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Enchanted Kingdom Turns Over 10th and 11th Brigada Eskwela Classroom

Enchanted Kingdom, the first and only world-class theme park in the Philippines, turned over its 10th and 11th adopted classrooms to Southville Elementary School, Santa Rosa, on July 26. Two (2) Kindergarten classrooms were adopted for improvement in support of the 2024 Brigada Eskwela of the Department of Education (DepEd).

The Brigada Eskwela is a nationwide school maintenance program that engages all education stakeholders to contribute their time, efforts, and resources to ensure all public schools are set up in time for class opening. This year’s theme is once again “Bayanihan Para sa Matatag na Paaralan.”

This is the 10th year that EK is supporting the said program in fulfilment of the theme park’s advocacy of promoting a fun, unique, and healthy learning environment for students. EK’s very own maintenance personnel and visual artists repaired, upgraded and repainted the turned-over classrooms.

Mr. Mario O. Mamon, Chairman and CEO of Enchanted Kingdom, reaffirmed EK’s steadfast support for DepEd’s Balik Eskwela program and expressed his desire to expand the reach of EK’s initiative beyond the city of Santa Rosa as well as the province of Laguna.

“What we have been doing here at Brigada Eskwela is more than just repainting walls. We are bringing the magical experience of Enchanted Kingdom to our dear students through our colorful murals. And of course, we have decorated the walls with our five core values that we would like to impart to them while they are still young,” he added.

Mr. Mamon furthered that he is glad to have the opportunity to share EK’s core values of love of God, respect, integrity, loyalty and innovativeness to the students, and encourage them to put it into practice.

The turnover ceremony was graced by no less than Santa Rosa City Vice Mayor Arnold Arcillas, as well as Southville Elementary School Head Teacher II Maria Marlene Furio, DepEd Santa Rosa Senior Education Program Specialist Jayson Sagaysay, Cluster III Public Schools District Supervisor (PSDS) Soledad Baylon, School Parent-Teacher Association (SPTA) President Aileen Cielos, Barangay Caingin Captain Edwin Servo, teachers, parents, and students.

For more information about upcoming events, stay connected with Enchanted Kingdom’s official digital platforms via https://linktr.ee/enchantedkingdom.ph

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2GO Enhances Logistics Efficiency with New X-ray Machine at Air Freight Hub

2GO, the Philippines’ largest end-to-end logistics, transportation, and distribution solutions provider, together with Cebu Pacific Airlines, is proud to announce the commissioning of the X-ray machine at 2GO’s Gateway Hub. This significant upgrade aims to optimize the movement of goods via air to and from Manila and various parts of the country, providing businesses with more flexibility in terms of cargo acceptance without compromising delivery deadlines.

From left to right: Michelle Lee-Ventura, Director of Cebu Pacific Cargo Sales—Commercial; Ma. Josefa Magbanua-Sarate, Director of Cebu Pacific Cargo Customer Service; Will Howell, 2GO Group Chief Finance Officer; Bonita Busch, Group Director of Cebu Pacific Cargo Commercial; Faye Alonzo, Business Unit Head of 2GO Forwarding; Nazreen Charmaine Galang, Director of Cebu Pacific Cargo Commercial Planning; and Sharon Musngi-Ngo, Business Unit Head of 2GO Sea Solutions.

The newly installed X-ray machine enables 2GO to extend the cut-off time for cargo acceptance, giving partners additional time to prepare their shipments while still adhering to stringent delivery schedules.

“At 2GO, we are continually seeking ways to innovate and improve our services,” said Faye Alonzo, Business Unit Head of 2GO Forwarding. “The introduction of this state-of-the-art X-ray machine is a testament to our dedication to achieving efficiency and customer satisfaction. We look forward to showcasing our increased flexibility to our partners.”

2GO’s commitment to serving its clients and partners has been recognized by its air cargo partner, Cebu Pacific Airlines, which named 2GO its Top Domestic Cargo Agent of 2023. The X-ray technology significantly reduces processing times, allowing for immediate loading and transfer to Cebu Pacific aircraft, especially highly sensitive pharmaceutical products, perishables, and temperature-controlled items. This enhancement not only ensures faster delivery but also improves security measures by thoroughly screening prohibited items, safeguarding the supply chain’s integrity.

“2GO Forwarding was one of our most significant logistics partners last year, and we aim to strengthen this partnership by offering tools that enhance their operations and improve the quality of cargo checks before flying with us. The reduced processing time and extended cut-off hours perfectly align with our shared commitment to delivering timely and efficient services to our customers,” said Bonita Busch, Group Director of Cargo Commercial.

“We are excited to further strengthen our partnership with Cebu Pacific,” said Will Howell, 2GO Group Chief Financial Officer. “This new equipment brings immense value to our operations and business, enabling us to leverage technology and extend our service capabilities. We anticipate continued growth and success as we work together to deliver exceptional logistics services to Filipinos.”

