Category: Motoring

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MIAS 2026: Powering Mobility for the Future of the Automotive Industry

The drive towards mobility starts now! Following the successful celebration of its 20th anniversary, Worldbex Services International (WSI), the organizer of the Manila International Auto Show (MIAS), proudly announces the return of MIAS this coming April 9 to 12, 2026, at the World Trade Center Metro Manila, from 10 AM to 9 PM. Once again, the country’s premier automotive event will take center stage, bringing together leading automotive brands and placing innovation, performance, and mobility in the spotlight.

For over two decades, MIAS has continuously showcased the best of the automotive industry, underscoring its vital role in shaping modern society. Central to this progress is the industry’s unwavering commitment to mobility, constantly pushing boundaries through innovation, technology, and design. With the 2026 theme being “Powering Mobility”, MIAS honors this forward driven movement by celebrating the advancements that continue to propel the industry into the future.

Recognized as the leading automotive event in the Philippines, MIAS marked a milestone during its 20th anniversary in 2025, attracting over 170,900 visitors. The event featured more than 145 exhibitors across 33,000 sqm of exhibit space and showcased over 310 cars, trucks, and motorcycles throughout the weekend. Building on this momentum, WSI aims to elevate the MIAS experience in 2026 by delivering a larger platform, bolder showcases, and even more memorable moments for both industry stakeholders and automotive enthusiasts.

The main highlight of MIAS 2026 is the Mobility Marathon, a dynamic series of vehicle launches where participating brands will unveil their latest models and technological innovations to the public for the first time. Visitors will also have the opportunity to experience these vehicles firsthand at the Test Drive Avenue. Additional attractions include the Truck Zone, featuring trucks of all sizes; the Die-Cast Car Collection, showcasing rare and distinctive collectible die-cast models; and the Car Club Display, where passionate automotive communities from across the Philippines present their prized vehicles.

To further energize the event, MIAS will once again host signature competitions such as the MIAS Petron Custom and Classic Car Competition, in partnership with Petron, celebrating outstanding classic and customized vehicles across various categories. The event will also feature Ms. MIAS, a pageant highlighting representatives from participating automotive brands to showcase their beauty and grace.

With innovation, mobility, and passion at its core, the Manila International Auto Show is set to drive the automotive industry forward—bringing the future of mobility closer to the public than ever before. MIAS 2026 is happening from April 9 to 12, 2026, at the World Trade Center Metro Manila. You can get your tickets now at https://manilaautoshow.com/

MIAS 2026 is an event organized by Worldbex Services International, and is for the benefit of the ABS-CBN Foundation Inc.

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AISIN Powers Forward: A Dynamic Showcase and Battery Soft Launch at the 2025 Manila Auto Salon

At this year’s Manila Auto Salon, held November 13–16 at the SMX Convention Center, automotive enthusiasts were treated to a vibrant and forward-looking display from AISIN—one of the world’s most trusted names in OEM automotive parts. With thousands of car lovers, industry players, and families flocking to the highly anticipated motoring event, AISIN used the spotlight to reaffirm its dedication to delivering reliable, high-quality mobility solutions to Filipino motorists.

A First Look at AISIN’s New Battery Line

A major highlight of the exhibit was the soft launch of the upcoming AISIN Battery, set for an official market rollout in the first quarter of next year. Known globally for its Japanese-quality engineering, AISIN has established a longstanding legacy through its extensive manufacturing presence across Asia, which includes Japan, Thailand, Indonesia, Malaysia, and China.

The new AISIN Battery, set to be manufactured in Malaysia, is designed to meet the growing power demands of modern vehicles. Designed with durability and consistency in mind, the battery aims to provide Filipino drivers with a dependable energy source supported by AISIN’s global expertise.

A Booth Brimming With Energy

True to AISIN’s customer-first approach, the company created an inviting and interactive booth experience. Visitors enjoyed exciting games, engaging challenges, and exclusive giveaways that maintained high energy throughout the four-day event. Whether families were exploring the latest vehicle solutions or car enthusiasts were eager to see what AISIN had in store, the booth became a lively hub within the bustling motor show.

Driving Toward a Bigger Future in the Philippines

AISIN’s appearance at the Manila Auto Salon signals more than just a product showcase—it represents the company’s accelerating expansion in the Philippine market. Filipino motorists can look forward to greater accessibility to trusted automotive solutions in the coming year, thanks to a growing portfolio of OEM-quality offerings and more innovations on the way.

