Category: Motoring

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More Than Cars and Bikes: Why Automotive Communities Are Becoming the New Weekend Lifestyle

For many Filipinos, weekends are no longer limited to trips to the mall, café hopping, or staying at home. Across Metro Manila, a growing number of people are spending their free time at car meets, motorcycle gatherings, and enthusiast events—where vehicles bring people together and shared passions create lasting connections.

What was once simply a gathering of car or motorcycle owners has evolved into a lifestyle experience. From riders meeting up after sunset to automotive enthusiasts proudly showcasing their latest builds, these events have become vibrant spaces for people with a common passion.

Families come to explore, friends reconnect, and content creators capture the community’s energy and excitement. At the same time, local businesses—including cafés, food stalls, detailing shops, and automotive accessory brands—benefit from the growing culture surrounding these gatherings.

More Than Just Machines

For today’s automotive enthusiasts, it is no longer simply about horsepower, modifications, or the latest accessories. It is about belonging to a community that shares knowledge, appreciates craftsmanship, and values the journey as much as the destination.

This growing culture has transformed automotive gatherings into a regular part of the weekend lifestyle. Whether someone owns a heavily modified vehicle, a daily-driven motorcycle, or simply enjoys being surrounded by fellow enthusiasts, the community has a place for everyone.

Recognizing the passion and diversity within these groups, AISIN Philippines continues to support enthusiast-driven gatherings such as the Broke Boys Club Car Meet and the Grupo PCX Anniversary Event.

Bringing Automotive Solutions Closer to Enthusiasts

Each automotive community has its own interests and needs. Car enthusiasts may focus on performance, maintenance, and customization, while motorcycle riders often look for products that can support the demands of everyday commuting and weekend adventures.

At the Broke Boys Club Car Meet, AISIN allowed participants to explore its wide range of aftermarket automotive solutions. The lineup included engine oils, drivetrain components, engine parts, brake products, wiper blades, horns, cooling system products, and car care items—offering enthusiasts a closer look at AISIN’s extensive range of products for passenger vehicles.

Meanwhile, at the Grupo PCX gathering, AISIN highlighted its motorcycle engine oils. Riders had the opportunity to learn more about lubricants designed to provide reliable protection and performance, whether for daily commutes through the city or spirited rides during the weekend.

Connecting With the People Behind the Vehicles

As a global Japanese manufacturer of original equipment and aftermarket automotive products, AISIN sees enthusiast events as more than just an opportunity to showcase its product lineup.

These gatherings provide a chance to connect directly with the people behind the vehicles—the drivers, riders, builders, and everyday enthusiasts who invest their time and passion into maintaining and improving their machines.

Beyond product awareness, AISIN also promotes responsible vehicle maintenance and emphasizes the importance of choosing quality replacement parts that contribute to long-term performance, reliability, and safety.

Today’s enthusiasts are also more informed than ever. Before making a purchase, many research products online, watch reviews, join discussions, and seek recommendations from fellow members of the community. This growing awareness has made conversations about preventive maintenance, quality components, and proper vehicle care increasingly important.

Driving Filipino Automotive Culture Forward

The automotive community continues to prove that cars and motorcycles can bring people together in ways that go beyond the machines themselves.

Through its participation in community-driven events, AISIN Philippines reinforces its commitment to supporting enthusiasts—not only by providing trusted automotive products, but also by helping promote a culture of proper vehicle care among both four-wheel and two-wheel communities.

Whether it is two wheels or four, every memorable journey is made better by the people who share it.

As automotive gatherings continue to become part of the Filipino weekend lifestyle, AISIN celebrates more than vehicles and machines. It celebrates the friendships, passion, creativity, and shared experiences that continue to drive Filipino automotive culture forward.

For more updates and information, follow the AISIN Philippines Official Facebook Page.

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AISIN at Toyota Gazoo Racing: Where Every Second on the Track Shapes Tomorrow’s Mobility

Motorsports is more than just a celebration of speed; it is a testament to precision engineering, continuous improvement, and unwavering quality. At this year’s Toyota Gazoo Racing event, AISIN Philippines brings the same engineering philosophy to enthusiasts through a dedicated booth showcasing its extensive lineup of automotive aftermarket parts.

For decades, AISIN, one of Toyota Group’s trusted original equipment (OE) manufacturers, has developed components that meet vehicle manufacturers’ exacting standards. While the excitement unfolds on the track, visitors can learn about the engineering principles that drive Toyota’s pursuit of performance and how these principles are reflected in the genuine parts that keep vehicles running smoothly.

The AISIN booth displayed a wide range of aftermarket parts designed for a variety of vehicles, including engine components, drivetrain parts, clutch systems, steering and suspension components, cooling system parts, brake system parts, wiper blades, car care products, and many more. Each product exemplifies AISIN’s commitment to quality, durability, and precision, which has earned the company a reputation among automakers and automotive professionals around the world.