In addition to its enhanced air freight capabilities, 2GO offers robust Less than Container Load (LCL) and Full Container Load (FCL) shipside services, catering to diverse shipping needs with nationwide reach and reliable schedules.  Furthermore, 2GO’s logistical power is complemented by an extensive fleet of trucks that enhance its capabilities on land as well as its maritime services. These ongoing upgrades to its fleet and infrastructure reinforce 2GO’s position as the leading logistics provider in the Philippines, supporting the growing e-commerce sector that demands rapid and reliable delivery services.

Learn more by emailing us at forwarding_sales_mnl@2go.com.ph, visiting your nearest 2GO Retail store, or exploring our website at www.2go.com.ph.

 

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Increased Assistance from SM to Communities Affected by Typhoon Carina

Thanks to the SM Foundation’s Operation Tulong Express (OPTE) program, the SM Group has stepped up its assistance efforts following the devastating effects of Typhoon Carina on Luzon and Metro Manila. Those impacted by the torrential rains and widespread flooding have received over 23,000 “Kalinga” aid packets from the foundation.

Several impacted areas, including Metro Manila, Bulacan, Bataan, Olongapo City, Pampanga, Rizal, and Cavite, have received Kalinga Packs from SM employee volunteers in the field. To ease the urgent demands and bring comfort to families who have been relocated, these bags contain necessities.

As part of a concerted effort, SM Supermalls and the Philippine Red Cross have set up OPTE booths. These booths are central locations for providing aid and distributing relief supplies to those in need.

The SM malls have gone above and beyond to serve the community by providing free WiFi and phone charging stations, free overnight parking for those who are stuck, and other amenities to help people stay connected with their loved ones. Help desks have also been set up at several SM Supermalls to give locals the information and support they need during this difficult time.

In the event of a disaster or emergency, the SM Foundation, SM Supermalls, and SM Markets work together through their social responsibility initiative, Operation Tulong Express (OPTE), to ensure that people receive prompt assistance. More than 800,000 Kalinga packs have been distributed across the country since the campaign began.

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The “Know Your Tire Campaign” is launched by CST Tires, and Kuya Kim Atienza is introduced as the brand ambassador.

According to the Department of Health, road accidents continue to be the top cause of mortality and injuries, particularly among younger individuals.

The use and ownership of motor vehicles are directly correlated with the rising number of vehicular accidents.

Fortunately, road safety may be attained with adequate road safety education, and the steadily growing trend can be reversed. The DOTr claims that accident prevention is the main objective. The country’s traffic accident rate can be cut in half by 2028 if we adopt a preventative strategy.

CST Tires has long been a supporter of road safety and the importance of comprehending the role that tires play in the reliability of transportation. The company’s product line includes tires and tubes for various vehicles and equipment, including bicycles, motorcycles, ATVs, cars, trucks, forklifts, and even agricultural and gardening machinery.

Now more than ever, CST Tire is dedicated to spreading awareness about the importance of tires and safe driving practices. The Taiwanese company has teamed up with Kuya Kim Atienza, a famous fact-checker and motorcyclist, since they realize how important it is to have an approachable and trustworthy source to spread the word about road safety.

The newest face of CST Tires is making an effort to persuade people to put safety and performance first in their vehicles by interacting with the racing community, both professional and amateur, and regular drivers and riders.

We are thrilled to have Kuya Kim Atienza on board as our new brand ambassador. Her dedication to both performance and safety is an inspiration to all of us. Truth, public education, and safe driving have always been causes close to his heart. Even though tires are technically complex, he has a way of making even the most complex concepts understandable and appealing to the general public. Also, everyone pays attention when he speaks. When it comes to choosing the correct tire, how to properly care for them, and how to ensure their quality, Kuya Kim will be a big assistance to CST Tire in their advocacy efforts. “Our shared objective is to assist in enhancing road safety for a greater number of riders and drivers,” stated Christine Roque, Marketing Manager of AP Bluewhale Corporation.

In his role as brand ambassador, Kuya Kim will spearhead the Know Your Tire Campaign, an initiative by CST Tire that aims to educate consumers about tires by sharing interesting, lesser-known facts and practical advice.

For both two- and four-wheeled vehicles, the tire is the safety component that matters most. “They influence safety, braking, handling, steering, and ride quality; they are the vehicles’ connection to the road,” Kuya Kim added.

Atienza elaborated by saying that high-quality tires grip the road, allow for safe turning, and come to a complete stop when necessary. World-class manufacturing equipment, innovative technology, and a strong focus on quality, delivery, and customer satisfaction are key components of CST Tire’s operations. Affordable and guaranteeing tire quality and safety, the brand’s seven-year warranty policy is hard to beat. Customers that appreciate innovation in tire production, durability, and dependability over the long haul are the ones that CST Tires aims to attract. CST Tires not only satisfies customers’ needs, but also promotes a change towards better-informed and safer purchasing choices.

Ms. Roque highlighted that CST offers a wide choice of tires developed to match the market’s individual needs, so customers may choose the right one for their riding, driving, or off-roading needs.

The sole authorized distributor of CST Tires in the Philippines is AP Blue Whale Corporation. In 2001, the company began distributing tires for a variety of vehicles, including motorcycles, cars, SUVs, trucks, and buses.

