Tag: AISIN

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More Than Cars and Bikes: Why Automotive Communities Are Becoming the New Weekend Lifestyle

For many Filipinos, weekends are no longer limited to trips to the mall, café hopping, or staying at home. Across Metro Manila, a growing number of people are spending their free time at car meets, motorcycle gatherings, and enthusiast events—where vehicles bring people together and shared passions create lasting connections.

What was once simply a gathering of car or motorcycle owners has evolved into a lifestyle experience. From riders meeting up after sunset to automotive enthusiasts proudly showcasing their latest builds, these events have become vibrant spaces for people with a common passion.

Families come to explore, friends reconnect, and content creators capture the community’s energy and excitement. At the same time, local businesses—including cafés, food stalls, detailing shops, and automotive accessory brands—benefit from the growing culture surrounding these gatherings.

More Than Just Machines

For today’s automotive enthusiasts, it is no longer simply about horsepower, modifications, or the latest accessories. It is about belonging to a community that shares knowledge, appreciates craftsmanship, and values the journey as much as the destination.

This growing culture has transformed automotive gatherings into a regular part of the weekend lifestyle. Whether someone owns a heavily modified vehicle, a daily-driven motorcycle, or simply enjoys being surrounded by fellow enthusiasts, the community has a place for everyone.

Recognizing the passion and diversity within these groups, AISIN Philippines continues to support enthusiast-driven gatherings such as the Broke Boys Club Car Meet and the Grupo PCX Anniversary Event.

Bringing Automotive Solutions Closer to Enthusiasts

Each automotive community has its own interests and needs. Car enthusiasts may focus on performance, maintenance, and customization, while motorcycle riders often look for products that can support the demands of everyday commuting and weekend adventures.

At the Broke Boys Club Car Meet, AISIN allowed participants to explore its wide range of aftermarket automotive solutions. The lineup included engine oils, drivetrain components, engine parts, brake products, wiper blades, horns, cooling system products, and car care items—offering enthusiasts a closer look at AISIN’s extensive range of products for passenger vehicles.

Meanwhile, at the Grupo PCX gathering, AISIN highlighted its motorcycle engine oils. Riders had the opportunity to learn more about lubricants designed to provide reliable protection and performance, whether for daily commutes through the city or spirited rides during the weekend.

Connecting With the People Behind the Vehicles

As a global Japanese manufacturer of original equipment and aftermarket automotive products, AISIN sees enthusiast events as more than just an opportunity to showcase its product lineup.

These gatherings provide a chance to connect directly with the people behind the vehicles—the drivers, riders, builders, and everyday enthusiasts who invest their time and passion into maintaining and improving their machines.

Beyond product awareness, AISIN also promotes responsible vehicle maintenance and emphasizes the importance of choosing quality replacement parts that contribute to long-term performance, reliability, and safety.

Today’s enthusiasts are also more informed than ever. Before making a purchase, many research products online, watch reviews, join discussions, and seek recommendations from fellow members of the community. This growing awareness has made conversations about preventive maintenance, quality components, and proper vehicle care increasingly important.

Driving Filipino Automotive Culture Forward

The automotive community continues to prove that cars and motorcycles can bring people together in ways that go beyond the machines themselves.

Through its participation in community-driven events, AISIN Philippines reinforces its commitment to supporting enthusiasts—not only by providing trusted automotive products, but also by helping promote a culture of proper vehicle care among both four-wheel and two-wheel communities.

Whether it is two wheels or four, every memorable journey is made better by the people who share it.

As automotive gatherings continue to become part of the Filipino weekend lifestyle, AISIN celebrates more than vehicles and machines. It celebrates the friendships, passion, creativity, and shared experiences that continue to drive Filipino automotive culture forward.

For more updates and information, follow the AISIN Philippines Official Facebook Page.

