2GO, a proud subsidiary of the SM Group and the Philippines’ top marine travel provider, has partnered with the DOT to support the Filipino Brand of Service Excellence (FBSE) Program. Working together, 2GO and the Philippines Tourism Board are reiterating their shared goal of raising the bar for the tourism industry through superior hospitality and culturally relevant service.
Undersecretary Shahlimar Hofer Tamano is in charge of the FBSE Program, which is one of the Department of Tourism’s most well-known initiatives. Our goal is to train frontline workers in the tourism and hospitality industry to create a unique national brand by providing outstanding service that embodies the warmth of the Filipino people. Dios, Makatao, Maka-Kalikasan, Makabansa, Masayahin, May Bayanihan, and May Pag-asa are the seven fundamental Filipino values that this customer service program centers on. These principles set it apart from more traditional approaches.
The industry’s commitment to upgrading hospitality standards in the Philippines is shown in 2GO’s commitment to the Filipino Brand of Service Excellence Program. “This partnership guarantees that our guests will encounter the distinct friendliness and generosity that characterize the Filipino service style,” remarks Hon. Shahlimar Hofer Tamano.
Greetings, 2GO: Making the Filipino Hospitality Industry Stronger
By sending fourteen people to a DOT-sponsored “Train-The-Trainer” training session, 2GO supports the department’s efforts to establish and broaden the FBSE’s reach. These 2GO participants will train team members, especially those who work in the tourist industry or on the front lines. Among other culturally significant Filipino customs with a 2GO touch, the training demonstrates and applies the Mabuhay and Salamat Gestures within 2GO establishments. By adopting FBSE standards, 2GO is improving the service experience for its customers and creating an atmosphere that is welcoming to Filipinos.
These certified trainers will be crucial in instilling the FBSE values across 2GO and maintaining service standards that faithfully represent the diverse Filipino hospitality culture. Aligning with the FBSE Program enables us to contribute to a seamless Filipino hospitality experience for our passengers travelling from shore to shore, as we expect more travellers in the Philippines,” says Frederic DyBuncio, President and CEO of 2GO Group, Inc.
“The FBSE Program has truly enriched our approach to service,” notes Vince Canete, 2GO’s HR and Training Supervisor and one of the newly certified trainers. Instilling a sense of pride and cultural identification in our passengers is equally as important as training our staff. It is our hope that our day-to-day operations reflect this kind of professionalism and friendliness.
Raising the Bar for Service Quality Company-wide
Aiming to foster a culture of service excellence, integrating the FBSE Program within 2GO will substantially raise the quality standards of the sea transport tourism workforce. 2GO must provide first-rate service that reflects Filipino values, and this project couldn’t come at a better moment because the Philippines is seeing a consistent rise in tourist arrivals.
Two-Go is reiterating its commitment to building a brand that reflects the rich history of Filipino hospitality by training 200 participants from different departments across different locations. With this relationship with the DOT, 2GO has reached a new level of success in its mission to improve transportation and logistics services in the Philippines.
To learn more about 2GO’s products and services, visit 2go.com.ph
