Enchanted Kingdom Celebrates Eldar the Wizard’s Magical Birthday Month

This July, Enchanted Kingdom (EK) — the Philippines’ first and only world-class theme park—is transforming the entire month into a spellbinding celebration for its beloved Storyverse icon, Eldar the Wizard.

A Month of Magic

Launching its Love Saribuhay campaign, EK is showering guests with enchanting surprises both inside and outside the park. The festivities lead up to the grand Eldar’s Birthday Bash on July 25 at the Spaceport Grounds, coinciding with EK’s soft opening more than 30 years ago. Expect dazzling parades, whimsical shows, interactive games, giveaways, and magical appearances — all designed to delight guests of every age.

Eldar’s Legacy

For three decades, Eldar has been the heart of EK’s Storyverse, embodying values of love of God, respect, loyalty, integrity, and innovation. His wisdom and charm have inspired generations of Filipinos, making him more than just a mascot—he’s a symbol of joy and imagination.

Magic Beyond the Park

Ahead of his birthday, Eldar is extending the celebration through the Community Outreach Program, visiting foundations and orphanages in Laguna. With enchanting treats, special performances, and unforgettable experiences, Eldar continues to spread magic where it matters most.

New Shows, Food, and Merch

    • Seasonal show: All Storyverse characters join a surprise dance party to honor Eldar.
    • Special meals: Try Eldar’s Meal family bundle at Amazon Grill and LaunchTime, or savor solo chicken inasal at Snaptooth Snack Station, Parkside, and Diggers Treat. Don’t miss Eldar’s Purple Brew at Tropical Coolers.
    • Merchandise: New pillows, purses, and bags inspired by Eldar’s magic.
    • Photo innovations: Rialto 4D and Eldar’s Photo Hub now feature face recognition for easy access to your magical memories.
    • Partner treats: Dairy Queen joins the fun with Eldar’s Hat Dilly Bar and the Purple Yam Blizzard as July’s Blizzard of the Month.

Extended Park Hours

As a birthday gift to fans, EK is bringing back regular park hours of 11 AM to 8 PM every Friday to Sunday until August 30 before shifting to Thursdays to Sundays starting September 1.

Eldar’s Birthday Bundle

From July 24 to 26, guests can enjoy the Birthday Bundle for only ₱1,400. It includes:

    • One Regular Day Pass
    • Free treats from in-park outlets
    • Seasonal activities
    • Reserved seating for Eldar’s Birthday Bash on July 25

Available for walk-in purchase or via the EK Online Store until July 26.

Enchanted Kingdom invites everyone to join the celebration and experience the wonder of Eldar’s magical month. For updates, visit Enchanted Kingdom’s official site or follow them on Facebook, TikTok (@enchantedkingdom.ph), and Instagram (@ek_philippines).

 

Eldar’s Mega Birthday Bash Features Magic, Education, Games, and Arts From Enchanted Kingdom.

Enchanted Kingdom, the Philippines’ only world-class theme park, celebrated Eldar the Wizard’s 30th birthday on August 2 with a fun-filled party.
Eldar’s Mega Birthday Bash at the Spaceport Grounds on Saturday culminated a month of celebrations for his beloved local mascot, who has given magic, values, and fun to Filipinos since the park opened in 1995.

Last July, Park guests enjoyed exciting activities like searching for missing birthday invitations and hats in preparation for Eldar’s big day. EK encouraged everyone to donate sentimental presents like toys, clothes, and non-perishable goods through The Birthday Giver to spread the magic.
Eldar’s Mega Birthday Bash began with the Faerie King and Queen’s royal arrival to welcome guests.

The crowd enjoyed the performances by SMS and Kingsmen, as well as the original theatre play, The Enchanted Story of Eldar the Wizard: Volume Two, which explored the cultures of the park’s theme zones through music and dance.

Kids and companions from Casa dei Bambini Home for Children and Southville Foundation were also invited to this special day, where they were surprised with the official turnover of The Birthday Giver proceeds as the chosen beneficiaries.

Eldar’s Theatre provided all parkgoers with activities such as colouring, slime creation, and face painting.

Thereafter, the entire kingdom, including EK characters and sponsor mascots, joined Eldar for the wonderful birthday greeting and candle blowing. The jovial wizard gave everyone a memorable birthday parade and fireworks as a token of appreciation.

Eldar’s Mega Birthday Bash was spectacular thanks to Klook, Coca-Cola, Cherifer, Scott’s, McCormick, Krispy Kreme, Rich Garden, RCBC, Fit Style, Evensia Events Management, Iced Gems Biscuits, Snackeroo, Ceres, Australia’s Own Milk, Barilla, Tulip, Avea Handsoap, Dayzinc, Nutri10Plus, Bounty Fresh, Cobra Rise, Vitamilk, Pascual, Sunkist, Pic-A, Mang Juan, Roller Coaster, Chiz Curls, Nova, Mr. Chips, Goodday, Protect, Hello Glow, Nestle Chuckie, Chupa Chups, Silka, Tiny

Shakey’s, Purefoods, Dairy Queen, Hap Chan, Potato Corner, and ViewTrue Imaging supported Eldar’s birthday.
EK’s official social media accounts, @enchantedkingdom.ph for Facebook and TikTok and @ek_philippines for Instagram, provide updates on EK’s forever enchanting events and offers.