Resilient mothers from a remote mining community in Surigao del Norte transformed their livelihood programs into a channel that brings banking services closer to the community. Through BDO Unibank’s agency banking channel, Cash Agad, they proved that women can inspire and lead change even in the most remote areas.
The Siana Golden Mothers Association comprises mothers from Barangay Siana, Mainit, and Surigao del Norte who are beneficiaries of the government’s Pantawid Pamilyang Pilipino Program (4Ps). In addition to relying on their 4Ps benefits, Siana Golden Mothers was determined to find livelihood opportunities for its members to become successful business owners.
The birth of an initiative
In 2018, when a nearby mining company offered support to livelihood programs, Minda Ajoc, a devoted mother who worked for years assisting barangay nurses in caring for young children in Barangay Siana, joined hands with fellow mothers to form Siana Golden Mothers. They guided the group through early livelihood ventures such as swine production.
This is when they also decided to become partner agents of Cash Agad, a service offered by BDO to micro, small, and medium enterprises (MSMEs), organizations, and local establishments in rural and hard-to-reach communities where bank branches and ATM access are limited to non-existent. The partner agents will then become the “ATM” or Automated Tao Machines in their community and allow cash withdrawal services, balance inquiry, cash-in, bill payment, and other basic banking transactions through the point-of-sale devices at their stores.
These women saw an opportunity for their association to be a Cash Agad agent, bringing financial services closer while creating a sustainable income source and providing remittance and photocopying services to the community.
Lifeline for Barangay Siana
“Malaking tulong sa amin ang Cash Agad, lalo na’t malayo kami sa city. Madami itong natulungan at nabigyan ng access sa kanilang pera. Nakakatulong ito na mai-angat namin ang aming komunidad,” Minda said. (Cash Agad has been an enormous help, especially since we live far from the city. It has helped many people get access to their funds. The outcome has enabled us to uplift our community.
In line with its commitment to fostering financial inclusion, BDO finds it encouraging that Cash Agad is creating a sense of financial empowerment for women in Mindanao.
“Our partnership with the Siana Golden Mother’s Association reflects BDO’s commitment to supporting grassroots communities, especially women, who play a vital role in driving local progress,” said Jaime Nasol, Senior Vice President of the Consumer Banking Group at BDO Unibank. “Through programs like Cash Agad, we aim to bring financial services closer to remote areas, enabling individuals and associations to build sustainable livelihoods and create meaningful change within their communities.”
As the Siana Golden Mothers Association continues to grow, BDO and Cash Agad, with more than 12,000 partner agents, are exploring further ways to support similar initiatives, helping more communities to access essential financial services, and promoting a future of financial stability for all.
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