AISIN Philippines invites the public to follow their official Facebook page for updates on event highlights, AISIN Battery developments, and upcoming activities.

https://facebook.com/AISINPhilippines.

A New Power Source Is Coming

As AISIN continues its journey of innovation and expansion, one thing is certain: a stronger, more reliable source of power is on the horizon—and Filipino drivers are at the heart of it.

 

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AISIN Advances in Mindanao: A More In-Depth Examination of Motivations

Multi-city roadshows and exclusive gatherings introduce a broader product experience to Filipino riders and auto professionals.

A recent series of interactive events in the Mindanao region brought the AISIN brand closer to the people. The tour was a well-planned effort that brought together product debuts, shop-level activations, and industry-focused evenings to attract motorcyclists and automotive companies.

This series marked the second phase of AISIN’s initiatives in Mindanao, carrying on the brand’s objective to engage in direct communication with partners and end-users, thereby introducing its growing product range to local audiences and sparking discussions about it.

The crux of it all: genuine connections that let individuals experience, investigate, and grasp AISIN’s full potential.

Alternative Routes for Bicycles

As a brand primarily associated with four-wheel products, AISIN made a bold move by launching its motorbike oil line during the daytime roadshows. At each stop, which was organised in collaboration with nearby bike shops, participants got an opportunity to try the product for themselves. There was levity in the air thanks to the promotions, games, and gifts, but the message got across.

On two wheels, as on four, reliability, safety, and performance are paramount. A lot of people didn’t know this before, but a well-known auto parts manufacturer now has a product tailored to motorbikes.

Here are the new AISIN Motorcycle Oils that are available:

Recognised Name, New Dialogues

For further in-depth discussions in the evenings, AISIN convened aftermarket experts, including shop heads, long-term clientele, and garage owners. The purpose of these VIP Nights was to reevaluate the overall vision, not merely to showcase individual products.

At AISIN, we offer comprehensive solutions, not just parts. Our displays showcase clutch kits, brake pads, filters, lubricants, and more, reminding participants of this fact. It came as a surprise to many people to learn that so much of what they currently use has a single point of origin, especially in an industry where dependability is paramount.

A nod, remark, or realisation characterises the response. “That was something I was unaware of as well.”

Putting the Name Behind It

This tour was distinguished not only by the introduction of a new product. It was like discovering a familiar brand for the first time but with a new perspective. Instead of relying on aggressive marketing or sensationalised claims, the focus is on everyday use in local areas by regular people.

Just turn up, provide value, and let the goods do the talking; that was AISIN’s strategy. Not only did AISIN unveil new products, but it also provided new information that many attendees found particularly intriguing, whether they were riders, mechanics, or owners of the shops involved.

You may find AISIN’s motorcycle oils and various automotive parts in partner shops throughout the country. It is likely already a component of your drive, whether you are on the go or in the garage.

Are you seeking additional information? Follow AISIN Philippines on Facebook at https://facebook.com/AISINPhilippines.

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Discover the AITO M9 – The Future of Intelligent Luxury SUVs

Are you prepared to explore state-of-the-art electric vehicles? The AITO M9 is a revolutionary flagship SUV for discerning drivers who value elegance, safety, and intelligent mobility.

AITO—“Adding Intelligence to Auto” set a new standard for groundbreaking New Energy Vehicles. Using cutting-edge technology and premium components, the AITO M9 redefines luxury and intelligence on the road, providing a driving experience that will leave a lasting impression on car aficionados.

Five AITO M9 features you’ll love:

1. Appealing Design
Pure, elegant, and innovative, the AITO M9 design shines. The skyline-inspired two-tone body creates two halves: the upper half draws attention to the sumptuous interior, while the lower half symbolises a powerful yet smart platform with modern driving technology. Its 5230mm x 1999mm x 1800mm dimensions make it comfortable to drive in the city, and its 3110mm wheelbase makes it sturdy.

The slim design improves aerodynamics and efficiency with ultra-low wind resistance and 0.279 Cd drag. The M9’s dramatic Galaxy headlights and Starlight taillights balance light and shadow, complementing its unique look.