“Toyota Gazoo Racing honors the spirit of driving and engineering excellence,” said Keisuke Fukuda, Chief Representative of AISIN Philippines. “Our goal is to help visitors discover the parts that underpin that reputation—components designed with OEM expertise to deliver dependable performance, fit, and durability.”

Aside from product displays, the booth is a destination for Toyota owners, enthusiasts, workshops, and distributors interested in learning more about AISIN’s growing automotive parts portfolio.

Visitors to the AISIN booth learned about product applications, OE quality standards, and the significance of using genuine components for long-term vehicle reliability.

The exhibit reinforces an important message: while race cars get the most attention, every Toyota on the road is built with thousands of precisely engineered components that work together. Using genuine OE-quality parts helps to maintain the performance, safety, and reliability that drivers expect from their vehicles.

As Toyota Gazoo Racing brings together automotive enthusiasts and the Toyota community, AISIN proudly participates in the celebration by highlighting the engineering excellence behind each journey—on the track and on the road.

For more information, follow AISIN Philippines’ official Facebook page: https://www.facebook.com/AISINPHILIPPINES.

 

 

 

 

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Php 2M Incentives Awarded to inDrive’s Top Drivers

The ride-hailing scene in the Philippines just got a major boost. inDrive, one of the fastest-growing TNVS platforms, recently rolled out its Platinum Driver Campaign, rewarding top-performing partner drivers with over Php 2 million worth of incentives, fuel vouchers, and special prizes.

A BYD Seal 5 DMi car was awarded the grand prize.

Celebrating Dedication on the Road

From Metro Manila to Cebu and Bacolod, drivers who achieved Platinum status were entered into weekly raffles. A total of 319 winners took home laptops and fuel vouchers, while the grand finale saw lucky drivers receiving life-changing rewards—including a BYD Seal 5DMi, an M25 EV motorcycle, and even sari-sari store packages to help families build additional income streams.

Vanessa Taqueban, inDrive’s Driver Operations Lead, Philippines

“Being a TNVS driver comes with its share of challenges, including heavy traffic and expensive fuel. But despite these hurdles, inDrive drivers still show up every single day. This inspired us to come up with the Platinum Driver Giveaway to thank them for their dedication,” shared Vanessa Taqueban, Driver Operations Lead Philippines.

Driving Growth in the Mobility Industry

The campaign isn’t just about prizes—it’s about empowerment. As of June 2026, inDrive’s active driver base has grown by more than 100% compared to May 2025, with top performers increasing by 130% year-on-year. Weekly earnings also rose by 12%, proving that incentives can fuel both motivation and financial stability.

Beyond the Platinum Driver Campaign, inDrive continues to support its drivers through:

    • Seasonal incentives — top-up bonuses and fuel vouchers.
    • Green Zone program — reduced commission rates as low as 1%, letting drivers keep up to 99% of their earnings.

Upskilling for the Future

inDrive is also investing in long-term growth. Partnering with TESDA, the company launched the Driver Academy, offering professional training and upskilling opportunities. This initiative ensures drivers not only earn more today but also build sustainable careers in the mobility industry.

“As inDrive continues its nationwide expansion, it is vital for us to build a stronger Platinum Driver community. We plan to continue rewarding loyal drivers with strategic incentives and financial support both on and off the job,” said Sofia Guinto, inDrive Philippines Country Manager.

The Road Ahead

With its driver-first approach, inDrive is setting a new standard in the TNVS industry — one that values dedication, rewards excellence, and invests in professional growth. For updates on upcoming initiatives, visit inDrive Philippines or follow @inDrive.ph on social media.

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AISIN Philippines and NEXTHUB Forge Strategic Alliance to Drive Growth in the Philippine Automotive Aftermarket

The Philippine automotive aftermarket sector continues to evolve, and a new partnership between AISIN Philippines and NEXTHUB signals a significant step forward for the industry.

AISIN Philippines recently formalized a strategic collaboration with NEXTHUB, bringing together two organizations with a shared vision of elevating aftermarket services, strengthening industry support, and delivering greater value to automotive professionals and vehicle owners nationwide.

The partnership combines the strengths of AISIN, one of the world’s most respected original equipment manufacturers (OEMs), with NEXTHUB, a fast-growing aftermarket solutions provider backed by the expertise and extensive network of the AUTOHUB Group. Together, the two companies aim to create a stronger ecosystem for workshops, service centers, automotive businesses, and motorists across the country.

(L-R) Mr. Manny Yator – NEXTHUB General Manager, Mr. Willy Tee Ten – AUTOHUB Group President and CEO, Mr. Keisuke Fukuda – AISIN Philippines Chief Representative, and Mr. Pruett Tiraratn – AISIN ASIA Thailand Vice President

Bridging Global Expertise and Local Market Reach

For decades, AISIN has built a reputation as a trusted OEM supplier to leading vehicle manufacturers around the globe. Known for its commitment to quality, innovation, and reliability, the company continues to play a key role in advancing automotive technology and mobility solutions.

