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SM’s loyalty program raises PHP30M to solve food insecurity and quality education.

Collaborating for good: SMAC and Globe executives, as well as the campaign’s beneficiaries, attended the turnover ceremony. From left to right: David Y. Jo, Head of Partnerships, Communications, and Reports, UN World Food Programme; Eduardo C. Jimenez, Vice Chairperson, World Vision; Jun N. Godornes, Director for Resource Development, World Vision; Celerina R. Amores, Senior Director for Corporate Communications, Ayala Foundation; Yoly C. Crisanto, Chief Sustainability and Corporate Communications Officer, Globe; Kevin Y. Hartigan-Go, Chief Operating Officer of SMAC; and Yaracel S. Macalindong, VP for Sales and Marketing of SMAC.

SMAC, SM’s loyalty program, raised over PHP30 million between December 2023 and January 2024 to assist in solving involuntary hunger and a lack of access to excellent education across the country, in conjunction with Globe’s Hapag Movement and the SM Foundation.
This is SMAC’s second year working with the Hapag Movement, which aims to provide supplemental meals and sustainable livelihood training to 100,000 Filipino families. Last year’s campaign raised PHP5.5 million, benefiting 10,000 people.

SMAC sponsored the campaign by donating P50 for every SMAC kit sold. Bonus points were also donated to the campaign for every eligible purchase made at participating SM Retail affiliates, which included SM Store, SM Fashion, SM Beauty, SM Appliance Centre, Kultura, Our Home, Surplus, Sport Central, Silk Issues, Levi’s, Forever 21, The Body Shop, Echo, and Crate and Barrel.

“We credit our success to the support of our devoted SMAC members. Every purchase they make, every point they donate, helps needy families. “Together, we can create a future in which no one goes hungry,” said Kevin Hartigan-Go, Chief Operating Officer of SMAC.

This year, SMAC and Globe’s collaboration generated approximately 30 million points, which will be donated to the Hapag Movement and the SM Foundation. Hartigan-Go emphasized that “these will be put into programs that will directly impact the lives of many Filipinos.”

Unite to make a difference.

According to the most recent June 2024 Social Weather Station (SWS) poll, the country’s hunger rate has risen to 17.6% from 14.2% in March.

Hartigan-Go shared that “Hapag’s vision of fighting involuntary hunger resonates with SMAC, our retail partners, and our SMAC member base.”
Meanwhile, Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer, emphasized the importance of working with SMAC.

“This cooperation extends beyond seasonal efforts to provide families with long-term support. We are laying the groundwork for long-term change by reducing involuntary hunger and empowering households to better their livelihoods. We are delighted to continue this effort and invite other organizations to partner with us so that we can make a difference,” Crisanto stated.

The Hapag Movement’s partner organizations include the UN World Food Programme, the Ayala Foundation, and World Vision Philippines.

 

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2GO Partners with Grab for Seamless Transport from Door to Shore

Thanks to its partnership with Grab, 2GO sea travellers can now enjoy seamless transportation from home to the pier.

In a move to elevate the travel experience for Filipino passengers, 2GO, the Philippines’ largest integrated transportation and logistics solutions provider, has partnered with Grab, Southeast Asia’s leading super app, to offer a seamless and convenient transport option from door to shore and shore to door. This strategic partnership spans five major ports across the country: Manila, Cebu, Bacolod, Iloilo, and Cagayan de Oro. It combines the strengths of two industry leaders to enhance the journey of modern travellers.

Starting today, every 2GO Travel ticket transaction made through the 2GO app will come with a Grab promo code in the booking confirmation email. Passengers can use this code to book Grab rides to or from their homes to the specified port, making the entire journey more convenient and hassle-free.

“At 2GO, we are dedicated to enriching every aspect of our customers’ travel experience, ensuring their journey is enjoyable and stress-free from start to finish. Our partnership with Grab perfectly aligns with our goal of providing seamless transportation solutions, both to and from the pier,” said Blessie Cruz, 2GO Retail Business Unit Head. “Grab is an ideal partner to help us deliver this promise, enhancing the overall travel convenience we offer to our passengers.”