2. Excellent Work
The AITO M9’s clever dual-motor all-wheel drive (AWD) system provides 365 kW and 675 Nm of torque, accelerating from 0 to 100 km/h in 4.9 seconds. The 52 kWh battery provides a range of over 200 km on a single charge, ensuring comfortable and worry-free driving.

The intelligent Range Extender platform (REEV) eliminates “range anxiety” with a high-efficiency fuel-to-electricity generator. The gasoline tank can be filled in 5 minutes, operating as a “power bank” to add 1,000 km of range and improve energy economy and performance. The overall range exceeds 1,200 kilometres.

3. Comfortable Interior
Welcome to the AITO M9, where luxury meets innovative technology. Flexible seating and zero-gravity seats provide maximum support in the roomy cabin. Every trip is enhanced by advanced sound and comfort with an industry-first adaptive dual armrest that adjusts to the seat angle and a 25-speaker sound system.

Luxury is enhanced by white ash wood trim, crystal knobs, genuine leather seats, and a panoramic sunroof that offers stunning views. The AITO M9’s intelligent storage areas, dual-mode in-car refrigerator, aroma system, and 16.8 million colour LED ambient lighting enhance its organised and personalised driving experience.

4. Smart, cutting-edge technology
The intelligent cockpit harmoniously integrates the instrument cluster, central control, and passenger screens. From million-pixel intelligent headlights to real-time power management, AITO’s intelligent driving technologies guarantee worry-free driving.

5. Uncompromising Safety
The top-notch body structure and modern materials of the AITO M9 incorporate safety features. The AITO M9 incorporates superior crash designs and numerous safety advancements. The AITO M9, with 9 airbags and a “super” five-star rating from the China New Car Safety Assessment Program (C-NCAP), scored 93.9%, the highest in C-NCAP history. This achievement demonstrates its strong design and engineering. The AITO M9 provides peace of mind on every ride with an unparalleled 20 active safety features, including advanced front, lateral, and rear protection systems.

See the Future Now
The AITO M9 will be presented at the Manila International Auto Show (MIAS) 2025, where spectators are invited to an exclusive preview to see the breakthrough features firsthand. Customers may now pre-order and reserve the AITO M9 to be among the first to experience this unique vehicle.

To experience the AITO M9, visit aito.ph or the SERES AITO EDSA Test Drive Centre at Primex Tower, Greenhills!

 

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MIAS 2025: Driven by Connections for 20 Years

Twenty years ago, WORLDBEX Services International (WSI) hosted the first Manila International Auto Show (MIAS), displaying the best of the Philippine automobile sector. Today, MIAS continues to set high standards for automotive enthusiasts who prefer high-performance and creative vehicles, as well as those who want to interact with others who enjoy life in the fast lane.

The automotive sector has evolved over the last 20 years, with the Philippines contributing to it through vehicle assembly and the production of vehicle components for other major car firms and manufacturers. Some of the most innovative car manufacturers are from the East Asian continent, and they have made numerous innovations and upgrades to their vehicles, with Japan leading the way. Japan accounts for 57.75% of automotive patent applications, followed by South Korea with 16.61% and Germany in third place.

12.28%. These countries, like the rest of the world, have proved the car industry’s inventive potential. The Philippine automotive sector has demonstrated its desire to innovate and adapt to global industry changes, as evidenced by the growing demand for AI-assisted self-driving cars, which would help automate Filipino drivers’ driving experiences. The Manila International Auto Show will be at the forefront of exhibiting the industry’s future and focusing greater attention on the future of innovation in 2025.

In 2005, motoring writers Jason K. Ang, Ulysses K. Ang, and Alvin Uy addressed Mr. Joseph Ang, the founding chairman of WSI, about creating an international-grade and industry-based auto show that would highlight the local industry’s passion and desire for innovation in the automotive sector. According to Jason Ang, one of the co-organizers of MIAS, “We (the writers) took inspiration from attending international auto shows, and we aimed, as co-organizers, to bring an equivalent world-class experience for the Philippine auto buyers and enthusiasts.” Using his knowledge and expertise, Mr. Joseph Ang seized the opportunity to organize a series of highly successful events, culminating in the inaugural Manila Motor Show in April 2005. Joseph Ang decided to organize this event as an homage to his late father, who was a vehicle dealer and was actively involved in the automobile sector before dying.

