World Trade Center Manila was buzzing—and AISIN Philippines made sure no one left without noticing.

From March 20 to 22, 2026, the Inside Racing Bike Festival once again proved why it’s one of the country’s most anticipated gatherings for motorcycle enthusiasts. Amid roaring engines, passionate riders, and cutting-edge showcases, one name made a powerful entrance into the local motorcycle scene: AISIN Philippines.
A Strategic First Gear in the Philippines
AISIN’s debut of its motorcycle oil lineup wasn’t just another product launch—it was a calculated move. The Philippines, known for its vibrant motorcycle culture and growing rider base, has been chosen as the first market for AISIN’s motorcycle oils.
This decision signals more than just expansion—it reflects the company’s confidence in the country as a launchpad for broader ASEAN growth. With plans already in motion to widen its product range, AISIN is clearly setting its sights beyond borders.
Engineered for Riders, Built for Performance
Backed by its global reputation in automotive engineering, AISIN introduced a range of motorcycle oils designed to meet the real demands of riders—from daily commuters weaving through city traffic to performance enthusiasts chasing speed and endurance.

The lineup includes:
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- Fully synthetic oils for maximum performance and protection
- Semi-synthetic variants for balanced efficiency and value
All products meet Japanese Automotive Standards Organization (JASO) certifications:
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- JASO MA2 – tailored for manual motorcycles
- JASO MB – optimized for scooters and automatic bikes
But AISIN didn’t stop at oils. The brand also showcased a suite of complementary products—long-life coolant, brake and clutch fluids, horns, and motor care solutions—positioning itself as a one-stop partner for motorcycle maintenance and performance.
Turning Heads with an Interactive Experience
Trade shows can get crowded—but AISIN found a way to stand out.
Their booth quickly became a hotspot, thanks to an interactive “marble race game” that cleverly demonstrated oil performance and fluidity. It wasn’t just informative—it was fun, engaging, and memorable.

Add to that the daily giveaways of AISIN-branded SEC helmets, and the excitement built up to a thrilling climax: a grand raffle featuring a brand-new VOGE SR150GT motorcycle. Safe to say, AISIN didn’t just participate—they entertained.
A Market Full of Energy—and Opportunity
AISIN executives were quick to highlight the energy of the Philippine motorcycle community.
Yuji Katsuura, Manager of Overseas Sales and Marketing at ADVICS Sales Co., Ltd., shared his enthusiasm:
“This is the first time motorcycle oils are released here. We expect to expand the AISIN product range and satisfy motorcycle customers.”
He also noted the intensity of the event, describing it as “very energetic—even aggressive,” reflecting the passion of Filipino riders.
Hiromitsu Nagase echoed the sentiment, emphasizing the vibrant atmosphere and strong turnout:
“Many people visited this event—it was very crowded inside the halls… The attendees here are very energetic and excited. It was a very fun experience for me as well.”
Shifting Gears Toward the Future
AISIN has long been recognized for its strength in four-wheel automotive solutions. Now, it’s accelerating into the two-wheel segment with equal determination.

Keisuke Fukuda, Chief Representative of AISIN Philippines, shared the company’s forward-looking vision:
“Now, we are planning to expand our products for motorcycles in the near future as well.”
This move marks a significant evolution for the brand—one that aligns with the growing demand for reliable, high-performance motorcycle solutions across Southeast Asia.
More Than a Launch—A Statement
AISIN’s presence at the Inside Racing Bike Festival 2026 wasn’t just about showcasing products. It was about making a statement: the brand is here, it’s ready, and it’s built for riders.
With a successful launch in the Philippines and a clear roadmap for regional expansion, AISIN is positioning itself as a serious contender in the motorcycle market.
And if the energy at the festival is any indication, the road ahead looks fast, exciting, and full of opportunity.
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