 is available for walk-in guests (Regular Day Pass or EKspress One Day Pass holders) and a special Php500 rate for all EKsperience the Magic Card (EKMC) members.

Enjoy Eldar’s Birthday Treat Promo (July 28–August 31, 2024)

Eldar has an EKstra gift for everyone on his birthday!

For only Php1,200, enjoy one (1) Regular Day Pass to EKsperience unlimited rides and attractions, one (1) Eldar’s Purple Brew drink, and one (1) Php100 discount voucher for Eldar-branded merchandise when you book via the EK Online Store from July 28 to August 31. Walk-in guests will also get to savor one (1) Eldar’s Purple Brew drink!

The Eldar’s Birthday Treat Promo is valid for visits from July 28 to August 31.

Experience our award-winning EK merchandise store,  Eldar’s Specialty Shoppe

Thinking about where to use your Php100 discount voucher? Check out Eldar’s Specialty Shoppe!

Eldar’s Specialty Shoppe is EK’s flagship retail store, featuring the jolly and wizard. Just last year, it won the highly-coveted International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Excellence Award for the Best Retail Visual Merchandise.

There are adorable shirts, playful wizard costumes and hats, handcrafted accessories, Eldar pillows, Eldar keychains, animal plush toys and a variety of memorable items you can take home for guests of all ages.

For more information about Enchanted Kingdom and upcoming events, visit https://www.enchantedkingdom.ph and EK’s official social media accounts, @enchantedkingdom.ph for Facebook and TikTok, and @ek_philippines for Twitter and Instagram.

 

 

BingoPlus and TAGM Marketing Solutions Inc Join Forces for Innovative Podcast Seeding Project

 

In a move that promises to revolutionize digital entertainment and marketing strategies, BingoPlus, your comprehensive entertainment platform in the country and provider of your favorite online tongits, bingo, and perya games, has teamed up with TAGM Marketing Solutions Inc. for an exciting podcast seeding project. This groundbreaking partnership marks a significant step forward in both companies’ efforts to engage with audiences in new and innovative ways.

BingoPlus has long been recognized as a trailblazer in the online gaming industry, offering users a unique and thrilling gaming experience right at their fingertips. With a user-friendly interface and a wide range of games to choose from, BingoPlus has quickly become a favorite among gamers of all ages. Notable personalities like Piolo Pascual and Maine Mendoza endorse the app, adding to its allure. Participants in BingoPlus online games have the opportunity to win millions of pesos, depending on their gameplay within the app, making it not just a game, but a potential life-changer.

The Podcast Seeding Project, a joint venture between BingoPlus and TAGM Marketing Solutions Inc., aims to leverage the power of podcasts to reach new audiences and engage with existing ones on a deeper level. Podcasts have emerged as one of the most popular forms of digital content, offering listeners a unique and intimate way to connect with their favorite topics and personalities. The project will partner with well-known podcast content agencies like The Pod Network, Anima, and Mr. Christian Gamboa to create compelling and engaging content that resonates with listeners.

“The partnership between BingoPlus and TAGM Marketing Solutions Inc. represents an exciting opportunity to explore the intersection of gaming, entertainment, and digital marketing,” said a spokesperson for BingoPlus. “By leveraging the power of podcasts, we can connect with our audience in new and meaningful ways, while also reaching new audiences who may not be familiar with our brand.”

TAGM Marketing Solutions Inc. is a leading marketing agency known for its innovative approach and cutting-edge strategies. With a focus on helping brands level up their marketing presence, TAGM is the perfect partner for BingoPlus as they look to expand their reach and engage with new audiences. In addition to the podcast seeding project, TAGM will also be the official partner for podcast production and the official agency for the digital presence of the company.

 

“We are thrilled to partner with BingoPlus on this exciting new project,” said Mark London Guiling CEO/President of TAGM. “Podcasts offer a unique opportunity to connect with audiences in a more personal and engaging way, and we believe that this project will allow us to take BingoPlus’s digital presence to the next level.”

With this partnership, BingoPlus and TAGM Marketing Solutions Inc. are poised to make a significant impact in the worlds of gaming, entertainment, and digital marketing. As they continue to explore new opportunities and projects together, the future looks brighter than ever for both companies and their audiences alike. Stay tuned for more exciting developments from this dynamic duo.