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AISIN at Toyota Gazoo Racing: Where Every Second on the Track Shapes Tomorrow’s Mobility

Motorsports is more than just a celebration of speed; it is a testament to precision engineering, continuous improvement, and unwavering quality. At this year’s Toyota Gazoo Racing event, AISIN Philippines brings the same engineering philosophy to enthusiasts through a dedicated booth showcasing its extensive lineup of automotive aftermarket parts.

For decades, AISIN, one of Toyota Group’s trusted original equipment (OE) manufacturers, has developed components that meet vehicle manufacturers’ exacting standards. While the excitement unfolds on the track, visitors can learn about the engineering principles that drive Toyota’s pursuit of performance and how these principles are reflected in the genuine parts that keep vehicles running smoothly.

The AISIN booth displayed a wide range of aftermarket parts designed for a variety of vehicles, including engine components, drivetrain parts, clutch systems, steering and suspension components, cooling system parts, brake system parts, wiper blades, car care products, and many more. Each product exemplifies AISIN’s commitment to quality, durability, and precision, which has earned the company a reputation among automakers and automotive professionals around the world.

“Toyota Gazoo Racing honors the spirit of driving and engineering excellence,” said Keisuke Fukuda, Chief Representative of AISIN Philippines. “Our goal is to help visitors discover the parts that underpin that reputation—components designed with OEM expertise to deliver dependable performance, fit, and durability.”

Aside from product displays, the booth is a destination for Toyota owners, enthusiasts, workshops, and distributors interested in learning more about AISIN’s growing automotive parts portfolio.

Visitors to the AISIN booth learned about product applications, OE quality standards, and the significance of using genuine components for long-term vehicle reliability.

The exhibit reinforces an important message: while race cars get the most attention, every Toyota on the road is built with thousands of precisely engineered components that work together. Using genuine OE-quality parts helps to maintain the performance, safety, and reliability that drivers expect from their vehicles.

As Toyota Gazoo Racing brings together automotive enthusiasts and the Toyota community, AISIN proudly participates in the celebration by highlighting the engineering excellence behind each journey—on the track and on the road.

For more information, follow AISIN Philippines’ official Facebook page: https://www.facebook.com/AISINPHILIPPINES.

 

 

 

 

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Driving Discipline Through Innovation: Inside AISIN and ADVICS at MIAS 2026

At the Manila International Auto Show (MIAS) 2026, innovation wasn’t just on display—it was something you could experience firsthand. Among the standout exhibitors, AISIN Philippines, together with ADVICS, turned heads not only with cutting-edge automotive solutions but also with an immersive approach to one of the industry’s most pressing concerns: road safety.

Rather than relying on static displays, AISIN transformed its booth into an interactive hub where visitors didn’t just learn about driving—they felt it.

Where Technology Meets Real-World Responsibility

Stepping into the AISIN space felt less like entering a traditional exhibit and more like stepping into a controlled driving environment. The focus was clear: highlight the critical role of discipline, precision, and awareness behind the wheel.

This message came to life through a series of thoughtfully designed activities that challenged participants to think, react, and stay in control—mirroring the demands of real-world driving.

The Simulator That Put Drivers to the Test

At the heart of the experience was the ADVICS Road Safety Campaign Simulator, developed in partnership with A1 Driving School. More than just a game, the simulator placed users in realistic driving scenarios—from navigating traffic conditions to responding to unexpected road situations.

Participants were evaluated on how well they followed road rules, reacted under pressure, and maintained composure—core elements of responsible driving. Top performers didn’t just walk away with rewards; they left with a more profound understanding of what it means to be a disciplined driver.

It was a subtle but powerful reminder: safe driving isn’t instinctive—it’s practiced.

Precision in Motion: The AISIN Electric Wire Game

Complementing the high-tech simulator was a deceptively simple yet equally impactful challenge—the AISIN Electric Wire Game.

Participants were tasked with guiding a wire along a narrow path without making contact. It sounds easy—until your hand starts to shake.

