Tag: SariBuhay

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Enchanted Kingdom marks its 31st Anniversary with enhanced AGILA The EKsperience: SARIBUHAY and a night of OPM music

Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines, renews its commitment to sustainability and biodiversity as it celebrates its 31st Anniversary with the second set of enhancements to its award-winning flying theater, AGILA The EKsperience: SARIBUHAY this October.

As a highlight of its Fiesta ng Saribuhay anniversary campaign, EK will continue to share more enchanting stories of Saribuhay through the attraction’s new and enhanced pre- and post-show experiences that showcase the rich biodiversity of the Philippines and reinforce its call for Filipinos to appreciate and take care of our environment.

Among the enhancements is Kwento ng Agila, an immersive walkthrough accessible upon entering the AGILA building. Through immersive visuals and storytelling, the new entry experience takes guests behind the scenes, revealing the attraction’s inspiration, the symbolism behind its architecture, and its development by an all-Filipino team.

Further along the walkthrough, guests will be introduced to the world of the Agila, or Philippine eagle, through a glimpse of its natural habitat and the various species that thrive within its ecosystem. It also traces the lifecycle of the Agila, highlighting its plight as one of the critically endangered birds in the world.

This builds on EK’s steadfast commitment to eagle conservation, earlier demonstrated by its adoption and continued support for the care and breeding of Enchanting Kagitingan, a male Philippine eagle, in partnership with the Philippine Eagle Foundation.

Additionally, the immersive experience extends beyond the atrium lobby, as augmented reality (AR) brings the landing queue leading to the Enchanted Forest to life through the guests’ smartphones.

EK has also given PUGAD, the attraction’s in-house concept store, a new direction as part of the AGILA improvements. The refreshed retail space will now incorporate an enchanting mix of entertainment and learning to encapsulate the overall AGILA experience.

The attraction’s existing facilities remain operational and accessible to all guests, while its newly updated areas will officially launch on October 17.

Almost a decade after its launch, AGILA The EKsperience: SARIBUHAY was reimagined in October 2025, placing renewed focus not only on tourism but also on sustainability and appreciation for the country’s natural heritage. It was later recognized as the Best ASEAN New Tourism Attraction by the ASEAN Tourism Association (ASEANTA) in January 2026.

EK celebrates its 31st Anniversary with Fiesta ng Saribuhay

EK is all set to celebrate its 31st Anniversary as it releases more updates on its events, shows, and other offerings throughout October.

Following the announcement of its anniversary events in late August, the theme park has unveiled the complete lineup of performers at its Fiesta ng Saribuhay Concert on October 17 at the Spaceport Grounds. The spectacular night will showcase world-class Filipino music and talent through live performances by award-winning R&B hitmaker Dionela, 1Z Entertainment’s rising P-pop girl group XONARA, indie band Sacred Red, and other up-and-coming artists, alongside EK’s homegrown talents, SMS and Kingsmen.

The celebration will culminate in the Lipad ng Agila: A Pyromusical Fiesta, giving EK’s signature evening send-off a magical twist as vibrant pyrotechnic displays and symbolic imagery bring the spirit of the festivities to the night sky.

Every weekend in October, the EK Storyverse Characters will bring all the magic and excitement across the park’s themed zones during the Fiesta ng Saribuhay Anniversary Parade. And on October 17, street dance performers will join in the parade as it serves as a festive prelude to the concert proper.

Meanwhile, Run to 31: Takbo ng Saribuhay, a fun run celebrating biodiversity through fitness and togetherness, will take place on October 11 in partnership with the United RSBS Boulevard Stakeholders Federation (URSF). Registration is now open at the EK Online Store, with 1.5K, 3K, and 5K routes available for interested participants.

SMS and Kingsmen will also mark the park’s 31st anniversary with new music. The P-pop girl group will release their rendition of Lipad, while the all-male vocal group has re-recorded a festive version of their song, Saribuhay. Both tracks will soon be available on all major streaming platforms.