As a trusted provider of safe, reliable, and convenient ride-hailing services, Grab Philippines is excited to be part of this initiative. “GJ Roño, Director for Commercial and Business Development of Grab Philippines, shared, “Grab has always been keen on collaborating with companies that share our mission of improving the transport experience of Filipinos. Through our partnership with 2GO, we enable more Filipinos to plan and access a seamless integrated transport experience that is safe and convenient.”

To avail of this exciting offer, passengers simply need to download the 2GO app, purchase their tickets, and receive a Grab promo code upon completing their transaction. The code is valid for rides both to the pier and back from the pier to their chosen destination, creating a truly seamless door-to-pier and pier-to-door travel experience.

With this partnership, 2GO and Grab are redefining the travel landscape in the Philippines. They combine trusted transport services with innovative digital solutions to make every journey a memorable adventure.

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The LeBron XXII Applies Pressure, Offering Lockdown Support For Explosive Movement.

LeBron’s latest distinctive silhouette reflects decades of overcoming pressure. The LeBron XXII is designed to improve LeBron’s game and inspire future basketball players to thrive under pressure.

“We engineered the LeBron XXII to match his powerful and agile playing style,” explains Ross Klein, Senior Director of men’s Basketball Footwear Product Design. “To move with the force and precision LeBron needs, we focused on delivering maximum lockdown control, all while maintaining the speed, lightweight feel, and court connection that he’s loved in his recent signature models.”

The LeBron XXII features a unique midfoot saddle structure that functions as a guardrail, providing natural control and stability. This allows the next generation to confidently push the limits. The shoe has Cushlon 2.0 foam in the midsole for comfort, while Zoom technology is in the heel and forefoot for powerful propulsion and smooth landings.

The low-top silhouette promotes stability and freedom of movement for athletes while maintaining control. The outsole characteristics, including traction zones, support important motions like LeBron’s jab steps, reverse pivots, takeoffs, and step-backs.

The LeBron XXII combines performance and luxury, including premium materials, enhanced construction, and refined craftsmanship to meet the demands of any stage, from the hardwood to Hollywood. The shoe reflects LeBron’s distinctive style, with vivid colorways inspired by his design influences and his signature implanted in the heel, adding a unique and personal touch.

LeBron’s latest signature model follows the debut of his first training shoe, the LeBron TR1. This all-day silhouette caters to multisport athletes looking for top-tier performance and strong street flair.

The LeBron XXII will be available in adult and kids’ sizes on Nike.com and in select retail stores. November 1LeBron’s current distinctive silhouette is the result of decades of embracing, channeling, and overcoming pressure. The LeBron XXII is designed to improve his game while also motivating the next generation of basketball players, who, like their idol, thrive under pressure rather than avoid it.

“We engineered the LeBron XXII to match his powerful and agile playing style,” explains Ross Klein, Senior Director of men’s Basketball Footwear Product Design. “To move with the force and precision LeBron needs, we focused on delivering maximum lockdown control, all while maintaining the speed, lightweight feel, and court connection that he’s loved in his recent signature models.”

The LeBron XXII features a unique midfoot saddle design that serves as a guardrail and provides a natural sense of control and stability, allowing the next generation to lock in, take off, and push the limits with confidence. The shoe also has Cushlon 2.0 foam in the midsole for more comfort with each step, and Zoom technology in the heel and forefoot assures powerful propulsion and smooth landings.
The low-top silhouette keeps athletes grounded and allows for free mobility while maintaining control. The outsole characteristics, including traction zones, are designed to enhance important motions like LeBron’s jab steps, reverse pivots, takeoffs, and stepbacks.

The LeBron XXII combines performance and luxury, including premium materials, higher-performance construction, and refined detailing that can withstand the demands of any stage, from hardwood to Hollywood. LeBron’s distinctive style is obvious throughout the shoe, from the colorful, disruptive colorways inspired by his design influences to his signature embedded in the heel, which adds a distinct and personal touch.
The debut of LeBron’s latest signature model comes shortly after the announcement of his first training shoe, the LeBron TR1, which spans disciplines in an all-day silhouette that caters to multisport players looking for both top-tier performance and strong street flair.