The activity drew a clear parallel to AISIN’s newly introduced automotive battery technology, emphasizing the importance of precision and reliability. Just as one wrong move could disrupt the game, even the smallest lapse in focus on the road can have real consequences.

Making Safety Engaging—and Memorable

What set AISIN apart at MIAS 2026 was its ability to blend education with engagement. Instead of telling people about road safety, they created an environment where visitors could experience it.

By combining hands-on challenges with meaningful messaging, the brand captured attention while reinforcing a deeper truth: driving safely requires both mental focus and dependable technology.

Beyond Products: A Commitment to Safer Roads

While AISIN showcased its extensive lineup—from braking systems to powertrain components—the bigger narrative was unmistakable. The company is positioning itself not just as a manufacturer of automotive parts but as an active advocate for safer roads in the Philippines.

In an era when innovation often focuses on speed and performance, AISIN’s message stood out for prioritizing control, discipline, and responsibility.

And at MIAS 2026, that message didn’t just land—it stuck.

For more updates, visit AISIN Philippines and ADVICS Philippines on Facebook.

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AISIN Rides Into the Spotlight: A Bold Debut at Inside Racing Bike Fest 2026

World Trade Center Manila was buzzing—and AISIN Philippines made sure no one left without noticing.

From March 20 to 22, 2026, the Inside Racing Bike Festival once again proved why it’s one of the country’s most anticipated gatherings for motorcycle enthusiasts. Amid roaring engines, passionate riders, and cutting-edge showcases, one name made a powerful entrance into the local motorcycle scene: AISIN Philippines.

A Strategic First Gear in the Philippines

AISIN’s debut of its motorcycle oil lineup wasn’t just another product launch—it was a calculated move. The Philippines, known for its vibrant motorcycle culture and growing rider base, has been chosen as the first market for AISIN’s motorcycle oils.

This decision signals more than just expansion—it reflects the company’s confidence in the country as a launchpad for broader ASEAN growth. With plans already in motion to widen its product range, AISIN is clearly setting its sights beyond borders.

Engineered for Riders, Built for Performance

Backed by its global reputation in automotive engineering, AISIN introduced a range of motorcycle oils designed to meet the real demands of riders—from daily commuters weaving through city traffic to performance enthusiasts chasing speed and endurance.

The lineup includes:

    • Fully synthetic oils for maximum performance and protection
    • Semi-synthetic variants for balanced efficiency and value

All products meet Japanese Automotive Standards Organization (JASO) certifications:

    • JASO MA2 – tailored for manual motorcycles
    • JASO MB – optimized for scooters and automatic bikes

But AISIN didn’t stop at oils. The brand also showcased a suite of complementary products—long-life coolant, brake and clutch fluids, horns, and motor care solutions—positioning itself as a one-stop partner for motorcycle maintenance and performance.

Turning Heads with an Interactive Experience

Trade shows can get crowded—but AISIN found a way to stand out.

Their booth quickly became a hotspot, thanks to an interactive “marble race game” that cleverly demonstrated oil performance and fluidity. It wasn’t just informative—it was fun, engaging, and memorable.

Add to that the daily giveaways of AISIN-branded SEC helmets, and the excitement built up to a thrilling climax: a grand raffle featuring a brand-new VOGE SR150GT motorcycle. Safe to say, AISIN didn’t just participate—they entertained.

A Market Full of Energy—and Opportunity

AISIN executives were quick to highlight the energy of the Philippine motorcycle community.

Yuji Katsuura, Manager of Overseas Sales and Marketing at ADVICS Sales Co., Ltd., shared his enthusiasm:

“This is the first time motorcycle oils are released here. We expect to expand the AISIN product range and satisfy motorcycle customers.”

He also noted the intensity of the event, describing it as “very energetic—even aggressive,” reflecting the passion of Filipino riders.

