This July, Enchanted Kingdom (EK) — the Philippines’ first and only world-class theme park—is transforming the entire month into a spellbinding celebration for its beloved Storyverse icon, Eldar the Wizard.
A Month of Magic
Launching its Love Saribuhay campaign, EK is showering guests with enchanting surprises both inside and outside the park. The festivities lead up to the grand Eldar’s Birthday Bash on July 25 at the Spaceport Grounds, coinciding with EK’s soft opening more than 30 years ago. Expect dazzling parades, whimsical shows, interactive games, giveaways, and magical appearances — all designed to delight guests of every age.

Eldar’s Legacy
For three decades, Eldar has been the heart of EK’s Storyverse, embodying values of love of God, respect, loyalty, integrity, and innovation. His wisdom and charm have inspired generations of Filipinos, making him more than just a mascot—he’s a symbol of joy and imagination.
Magic Beyond the Park
Ahead of his birthday, Eldar is extending the celebration through the Community Outreach Program, visiting foundations and orphanages in Laguna. With enchanting treats, special performances, and unforgettable experiences, Eldar continues to spread magic where it matters most.
New Shows, Food, and Merch
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- Seasonal show: All Storyverse characters join a surprise dance party to honor Eldar.
- Special meals: Try Eldar’s Meal family bundle at Amazon Grill and LaunchTime, or savor solo chicken inasal at Snaptooth Snack Station, Parkside, and Diggers Treat. Don’t miss Eldar’s Purple Brew at Tropical Coolers.
- Merchandise: New pillows, purses, and bags inspired by Eldar’s magic.
- Photo innovations: Rialto 4D and Eldar’s Photo Hub now feature face recognition for easy access to your magical memories.
- Partner treats: Dairy Queen joins the fun with Eldar’s Hat Dilly Bar and the Purple Yam Blizzard as July’s Blizzard of the Month.
Extended Park Hours
As a birthday gift to fans, EK is bringing back regular park hours of 11 AM to 8 PM every Friday to Sunday until August 30 before shifting to Thursdays to Sundays starting September 1.
Eldar’s Birthday Bundle
From July 24 to 26, guests can enjoy the Birthday Bundle for only ₱1,400. It includes:
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- One Regular Day Pass
- Free treats from in-park outlets
- Seasonal activities
- Reserved seating for Eldar’s Birthday Bash on July 25

Available for walk-in purchase or via the EK Online Store until July 26.
Enchanted Kingdom invites everyone to join the celebration and experience the wonder of Eldar’s magical month. For updates, visit Enchanted Kingdom’s official site or follow them on Facebook, TikTok (@enchantedkingdom.ph), and Instagram (@ek_philippines).




