SM Strengthens Stakeholder Communication Through Online Platform

SM Investments Corporation, the parent company of the SM group, is scaling up its stakeholder engagement efforts through SM In Focus, its online platform which has over 137,000 subscribers and generated over 2.5 million views since its launch in late 2024.

The milestone reflects SM’s broader push to strengthen transparency and accessibility in communicating business performance, innovation, and value creation across its integrated ecosystem in retail, property, and banking.

SMIF Silver Play Button

The platform is part of SM’s evolving approach to stakeholder communication, leveraging online channels to provide more timely, structured, and relevant insights on its operations and impact.

“SM In Focus enhances our ability to communicate the Group’s activities and outcomes in a more accessible and consistent manner,” said Rico Hizon, host and creator of SM in Focus.

Beyond external engagement, the initiative also supports internal alignment by enabling participation from across the organization. Contributors from various business units provide on-the-ground perspectives, reinforcing a more coordinated and enterprise-wide approach to communication.

“By engaging contributors across the Group, the platform strengthens collaboration and improves how we communicate our strategy and impact,” said Elizabeth Anne “Lizanne” Uychaco, Executive Vice President, Group Diversity Officer of SM Investments, and Executive Producer of SM In Focus.

To date, the platform has produced over 440 videos and accumulated more than 14,000 watch hours, indicating sustained audience engagement.

As SM continues to expand its operations, SM In Focus supports a more integrated and data-driven communication strategy, bridging internal insights with external engagement and enabling clearer articulation of the Group’s long-term value creation.

SM In Focus Host and Creator Rico Hizon shares the Youtube Silver Play Button for reaching an important 100,000 milestone with SM Investments Corporation Executive Vice President, Group Diversity Officer and SM in Focus Executive Producer Lizanne Uychaco.

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