Through its partnership with NEXTHUB, AISIN seeks to extend that expertise beyond manufacturing and into the broader aftermarket landscape. By leveraging NEXTHUB’s market presence, operational capabilities, and deep understanding of local industry needs, both organizations are positioned to offer more comprehensive support to automotive professionals.

The collaboration is expected to strengthen the connection between global automotive standards and the evolving requirements of Philippine workshops and service facilities, helping ensure that businesses and consumers alike benefit from high-quality products and dependable aftermarket solutions.

Strengthening the Automotive Value Chain

As vehicle ownership continues to grow and motorists demand better service experiences, the aftermarket sector has become an increasingly important part of the automotive value chain.

AISIN’s latest move reflects its commitment to becoming more deeply integrated with the local aftermarket community. By working closely with NEXTHUB, the company aims to enhance engagement with workshops, service centers, technicians, and industry stakeholders, creating opportunities for long-term growth and development.

Beyond product availability, the partnership focuses on delivering value through technical expertise, customer support, and industry collaboration—areas that are becoming increasingly critical as vehicles become more technologically advanced.

Supporting Industry Development

A key component of the alliance is the commitment to professional development within the automotive sector. Both companies plan to support initiatives that include technical training programs, customer education efforts, and industry engagement activities designed to help automotive businesses improve their capabilities and service standards.

These programs are expected to equip workshops and service centers with the knowledge and resources needed to keep pace with changing vehicle technologies while enhancing the overall customer experience.

(L-R) Mr. Ralph Ducusin – AISIN Marketing Manager, Mr. Manny Yator – NEXTHUB General Manager, Mr. Willy Tee Ten – AUTOHUB Group President and CEO, Mr. Keisuke Fukuda – AISIN Philippines Chief Representative, Mr. Pruett Tiraratn – AISIN ASIA Thailand Vice President and Mr. Marlon Beraquit- AISIN Philippines Deputy Chief Representative

A Shared Vision for the Future

At its core, the AISIN-NEXTHUB partnership is built on a common goal: creating a stronger, more reliable automotive aftermarket industry in the Philippines.

By combining world-class OEM expertise with extensive local market reach, the collaboration aims to contribute to safer mobility, better vehicle ownership experiences, and sustained industry growth. As both organizations move forward together, the partnership underscores the increasing importance of strategic alliances in shaping the future of the country’s automotive aftermarket landscape.

For industry professionals and motorists alike, the collaboration represents more than a business agreement—it is a commitment to raising standards, expanding opportunities, and driving the Philippine automotive aftermarket toward a more dynamic and customer-focused future.

For more information, visit AISIN’s official Facebook Page: www.facebook.com/AISINPHILIPPINES

 

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Driving Discipline Through Innovation: Inside AISIN and ADVICS at MIAS 2026

At the Manila International Auto Show (MIAS) 2026, innovation wasn’t just on display—it was something you could experience firsthand. Among the standout exhibitors, AISIN Philippines, together with ADVICS, turned heads not only with cutting-edge automotive solutions but also with an immersive approach to one of the industry’s most pressing concerns: road safety.

Rather than relying on static displays, AISIN transformed its booth into an interactive hub where visitors didn’t just learn about driving—they felt it.

Where Technology Meets Real-World Responsibility

Stepping into the AISIN space felt less like entering a traditional exhibit and more like stepping into a controlled driving environment. The focus was clear: highlight the critical role of discipline, precision, and awareness behind the wheel.

This message came to life through a series of thoughtfully designed activities that challenged participants to think, react, and stay in control—mirroring the demands of real-world driving.

The Simulator That Put Drivers to the Test

At the heart of the experience was the ADVICS Road Safety Campaign Simulator, developed in partnership with A1 Driving School. More than just a game, the simulator placed users in realistic driving scenarios—from navigating traffic conditions to responding to unexpected road situations.

Participants were evaluated on how well they followed road rules, reacted under pressure, and maintained composure—core elements of responsible driving. Top performers didn’t just walk away with rewards; they left with a more profound understanding of what it means to be a disciplined driver.

It was a subtle but powerful reminder: safe driving isn’t instinctive—it’s practiced.

Precision in Motion: The AISIN Electric Wire Game

Complementing the high-tech simulator was a deceptively simple yet equally impactful challenge—the AISIN Electric Wire Game.

Participants were tasked with guiding a wire along a narrow path without making contact. It sounds easy—until your hand starts to shake.

The activity drew a clear parallel to AISIN’s newly introduced automotive battery technology, emphasizing the importance of precision and reliability. Just as one wrong move could disrupt the game, even the smallest lapse in focus on the road can have real consequences.