The LeBron XXII will be available in adult and kids’ sizes at Nike.com and select retail locations on November 1.

 

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2GO and DOT Join Forces for FBSE Program, Promoting Filipino Brand of Service Excellence

2GO, a proud subsidiary of the SM Group and the Philippines’ top marine travel provider, has partnered with the DOT to support the Filipino Brand of Service Excellence (FBSE) Program. Working together, 2GO and the Philippines Tourism Board are reiterating their shared goal of raising the bar for the tourism industry through superior hospitality and culturally relevant service.

Undersecretary Shahlimar Hofer Tamano is in charge of the FBSE Program, which is one of the Department of Tourism’s most well-known initiatives. Our goal is to train frontline workers in the tourism and hospitality industry to create a unique national brand by providing outstanding service that embodies the warmth of the Filipino people. Dios, Makatao, Maka-Kalikasan, Makabansa, Masayahin, May Bayanihan, and May Pag-asa are the seven fundamental Filipino values that this customer service program centers on. These principles set it apart from more traditional approaches.

The industry’s commitment to upgrading hospitality standards in the Philippines is shown in 2GO’s commitment to the Filipino Brand of Service Excellence Program. “This partnership guarantees that our guests will encounter the distinct friendliness and generosity that characterize the Filipino service style,” remarks Hon. Shahlimar Hofer Tamano.

Greetings, 2GO: Making the Filipino Hospitality Industry Stronger
By sending fourteen people to a DOT-sponsored “Train-The-Trainer” training session, 2GO supports the department’s efforts to establish and broaden the FBSE’s reach. These 2GO participants will train team members, especially those who work in the tourist industry or on the front lines. Among other culturally significant Filipino customs with a 2GO touch, the training demonstrates and applies the Mabuhay and Salamat Gestures within 2GO establishments. By adopting FBSE standards, 2GO is improving the service experience for its customers and creating an atmosphere that is welcoming to Filipinos.

These certified trainers will be crucial in instilling the FBSE values across 2GO and maintaining service standards that faithfully represent the diverse Filipino hospitality culture. Aligning with the FBSE Program enables us to contribute to a seamless Filipino hospitality experience for our passengers travelling from shore to shore, as we expect more travellers in the Philippines,” says Frederic DyBuncio, President and CEO of 2GO Group, Inc.

“The FBSE Program has truly enriched our approach to service,” notes Vince Canete, 2GO’s HR and Training Supervisor and one of the newly certified trainers. Instilling a sense of pride and cultural identification in our passengers is equally as important as training our staff. It is our hope that our day-to-day operations reflect this kind of professionalism and friendliness.

Raising the Bar for Service Quality Company-wide
Aiming to foster a culture of service excellence, integrating the FBSE Program within 2GO will substantially raise the quality standards of the sea transport tourism workforce. 2GO must provide first-rate service that reflects Filipino values, and this project couldn’t come at a better moment because the Philippines is seeing a consistent rise in tourist arrivals.

Two-Go is reiterating its commitment to building a brand that reflects the rich history of Filipino hospitality by training 200 participants from different departments across different locations. With this relationship with the DOT, 2GO has reached a new level of success in its mission to improve transportation and logistics services in the Philippines.

To learn more about 2GO’s products and services, visit 2go.com.ph

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Celebrating Brotherhood and Philanthropy: The 17th Annual Reggie Padua Cup

 

Under the sun-drenched skies of Camp Aguinaldo Golf Course, nearly 100 participants gathered for the 17th Annual Reggie Padua Cup, a day filled with camaraderie, competition, and a commitment to philanthropy. Organized by UP TAI and expertly managed by SOCEX Consulting Corp., this year’s tournament raised vital funds for the National Children’s Hospital, showcasing the profound strength of community bonds and the joy of uniting for a noble cause.

