SM Supermalls isn’t just keeping pace with the times—it’s setting the rhythm. Fresh off a record-breaking first half of 2026, the country’s largest mall operator is proving that strong numbers are only part of the story. The real win lies in trust: the enduring confidence of tenants, shoppers, and communities who continue to see SM as more than a mall—it’s a lifestyle hub.
A Business Built on Foot Traffic and Faith
From January to June, SM Supermalls grew revenues by 8%, hitting ₱41.8 billion. That growth was fueled by expanding leasable space, more tenant sign-ups, and steady foot traffic averaging 3.7 million daily. With over 23,000 tenants now under its roof, SM’s portfolio is bigger, busier, and more diverse than ever.
President Steven Tan summed it up best: “Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls.”
Beyond Retail: Pickleball, Marathons, and More
Transformation at SM isn’t just about square meters—it’s about experiences. In the first half of 2026 alone, SM added 41 new Pickleball courts, bringing the nationwide total to 102 across 32 properties. Sports and leisure are now part of the mall DNA.
And then came June 12: the Galaxy Manila Marathon, the first-ever full marathon to take over EDSA. With 25,000 runners pounding the pavement, SM proved it could turn the country’s busiest highway into a stage for wellness and community.
Sustainability at Scale
SM’s transformation isn’t just about fun—it’s about responsibility. The company expanded its rooftop solar PV system to 122 MWp, powering malls with clean energy. It also achieved 100% coverage for free EV charging stations across all 90 malls, with 203 chargers now available nationwide.
These moves reinforce SM’s role as a community partner, not just a commercial landlord.
Strongest Brand, Strongest Bond
For the second year running, SM Supermalls was named the Philippines’ Strongest Brand by Brand Finance, scoring 95.3 out of 100 on the Brand Strength Index. With an AAA+ rating, SM isn’t just leading in revenues—it’s leading in relevance.
The Next Chapter: My SM
Looking ahead, SM is rolling out My SM, a five-year transformation platform designed to evolve malls around the changing needs of Filipino communities. From new entertainment acts to leisure concepts, the strategy is clear: keep innovating, keep connecting.
The highlight? The upcoming opening of SM Nuvali, the 91st mall in the portfolio. Positioned in South Luzon’s growth corridor, it promises an upscale concept unlike anything the Philippine market has seen before.
Final Take
SM Supermalls is proving that malls can be more than shopping centers—they can be ecosystems of trust, innovation, and community. With strong performance fueling stronger bonds, the brand is evolving for the next generation of Filipinos who want more than retail—they want experiences, sustainability, and a sense of belonging.