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A Rise in SM’s Foot Traffic is Attributed to the Mall’s Enhanced Activities.

With an increase from 3.3 million in the same period last year, SM Supermalls recorded a rise in foot traffic, reaching an average of over 4 million daily visitors in the first quarter of 2024. This consistent increase demonstrates SM’s dedication to enhancing the mall experience by offering a wide range of exciting activities that meet the changing interests of consumers.

The rise in customer traffic is a direct result of our unwavering dedication to fulfilling our customers’ everyday demands and requirements, says Steven T. Tan, president of SM Supermalls. At our malls, you’ll find a perfect combination of cutting-edge retail services and thriving entrepreneurial atmospheres.

With its integrated property developments, SM has turned its malls into places where the whole Filipino family can enjoy immersive experiences.

The Space & Time Cube+ at S Maison is the first-ever immersive art museum in the Philippines.

Filipino consumers are increasingly flocking to malls for entertainment and culinary experiences, driven by a move towards discretionary spending. Food tenants now occupy 30% of mall spaces, up from 10% a decade ago, and non-food tenants, such as entertainment, occupy 50%. Other tenants that are service-related complement the varied offers.

S Maison’s Space & Time Cube+ is the Philippines’ first fully immersive art museum.

An immersive art museum with 20 themed attractions like LED tunnels and holographic displays, the Space & Time Cube+ at S Maison is a recent innovation that showcases SM’s dedication to combining art with entertainment.

No matter what kind of fandom you’re into—K-pop, anime, or music—SM Supermalls is a place to support your favorite groups and artists. SM is thrilled to be a part of these communities and the gathering spot for fans of all ages and walks of life.

At SM City Fairview, there is a new attraction called Cosplay City, where fans may express themselves. This multi-district location has everything a community could want: toy displays, anime-themed zones, and that perfect Tokyo City ambiance for those Instagram-worthy photos.

Over 500 cosplayers from Metro Manila excitedly gather at SM City Fairview to check out Cosplay City.

With much anticipation, more than 500 cosplayers from the Metro Manila area assemble at SM City Fairview to see Cosplay City.

Launched in November 2023, the 1,947 square meter indoor entertainment complex inside SM Mall of Asia’s flagship location, Game Park, offers a variety of activities to suit varied interests, including bowling, basketball, e-darts, and an indoor archery range.

A family creates lasting memories at the Pyromusical Competition in SM by the Bay, SM Mall of Asia Complex

“SM always finds new ways to wow their customers,” Mr. Tan confirmed. “Our goal is to create lasting memories through dynamic destinations that complement traditional shopping.”

 

 

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Enchanted Kingdom Celebrates Eldar the Wizard’s Magical Birthday

Eldar the Wizard is the iconic character of the Enchanted Kingdom, the first and only world-class theme park in the Philippines. He is known to teach children to uphold the EK core values of Love of God, Respect, Integrity, Loyalty, and Innovativeness.

As Eldar’s dream is to share joy, love, and magic with everyone, EK brings a month-long celebration in honor of the jolly and wise wizard.

Join Eldar’s Birthday Bash

Eldar the Wizard invites you to the most magical birthday celebration, Eldar’s Birthday Bash, on July 27 (Saturday), 3 PM at the Eldar’s Theater! Guests will truly enjoy special access to surprising gifts, tasty treats, enchanting performances, and so much more! Kids and kids at heart get the chance to learn EK’s core values through fun and EKciting games and activities.

To make the event more enchanting, Eldar and the rest of his storybook friends will also be there for this FUNtastic celebration.

Slots are limited and an Event Access Pass of Php600 is available for walk-in guests (Regular Day Pass or EKspress One Day Pass holders) and a special Php500 rate for all EKsperience the Magic Card (EKMC) members.

Enjoy Eldar’s Birthday Treat Promo (July 28–August 31, 2024)

Eldar has an EKstra gift for everyone on his birthday!

For only Php1,200, enjoy one (1) Regular Day Pass to EKsperience unlimited rides and attractions, one (1) Eldar’s Purple Brew drink, and one (1) Php100 discount voucher for Eldar-branded merchandise when you book via the EK Online Store from July 28 to August 31. Walk-in guests will also get to savor one (1) Eldar’s Purple Brew drink!

The Eldar’s Birthday Treat Promo is valid for visits from July 28 to August 31.

Experience our award-winning EK merchandise store,  Eldar’s Specialty Shoppe

Thinking about where to use your Php100 discount voucher? Check out Eldar’s Specialty Shoppe!

Eldar’s Specialty Shoppe is EK’s flagship retail store, featuring the jolly and wizard. Just last year, it won the highly-coveted International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Excellence Award for the Best Retail Visual Merchandise.

There are adorable shirts, playful wizard costumes and hats, handcrafted accessories, Eldar pillows, Eldar keychains, animal plush toys and a variety of memorable items you can take home for guests of all ages.

For more information about Enchanted Kingdom and upcoming events, visit https://www.enchantedkingdom.ph and EK’s official social media accounts, @enchantedkingdom.ph for Facebook and TikTok, and @ek_philippines for Twitter and Instagram.