A gold medal. A championship ring. A hunger for more.
After winning on the greatest stages in the game this summer, Jayson Tatum is back for another NBA season—ready to rise to the occasion in his latest signature shoe, the Jordan Tatum 3.
The new, court-ready silhouette has all the features fit for a champion while delivering unmatched style and continuing the Tatum series’ reign as the lightest in the Jordan Brand basketball collection.
“I don’t take having a signature shoe for granted,” Jayson says. “I’m grateful to be in a position where I can co-create with Jordan Brand and have fans connect with me through my shoe. My favourite part of the 3s is the way they take on colour, so my hope is that we inspire and energise a lot of people through the colourway storytelling.”
The Tatum 3 is the result of Jayson’s extensive collaboration with Jordan Brand’s footwear designers, who met his needs with a shoe that feels broken in right out of the box and adapts to the foot without restrictions or pressure. A new upper incorporates insights from athletes’ on-court moves in the Nike Sport Research Lab, layering materials where they matter most for power and comfort, creating a supportive, conforming fit without feeling bulky or stiff.
Cushion 3.0 foam and a Zoom Air insert work alongside the upper’s firm frame to promote lateral movements that feel smooth and secure, and a herringbone traction pattern propels a superior first step and quick cut while helping hoopers stop on a dime.
The smoothness of Jayson’s play and his commitment to his family are built into the Tatum 3, reflected in fluid lines that represent his uninterrupted approach to the game and the foundation of his family tree. Like the Tatum 2, the name of Jayson’s son, Deuce, is featured on the inside of the tongue, opposite his signature JT logo, and his number 0 is included on the heel along with unique sayings on the heel tabs, specific to each colourway. His popular “Find a Way” quote from his 2023 “humbly” interview is also included on the medial side of the shoe.
The launch colourway, Welcome to the Garden, showcases growth in all areas of Jayson’s life—his family, his game, and his pursuit of greatness—in a floral pattern that nods to his home and personal garden, where he’s surrounded by family, friends, and loved ones.
Jayson first unveiled the new silhouette via the NBA 2K25 cover and during his summer tour of China, where he teamed up with fellow Jordan Brand athletes Luka Dončić, Zion Williamson, and Paolo Banchero to connect with local youth and foster their love for the game.
The Tatum 3 will be available globally on Jordan.com and select retailers on October 10.