Hiromitsu Nagase echoed the sentiment, emphasizing the vibrant atmosphere and strong turnout:

“Many people visited this event—it was very crowded inside the halls… The attendees here are very energetic and excited. It was a very fun experience for me as well.”

Shifting Gears Toward the Future

AISIN has long been recognized for its strength in four-wheel automotive solutions. Now, it’s accelerating into the two-wheel segment with equal determination.

Keisuke Fukuda, Chief Representative of AISIN Philippines, shared the company’s forward-looking vision:

“Now, we are planning to expand our products for motorcycles in the near future as well.”

This move marks a significant evolution for the brand—one that aligns with the growing demand for reliable, high-performance motorcycle solutions across Southeast Asia.

More Than a Launch—A Statement

AISIN’s presence at the Inside Racing Bike Festival 2026 wasn’t just about showcasing products. It was about making a statement: the brand is here, it’s ready, and it’s built for riders.

With a successful launch in the Philippines and a clear roadmap for regional expansion, AISIN is positioning itself as a serious contender in the motorcycle market.

And if the energy at the festival is any indication, the road ahead looks fast, exciting, and full of opportunity.

Want to stay updated on AISIN Philippines?
Follow them on Facebook: https://web.facebook.com/AISINPHILIPPINES?_rdc=1&_rdr#

 

 

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AISIN Marks A New Era of Automotive Excellence

The stage was set, the excitement palpable, and the atmosphere electric as industry partners of Riken Motor Sales Inc., the sole importer, and exclusive distributor of AISIN aftermarket products in the Philippines, gathered for the 2024 Aisin Dealer Convention at the prestigious City of Dreams Manila.

Mr Soichi Sato- Associate Officer, Aisin Head Quarters Aftermarket Department

AISIN Asia Senior General Manager and AISIN Philippines’ new Chief Representative Keisuke Fukuda announced last year that “Filipinos could expect great additions in the future as AISIN transforms into AISIN Affordable Auto Parts Mall”—becoming a one-stop-shop for all automotive needs. The company continues its efforts to become the go-to marketplace for all automotive retailers and workshops in the Philippines. And this year, a lot of new additional products are set to be launched, most of which were displayed and highlighted through product presentations.

AISIN Asia Senior General manager and AISIN Philippines New Chief Representation Mr. Keisuke Fukuda

Under the theme “Beyond the Horizon,” the convention aimed to chart a course towards innovation, collaboration, and excellence in the automotive landscape. The stage was set for a night of inspiration and celebration, with AISIN Asia and Riken Motor Sales Inc. executives leading the way.

Driving Innovation Forward

The convention kicked off with opening remarks from AISIN’s Mr. Soichi Sato. With over 25 years of dedication to AISIN Aftermarket Division, Mr. Sato set the tone for the evening, urging attendees to explore uncharted roads and redefine excellence. Highlighting AISIN’s commitment to innovation, quality, and affordability, Mr. Sato outlined the company’s vision for the future, emphasizing solutions creation with Riken Motor Sales as a key pillar in driving growth for AISIN—further beyond the horizon. He also further emphasized the importance of collaboration and sustainability in shaping the automotive landscape. With a focus on building lasting relationships and supporting local partners by delivering more industry solutions.

Joining Mr. Sato on stage, Mr. Fukuda Keisuke, Chief Representative of AISIN Asia Philippines Representative Office, and Mr. Oliver Ang, President of Riken Motor Sales.

A Visionary Roadmap

Mr. Oliver Ang President of Riken Motor Sales

In his address, Mr. Oliver Ang unveiled a visionary roadmap for AISIN and Riken’s future endeavors. Mr. Ang painted a picture of a future where AISIN’s products and solutions transcend borders and shape a brighter tomorrow. His words echoed the theme of collaboration and innovation, inspiring attendees to push the boundaries of what is possible in the automotive aftermarket industry.