Making Safety Engaging—and Memorable

What set AISIN apart at MIAS 2026 was its ability to blend education with engagement. Instead of telling people about road safety, they created an environment where visitors could experience it.

By combining hands-on challenges with meaningful messaging, the brand captured attention while reinforcing a deeper truth: driving safely requires both mental focus and dependable technology.

Beyond Products: A Commitment to Safer Roads

While AISIN showcased its extensive lineup—from braking systems to powertrain components—the bigger narrative was unmistakable. The company is positioning itself not just as a manufacturer of automotive parts but as an active advocate for safer roads in the Philippines.

In an era when innovation often focuses on speed and performance, AISIN’s message stood out for prioritizing control, discipline, and responsibility.

And at MIAS 2026, that message didn’t just land—it stuck.

For more updates, visit AISIN Philippines and ADVICS Philippines on Facebook.

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AISIN Rides Into the Spotlight: A Bold Debut at Inside Racing Bike Fest 2026

World Trade Center Manila was buzzing—and AISIN Philippines made sure no one left without noticing.

From March 20 to 22, 2026, the Inside Racing Bike Festival once again proved why it’s one of the country’s most anticipated gatherings for motorcycle enthusiasts. Amid roaring engines, passionate riders, and cutting-edge showcases, one name made a powerful entrance into the local motorcycle scene: AISIN Philippines.

A Strategic First Gear in the Philippines

AISIN’s debut of its motorcycle oil lineup wasn’t just another product launch—it was a calculated move. The Philippines, known for its vibrant motorcycle culture and growing rider base, has been chosen as the first market for AISIN’s motorcycle oils.

This decision signals more than just expansion—it reflects the company’s confidence in the country as a launchpad for broader ASEAN growth. With plans already in motion to widen its product range, AISIN is clearly setting its sights beyond borders.

Engineered for Riders, Built for Performance

Backed by its global reputation in automotive engineering, AISIN introduced a range of motorcycle oils designed to meet the real demands of riders—from daily commuters weaving through city traffic to performance enthusiasts chasing speed and endurance.

The lineup includes:

    • Fully synthetic oils for maximum performance and protection
    • Semi-synthetic variants for balanced efficiency and value

All products meet Japanese Automotive Standards Organization (JASO) certifications:

    • JASO MA2 – tailored for manual motorcycles
    • JASO MB – optimized for scooters and automatic bikes

But AISIN didn’t stop at oils. The brand also showcased a suite of complementary products—long-life coolant, brake and clutch fluids, horns, and motor care solutions—positioning itself as a one-stop partner for motorcycle maintenance and performance.

Turning Heads with an Interactive Experience

Trade shows can get crowded—but AISIN found a way to stand out.

Their booth quickly became a hotspot, thanks to an interactive “marble race game” that cleverly demonstrated oil performance and fluidity. It wasn’t just informative—it was fun, engaging, and memorable.

Add to that the daily giveaways of AISIN-branded SEC helmets, and the excitement built up to a thrilling climax: a grand raffle featuring a brand-new VOGE SR150GT motorcycle. Safe to say, AISIN didn’t just participate—they entertained.

A Market Full of Energy—and Opportunity

AISIN executives were quick to highlight the energy of the Philippine motorcycle community.

Yuji Katsuura, Manager of Overseas Sales and Marketing at ADVICS Sales Co., Ltd., shared his enthusiasm:

“This is the first time motorcycle oils are released here. We expect to expand the AISIN product range and satisfy motorcycle customers.”

He also noted the intensity of the event, describing it as “very energetic—even aggressive,” reflecting the passion of Filipino riders.

Hiromitsu Nagase echoed the sentiment, emphasizing the vibrant atmosphere and strong turnout:

“Many people visited this event—it was very crowded inside the halls… The attendees here are very energetic and excited. It was a very fun experience for me as well.”

Shifting Gears Toward the Future

AISIN has long been recognized for its strength in four-wheel automotive solutions. Now, it’s accelerating into the two-wheel segment with equal determination.

Keisuke Fukuda, Chief Representative of AISIN Philippines, shared the company’s forward-looking vision:

“Now, we are planning to expand our products for motorcycles in the near future as well.”

This move marks a significant evolution for the brand—one that aligns with the growing demand for reliable, high-performance motorcycle solutions across Southeast Asia.

More Than a Launch—A Statement

AISIN’s presence at the Inside Racing Bike Festival 2026 wasn’t just about showcasing products. It was about making a statement: the brand is here, it’s ready, and it’s built for riders.

With a successful launch in the Philippines and a clear roadmap for regional expansion, AISIN is positioning itself as a serious contender in the motorcycle market.

And if the energy at the festival is any indication, the road ahead looks fast, exciting, and full of opportunity.

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