There are brands that come and go—and then there are brands that become part of the Filipino household, woven into everyday life like the jingles we grew up with or the snacks we snuck into our school bags. Eye Mo is one of those brands.
For over 80 years, Eye Mo has been the quiet hero in our medicine cabinets. Whether it was the sting of smoke from a jeepney ride, the strain of late-night cramming, or the dry eyes from staring at a CRT monitor in the early 2000s—Eye Mo was there. One drop, and the world looked clearer.
Now, in 2025, Eye Mo is turning the page—not rewriting its story, but refreshing it. At a launch event in Manila, the brand unveiled its new packaging: sleek, modern, and inspired by nature. But the message was clear—this isn’t about change for change’s sake. It’s about honoring a legacy while stepping confidently into the future.
The New Look, Same Heart
Mr. Weitarsa Hendarto, Director of PT Combiphar, opened the event with a powerful reminder: “This isn’t just a new box. It’s about a promise that began 80 years ago and continues today.” The redesigned packaging—now unified across countries like Indonesia, Mexico, and Singapore—speaks one language: freshness, clarity, and trust.
The design features water droplets and bold hues, echoing the product’s core promise: instant refreshment. It’s a visual metaphor for the relief Eye Mo brings—a tribute to nature’s purity and the brand’s enduring formula.
From Local Staple to Global Icon
Eye Mo’s evolution isn’t just cosmetic. It’s strategic. As the brand expands globally, a unified look helps solidify its identity. Whether you’re in Manila or Mérida, the bottle speaks the same language—one of care, consistency, and credibility.
Transformation with Purpose
Joining the celebration was Miss Earth 2017, Karen Ibasco—a physicist, educator, and beauty queen whose journey reflects Eye Mo’s transformation. “To evolve is not to erase who you are,” she shared. “It’s to enhance it, so you shine brighter.”
Karen’s story—from classrooms to international stages—is a testament to growth rooted in authenticity. Like Eye Mo, she’s embraced change without losing sight of her core. Her message resonated deeply: transformation is most powerful when it’s purposeful.
A Tribute to Generations
Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, wrapped the event with heartfelt gratitude. “This new look is our way of saying thank you—for more than eight decades of trust.” A montage of archival photos, user memories, and national milestones played across the screen, reminding everyone of Eye Mo’s deep roots in Filipino culture.
From its role in National Eye Care Awareness Month to its presence in everyday life, Eye Mo has always been more than a product—it’s a companion. And now, with refreshed packaging and renewed purpose, it’s ready to continue that journey.
Unwrapping the Future
As the event closed, leaders gathered on stage, united in vision. “Today, we don’t just unwrap packaging,” Jayona said. “We unwrap a new chapter of Eye Mo.”
The spotlight may have shifted to design, but the heart of the brand remains unchanged. Eye Mo’s commitment to eye health—and to the generations who trust it—is stronger than ever.
So next time you reach for that little bottle, know that you’re holding more than just eye drops. You’re holding a legacy—refreshed, reimagined, and ready for the future.
About Eye Mo
Eye Mo® is a trusted global brand and award-winning eye drop that has been in the Philippines for more than 50 years. Currently, Eye Mo is marketed in the Philippines, Malaysia, Singapore, Cambodia, Myanmar, Brunei Darussalam, and Mexico. In the Philippines, Eye Mo has 3 variants: Eye Mo Red Eyes, Eye Mo Moist, and Eye Mo Daily Care. For further information, please visit www.eyemoph.com, Facebook: EyeMoPH, IG: @eyemophofficial