Multi-city roadshows and exclusive gatherings introduce a broader product experience to Filipino riders and auto professionals.
A recent series of interactive events in the Mindanao region brought the AISIN brand closer to the people. The tour was a well-planned effort that brought together product debuts, shop-level activations, and industry-focused evenings to attract motorcyclists and automotive companies.
This series marked the second phase of AISIN’s initiatives in Mindanao, carrying on the brand’s objective to engage in direct communication with partners and end-users, thereby introducing its growing product range to local audiences and sparking discussions about it.
The crux of it all: genuine connections that let individuals experience, investigate, and grasp AISIN’s full potential.
Alternative Routes for Bicycles
As a brand primarily associated with four-wheel products, AISIN made a bold move by launching its motorbike oil line during the daytime roadshows. At each stop, which was organised in collaboration with nearby bike shops, participants got an opportunity to try the product for themselves. There was levity in the air thanks to the promotions, games, and gifts, but the message got across.
On two wheels, as on four, reliability, safety, and performance are paramount. A lot of people didn’t know this before, but a well-known auto parts manufacturer now has a product tailored to motorbikes.
Here are the new AISIN Motorcycle Oils that are available:
Recognised Name, New Dialogues
For further in-depth discussions in the evenings, AISIN convened aftermarket experts, including shop heads, long-term clientele, and garage owners. The purpose of these VIP Nights was to reevaluate the overall vision, not merely to showcase individual products.
At AISIN, we offer comprehensive solutions, not just parts. Our displays showcase clutch kits, brake pads, filters, lubricants, and more, reminding participants of this fact. It came as a surprise to many people to learn that so much of what they currently use has a single point of origin, especially in an industry where dependability is paramount.
A nod, remark, or realisation characterises the response. “That was something I was unaware of as well.”
Putting the Name Behind It
This tour was distinguished not only by the introduction of a new product. It was like discovering a familiar brand for the first time but with a new perspective. Instead of relying on aggressive marketing or sensationalised claims, the focus is on everyday use in local areas by regular people.
Just turn up, provide value, and let the goods do the talking; that was AISIN’s strategy. Not only did AISIN unveil new products, but it also provided new information that many attendees found particularly intriguing, whether they were riders, mechanics, or owners of the shops involved.
You may find AISIN’s motorcycle oils and various automotive parts in partner shops throughout the country. It is likely already a component of your drive, whether you are on the go or in the garage.
Are you seeking additional information? Follow AISIN Philippines on Facebook at https://facebook.com/AISINPhilippines.