Meanwhile, parkgoers can immerse themselves in other seasonal experiences at the Agila Grounds, including the Ube-Matcha Festival from October 14 to 18, which showcases the fusion of local flavors with other well-loved favorites, and Palarong Pinoy, a set of skill-based activities featuring traditional Filipino street games, launching just in time for the main anniversary festivities.

More in-park food options also await Filipinos as EK welcomes new tenant partners, with Minimelts launched in September and Mango Royal scheduled to open on October 3.

*Schedules are subject to change with prior notice.

For more information and updates on EK’s 31st Anniversary Celebration and its other events and offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph on Facebook and TikTok, and @ek_philippines on Instagram.

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Enchanted Kingdom, Two Other Filipino Companies Win ASEAN Tourism Awards

The first and only world-class theme park in the Philippines enters 2026 as one of the three Filipino companies that were recognized by ASEAN’s most esteemed honors in tourism!

Now on its 30th year, Enchanted Kingdom (EK) was hailed as the Best ASEAN New Tourism Attraction for its unique flying theater, AGILA The EKsperience: SARIBUHAY as awarded by the ASEAN Tourism Association (ASEANTA).

The award was received by EK Chairman and President Mr. Cesar Mario O. Mamon together with Chief Operating Officer Dr. Cynthia R. Mamon during the 35th ASEANTA Excellence Awards held this January 27, Tuesday at JPark Island Resorts and Waterpark in Mactan, Cebu.

As part of the 45th ASEAN Tourism Forum (ATF), the ASEANTA Excellence Awards 2026 honored “creativity, innovation, and dedication that drive the tourism industry forward” in the Southeast Asia region.

“We are deeply honored and humbled to represent Filipino excellence in tourism and entertainment in this prestigious platform in the ASEAN community. This award fuels our commitment to continuously provide magical experiences like AGILA The EKsperience: SARIBUHAY that also contributes towards our shared mission of sustainable tourism,” shared Dr. Mamon.

As the first and only flying theater in the Philippines that’s also a part of EK’s Education Program, AGILA The EKsperience: SARIBUHAY has been going above and beyond its core mission to drive educational tourism and national pride by showcasing the natural beauty of the country ever since it was first introduced in 2016.

EK relaunched this attraction last October as part of the theme park’s 30th anniversary celebration, now serving as a powerful call to action — reminding everyone of the urgent need to conserve and protect the environment.

With its enhanced film and overall thematic experience, the flying theater now also takes guests on a magical journey underwater as it features various local marine ecosystems along with some of its diverse yet endangered wildlife.

Aside from EK, two other Filipino companies were also awarded, namely the Muntinlupa-based destination management agency Shroff Travel as the Best Asean Travel Article, and the premier event space SMX Convention Center as the Best ASEAN Convention Centre.

Shroff Travel was represented by its Chief Executive Officer, Mr. Arjun Shroff, while Mr. Walid Wafik, Senior Vice President–Operations of SM Hotels and Conventions Corp. (SMHCC), received the award for SMX Convention Center during the award ceremony.

Guests can experience EK’s award-winning attraction along with its other rides and offerings from Wednesdays to Sundays, 11AM to 8PM.*

*Park and ride schedules are subject to change without prior notice.

For more information and updates regarding AGILA The EKsperience: SARIBUHAY and EK’s other forever enchanting events and offers, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and TikTok, and @ek_philippines for Instagram.

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Forever Enchanted: Enchanted Kingdom Celebrates Three Decades of Magic

Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines, proudly marks its 30th Anniversary with a grand celebration on October 18 and 19, Saturday and Sunday. The premier theme park is working their magic to celebrate three decades of magical memories with an unforgettable concert series and festive surprises that promise to leave everyone forever enchanted.

The two-day festivities will feature the EK’s first-ever projection mapping show, Wheel of Fate: The Magical Journey of Eldar the Wizard. Guests will also enjoy the Echoes of Enchantment Grand Parade, a special showcase of EK’s beloved Storyverse characters led by the iconic Eldar the Wizard. These nighttime spectacles will start at 6:00 in the evening.

