Many Filipino traits are well-known, including the countrymen’s generous spirit, unending devotion to family, and special reverence for the holiday season. The longest Christmas celebration in the world starts as soon as the “ber” months start, earning the country fame. Beyond the celebrations and feasts, though, this time of year represents a resolve to help those less fortunate, especially children.
In light of this, the SM Store launched the “Shop & Share a Toy” campaign from December 1–15, 2023, to inspire its loyal customers to brighten the lives of children around the country. The campaign enabled customers to get a new toy for just P100 with a minimum single-receipt purchase of P3,000 at any SM Store. It was a joint effort of the SM Foundation, SM Cares, and well-known non-governmental organizations such as World Vision, Good Neighbors Philippines, and UNICEF Philippines. Children in the age range of three to seven received five thousand (5,000) brand-new toys from different parts of the nation as a result of this joint effort.
Sharing and giving are important values at the SM Store. This holiday season, “Shop and Share a Toy” bring less fortunate children delight through a meaningful collaboration among SM Store, partner NGOs, and our dedicated shoppers. Mr. Dhinno S. Tiu is the executive vice president of the SM Outlet.
There are 365 days in a year, and every child in the Philippines deserves to feel the pure delight of a new toy, just like any other child would. Thanks to your generosity, SM Store was able to help less fortunate children celebrate Christmas in style while simultaneously providing them with the tools they needed to develop holistically through play. As the Christmas season begins, SM Store hopes that everyone will continue to give gifts in the spirit of the season, which will help spread love, generosity, and compassion.