MIAS has been recognized by numerous international brands since its inception. It has become an annual go-to event for car manufacturers to introduce new models. MIAS has also received assistance from other motoring groups, including the Automobile Association of the Philippines (AAP), Tuason Racing School (TRS), and Car Awards Group Inc. (CAGI). MIAS 2019, the largest automobile expo in the country, will commemorate this significant milestone. Aion, BAIC, BYD, Changan, Chery, Foton, GAC, Great Wall Motors, Hyundai, Isuzu, Jetour, Jaecoo, KIA, Lynk & Co., MG, Mitsubishi, Nissan, Omoda, Seres, Suzuki, Vinfast, and Volvo will present their most recent vehicle models and advancements. These brands are eager to set the scene and demonstrate how the automotive sector continues to innovate. This year’s exhibition will feature over 200 automotive displays, as well as more than 90 exhibitors. Major sponsors include BPI Auto Loans, Petron, and Shell.

Come to the Manila International Auto Show 2025, which will take place at the World Trade Center Metro Manila from April 10 to 13, 2025, and be inspired by connections as you celebrate our 20 years of automotive excellence. You may get our exclusive 5+1 tickets now at https://manilaautoshow.com/.

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The “Know Your Tire Campaign” is launched by CST Tires, and Kuya Kim Atienza is introduced as the brand ambassador.

According to the Department of Health, road accidents continue to be the top cause of mortality and injuries, particularly among younger individuals.

The use and ownership of motor vehicles are directly correlated with the rising number of vehicular accidents.

Fortunately, road safety may be attained with adequate road safety education, and the steadily growing trend can be reversed. The DOTr claims that accident prevention is the main objective. The country’s traffic accident rate can be cut in half by 2028 if we adopt a preventative strategy.

CST Tires has long been a supporter of road safety and the importance of comprehending the role that tires play in the reliability of transportation. The company’s product line includes tires and tubes for various vehicles and equipment, including bicycles, motorcycles, ATVs, cars, trucks, forklifts, and even agricultural and gardening machinery.

Now more than ever, CST Tire is dedicated to spreading awareness about the importance of tires and safe driving practices. The Taiwanese company has teamed up with Kuya Kim Atienza, a famous fact-checker and motorcyclist, since they realize how important it is to have an approachable and trustworthy source to spread the word about road safety.

The newest face of CST Tires is making an effort to persuade people to put safety and performance first in their vehicles by interacting with the racing community, both professional and amateur, and regular drivers and riders.

We are thrilled to have Kuya Kim Atienza on board as our new brand ambassador. Her dedication to both performance and safety is an inspiration to all of us. Truth, public education, and safe driving have always been causes close to his heart. Even though tires are technically complex, he has a way of making even the most complex concepts understandable and appealing to the general public. Also, everyone pays attention when he speaks. When it comes to choosing the correct tire, how to properly care for them, and how to ensure their quality, Kuya Kim will be a big assistance to CST Tire in their advocacy efforts. “Our shared objective is to assist in enhancing road safety for a greater number of riders and drivers,” stated Christine Roque, Marketing Manager of AP Bluewhale Corporation.

In his role as brand ambassador, Kuya Kim will spearhead the Know Your Tire Campaign, an initiative by CST Tire that aims to educate consumers about tires by sharing interesting, lesser-known facts and practical advice.

For both two- and four-wheeled vehicles, the tire is the safety component that matters most. “They influence safety, braking, handling, steering, and ride quality; they are the vehicles’ connection to the road,” Kuya Kim added.

Atienza elaborated by saying that high-quality tires grip the road, allow for safe turning, and come to a complete stop when necessary. World-class manufacturing equipment, innovative technology, and a strong focus on quality, delivery, and customer satisfaction are key components of CST Tire’s operations. Affordable and guaranteeing tire quality and safety, the brand’s seven-year warranty policy is hard to beat. Customers that appreciate innovation in tire production, durability, and dependability over the long haul are the ones that CST Tires aims to attract. CST Tires not only satisfies customers’ needs, but also promotes a change towards better-informed and safer purchasing choices.

Ms. Roque highlighted that CST offers a wide choice of tires developed to match the market’s individual needs, so customers may choose the right one for their riding, driving, or off-roading needs.

The sole authorized distributor of CST Tires in the Philippines is AP Blue Whale Corporation. In 2001, the company began distributing tires for a variety of vehicles, including motorcycles, cars, SUVs, trucks, and buses.