Innovation For Good: From Malls to School Halls

Just a few short years after the first SM mall opened its doors, its founder Mr. Henry Sy Sr’s vision extended beyond one establishment. The chain of malls would come later. When SM City North EDSA opened in 1985, the vision was clear: people’s access to products is important but Filipinos’ access to quality education is priceless.

In 1991, Mr. Sy turned his vision into a reality through a milestone partnership between SM Foundation, Inc. and IBM Philippines. This collaboration led to the establishment of Asia Pacific College (APC), embodying the timeless adage: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

“Right from the start, the vision was very clear—it was inclusivity, said APC President Dr. Teresita ‘Tata’ Medado.” “Quality education should be available to all and this was APC’s way of helping the youth to be competitive IT professionals for the industry.”

The SM group emphasized this commitment to inclusivity when the company insisted that APC operate as a non-profit and non-stock institution.

It was the ‘90s, and the boom of the information technology (IT) sector was in full swing. Countless theorizing and key innovators have alluded to interconnectivity beyond anyone’s imagination. Encapsulated in APC’s core values of industry, integrity and innovation, it became the College’s mission to educate students to become world-class with a strong IT-based foundation.

Today, APC continues its legacy of providing quality education, earning a perfect QS 5-star rating in four categories: inclusivity through a wide array of scholarships; online learning via Hyflex (Hybrid-Flexible), which emphasizes empathy, equity, and engagement; flexible teaching methods; and, employability, with 92.8% of graduates securing key positions in the industry. QS Stars is a world university rating system which was developed to give educational institutions an opportunity to showcase their strengths.

The institution has upheld its legacy of inclusivity, supporting 9,300 scholars: 7,000 from public schools, 1,000 from the Armed Forces of the Philippines (AFP) and Philippine National Police (PNP), and over 1,300 from SM Foundation. Overall, APC provides scholarship support to 80% of its students, with PHP 9 million awarded in 2023 and a total of PHP 700 million in scholarships over the last 18 years.

What started with only a handful of around 15 students, today, APC has over 7,221 graduates.

Beyond SM’s scholarship program through its corporate foundation, its advocacy to promote quality education through APC also allows any accepted public-school student to pay only half of the posted tuition fee.

APC’s world-class students

Among these graduates is Mr. Rey Buyco, a former SM Scholar and cum laude graduate back in 2017. Mr. Buyco recalled that his journey, albeit tough, did not deter him from giving up on achieving his dream.

Looking back, Mr. Buyco shared how his mother and he had to sleep on a cardboard box along the streets of Manila when their home burned down (due to an accident near the firecracker store they used to own).

He also remembers when Mr. Sy used to attend APC’s general assembly.

“It was very inspiring for him to do that,” he added. “It goes to show that SM really wants to help us and ignited our passion to continue our studies.”

Mr. Buyco is currently based in London, England, as a senior qualified auditor for Ernst & Young.

APC’s excellence and impact to the IT industry marked another milestone with one of its alumni, Mr. Rom Gapuz, whose path to success was also supported by SM and APC. A couple of months ago, Mr. Gapuz achieved the feat of becoming the first Filipino to earn all 15 Amazon Web Services (AWS) certifications, including 3 already retired ones.

Mr. Gapuz and Mr. Buyco are only two of the many successful graduates of APC. In fact, from the graduating classes in 2020–2022, the employability rate of APC’s students is at 92.8% within 24 months from graduation.

“We are immensely proud of Rom and Rey,” said Dr. Medado. “Their journeys echo our core values of industry, integrity and innovation. Successes like these, with the likes of Rey and Rom, serve as inspirations not only to our students but also to us, their teachers.”

Championing education

With over 20 million enrollees this past school year (2023-2024) and classroom deficits reaching the thousands, the SM group continued its support to the educational facilities and capabilities of the country to address these challenges.

SM Foundation and SM Prime Holdings, Inc., together with the Department of Education (DepEd), partnered and have built 108 school buildings to date. With over 366 classrooms within these walls, the SM group has been able to serve 18,300 public school learners in single shift classes.

These initiatives helped close the gap between students and access to quality education, one school building at a time. As of end of 2023, the program was able to improve the average classroom-student ratio to 1:49 in schools where SM has built new buildings.

“APC was created 30-plus years ago to empower students with accessible, affordable, and quality education. Our mission stays the same today as we help more students realize their dreams,” Dr. Medado added.

Motivated by APC’s positive impacts on the education sector, Mr. Henry Sy Sr. was driven to further build on this advocacy of SM in championing education.