Gabi ng Saribuhay: An Enchanting Filipino Concert

On the night of October 18, Enchanted Kingdom proudly welcomes homegrown talents back to its stage for a star-studded anniversary celebration.

Returning are former EK performers who have made their mark in the entertainment industry—powerhouse vocalist Gigi de Lana and Sinag Maynila 2025 Best Actress and Sparkle diva, Rita Daniela. Adding more magic to the evening is acclaimed singer-songwriter and multi-instrumentalist Rob Deniel, who will captivate guests with his music. The Manila Philharmonic Orchestra, one of the nation’s premier orchestras, will deliver a majestic performance that will make the night even more enchanting.

Also joining the celebration are Mauie Francisco and Mitzi Casacop—both former EK performers as well and now GMA Sparkle artists—who will give a special performance in an exclusive event.

The first night of the celebration will end with a grand The Magic of Saribuhay: A Pyromusic Spectacle.

The Next Chapter of Enchantment

On October 19, the Forever Enchanted Live: EK’s 30th Anniversary Concert will take center stage, featuring one of OPM’s most iconic bands, Parokya ni Edgar, and this generation’s top band, Cup of Joe. Alternative rock band Over October will bring fresh energy to the celebration.

Capping off the festivities, the Memories of Magic: Sky Wizardry EKstravaganza will light up the night sky with a breathtaking pyromusical show, commemorating Enchanted Kingdom’s three decades of creating magical memories that last a lifetime for all Filipinos.

AGILA The EKsperience: SARIBUHAY and Space Shuttle Re-opening

One of the major highlights of Enchanted Kingdom’s 30th Anniversary celebration is the reopening of AGILA The EKsperience: SARIBUHAY, the first and only flying theater in the Philippines. Reinforcing the park’s commitment to sustainability, the attraction offers guests an educational and fully immersive journey through an enhanced film that showcases the Philippines’ rich biodiversity and natural wonders.

“SARIBUHAY is more than just an experience—it is a powerful call to action,” said Dr. Cynthia R. Mamon, Chief Operating Officer of Enchanted Kingdom. “Beyond its mission to promote the beauty of the Philippines and drive tourism, AGILA reminds us of the urgent need to conserve the environment and protect our wildlife.”

Dr. Mamon also emphasized that admission to the majestic flying theater is already included in the park’s regular day pass as part of EK’s Education Program. “Enchanted Kingdom welcomes 600,000 students each year, as we offer EK as an alternative classroom where they can learn through our Physics Behind the Rides and our Botany in the Park, among others. With AGILA the EKsperience: SARIBUHAY, we want to be able to contribute in ensuring that our next generation of leaders are equipped with awareness on the importance of protecting biodiversity,” she furthered.

Plus, thrill-seekers have even more to look forward to as the iconic Space Shuttle makes its highly anticipated comeback this October—now reimagined with an immersive thematic experience and enhanced ride system technology, ensuring an even safer, smoother, and more exhilarating adventure with every twist and turn.

Enchanting New Songs

True to its aspiration in cultivating Filipino talent, EK’s homegrown P-pop girl group, SMS, has released their new original song, Forever Enchanted. EK’s premier all-male vocal group, Kingsmen, has also released their music, Enchanting Memories.

 New Anniversary Merchandise and Food Offerings

As part of its 30th Anniversary celebration, Enchanted Kingdom will also delight guests with exclusive food offerings crafted especially for this milestone year. Families and friends can look forward to indulging in limited-edition treats such as Agila Pops macarons, PanSisig crispy noodles, Biggie Burrito, Soy Good Chicken, and the playful Dino Surprise.

EK has released commemorative shirts featuring the park’s iconic rides, as well as new AGILA The EKsperience: SARIBUHAY merchandise. The beloved prehistoric-themed concept store for kids, Stone Age, is also back—giving guests more ways to celebrate and bring home a piece of Enchanted Kingdom magic.

For more information and updates regarding EK’s 30th Anniversary Celebration along with EK’s other forever enchanting offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and TikTok and @ek_philippines for Instagram.