Celebrating Achievements and Inspiring Excellence

Throughout the evening, attendees were treated to electrifying performances, insightful presentations, and engaging discussions. From the unveiling of AISIN’s battle cry, introduction of AISIN’s mascot, Clutchy, to the recognition of top performers and loyal customers, every moment was a celebration of achievements and a testament to the unwavering spirit of the AISIN family.

The convention also featured a comprehensive exhibition showcasing AISIN’s iconic products and groundbreaking technologies. From transmission technology to drivetrain parts, brake components, engine parts, and automotive fluids. AISIN’s commitment to quality and innovation was on full display.

Looking Towards the Future

As the convention drew to a close, Mr. Winston Ang expressed gratitude to all attendees for making the event a resounding success. Encouraging everyone to carry the spirit of AISIN with them as they embarked on the next chapter, Mr. Winston left attendees with a message of unity, resilience, and shared purpose.

The 2024 AISIN Dealer Convention was more than just an event; it was a milestone—a milestone that marked the beginning of a new era of automotive excellence, innovation, and collaboration. AISIN remains committed to innovating more and better auto parts to its already comprehensive product range, adding value to customers and industry.

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AISIN Unveils Ignition Coil and Fan Motor at Christmas Celebration, Reinforcing its Status as the Affordable Auto Parts Mall

AISIN and Riken, the official AISIN importer in the Philippines, joined forces to ring in the Christmas festivities at Okada Manila on December 6, 2023. Amidst the joyous celebration, AISIN took the opportunity to showcase its commitment to providing affordable auto parts by introducing two stellar additions: the ignition coil and the fan motor.

In a dazzling display of innovation and holiday cheer, AISIN and Riken gathered their top-tier customers at Okada Manila for a Christmas celebration that went beyond the ordinary. Embracing the festive spirit and expressing gratitude for the continued support from their guests, AISIN took centre stage to unveil the latest enhancements to its product lineup: the Ignition Coil and Fan Motor.

The Christmas celebration kicked off with a warm welcome from Mr. Oliver Ang, the President of Riken Motor Sales Inc. His opening speech set the tone for an inspiring and joyous evening, creating an atmosphere of camaraderie and appreciation.

Following the welcome address, Mr. Yasuhiro Nakamura, Managing Director of Aisin Asia, took the stage to emphasize AISIN’s growth in the Philippines. He highlighted the company’s dedication to expansion, market research, and development of products at optimal quality and price, all aimed at providing a comprehensive portfolio and services to Philippine consumers.

A pivotal moment came with Mr. Keisuke Fukuda, the newest Chief Representative of AISIN Philippines, shedding light on the strength and strategy behind AISIN’s aftermarket products. Drawing a parallel between AISIN and an affordable auto parts mall, Fukuda, together with Mr. Yoshitake Kazaoka and Mr. Yojiro Koga, President and Product Business Division Manager of ASIT, respectively, showcased the extensive product range, the insurance of procurement excellence with globally competitive suppliers, and underlined the quality assurance that distinguishes AISIN products in the market.

Engaging activities infused the evening with excitement, making it more than just about business. Guests participated in small games that not only livened up the atmosphere but also teased and highlighted AISIN’s innovative products. The slide puzzle and word search, featuring the ignition coil and cooling fan motor, added an interactive element to the event. In addition, winners from the fortune wheel and paper fan games received great prizes. Additionally, the event acknowledged the best-dressed attendees.

The evening concluded with Mr. Winston Ang, Vice President of Riken Motor Sales Inc., extending warm wishes for a Merry Christmas and expressing optimism about the continued partnership with AISIN taking a positive step forward.

In essence, the Christmas celebration at Okada Manila was more than just a gathering; it was a testament to AISIN’s commitment to innovation, quality, and affordability in the realm of auto parts. As the year comes to a close, AISIN and Riken look forward to a future of continued success and collaboration in the Philippines.

For inquiries, you may visit: www.facebook.com/AISINPHILIPPINES.