The event was more than just a golf tournament; it was a vibrant celebration of friendship and generosity. As golfers teed off, the atmosphere buzzed with excitement, each swing echoing the underlying message that true brotherhood thrives in connection and support. Participants celebrated not only their love for the game but also their dedication to making a positive impact in the lives of others.

Adding a layer of thrill to the day, two brand-new cars and a premium Cobra golf set were up for grabs in the highly anticipated hole-in-one challenge. While none claimed these impressive prizes this year, the excitement was palpable as participants came close to driving home in style. The day’s spirit remained undeterred, with over 100 raffle prizes ensuring everyone left with smiles and a sense of accomplishment.

As the sun began to set, participants took a moment to reflect on their shared experiences. The laughter and stories exchanged on the greens created lasting memories, a testament to the enduring legacy of Reggie Padua. This year’s tournament held special significance as it coincided with the 56th anniversary of the Tau Gamma Phi, making the event a moving reminder of the power of community and compassion in action.

 

The 17th Annual Reggie Padua Cup was more than just a golf competition; it was a sentimental occasion honoring the community’s enduring brotherhood and giving back mentality. Along with the trophies and awards, the participants also left with a renewed sense of purpose, knowing that they had honored the legacy of a beloved local figure and made a contribution to the National Children’s Hospital.

 

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Enchanted Kingdom Celebrates 29 Years Of Timeless Magic This October

Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines, officially kicked off its 29th-anniversary celebration on September 28, Saturday, at the Eldar’s Theater.

This year’s celebration reflects how EK has stood the test of time and left a lasting legacy among Filipino families by providing transformative experiences since the park opened its magical gates in 1995.

Nico R. Mamon, EK’s 29th Anniversary Celebration Chairman, expressed, “Looking back at almost three decades of Enchanted Kingdom, we have created countless magical memories that transcend trends and generations. We are hopeful and excited to continue being a part of everyone’s story through our timeless offerings for the years to come.”

The launch unveiled a lineup of events and offerings prepared by EK in line with its commitment to providing magical experiences and memories that last a lifetime.

Enchanting Events Leading to the 29th:
On October 6, teachers are in for a magical treat as EK pays tribute to their timeless contributions to the growth of countless Filipinos through the World Teachers’ Day Magical Celebration. The day will be filled with activities such as learning seminars, EDU-fun games, entertainment, zumba sessions, and raffle prizes. Teachers can also enjoy two (2) Regular Day Passes for unlimited rides (except gated attractions) for a special price of Php 1,200, valid on October 6. This promo can be booked through the EK Online Store until October 5.

Timeless Magic Concert and Fireworks Show:
Gear up for the peak of the 29th Anniversary festivities on October 19! In partnership with Universal Music Group (UMG) Philippines and Coca-Cola, EK is set to bring a magical night of musical escape with the Timeless Magic Anniversary Show. The event will feature performances from G-Force, Janine Berdin, Zack Tabudlo, and EK’s homegrown talents—SMS, Victoria’s Way, and the Kingsmen. The day will end with the Timeless Magic Fireworks Show, synchronized with the 29th Anniversary theme song composed and sung by SMS.

EK’s SMS Shines with New Music:
EK’s P-pop girl group SMS will share their music on Spotify! Stream their first single “EK High! (Dance Like Me)” and watch out for the release of their new song “Meant to Shine.”

Scan this to access the Spotify of SMS and stream “EK High! (Dance)
Scan this to access the Spotify of SMS and stream “EK High! (Dance)

New Enchanting Ride:
Create more timeless memories with your loved ones with the new family thrill ride that will be coming soon.

Seamless Online Experience:
Enjoy optimized browsing with the addition of new features on the EK Mobile App. Guests can now receive push notifications for upcoming promotions and on-the-day events. Plus, special access when inside EK: plan your way around the park by checking estimated queue times for each ride right from the app. An enhanced EK Online Store will also be launched this October for a seamless booking and shopping experience.

Timeless Offerings:
Bring home the magic with the newest set of EK merchandise like the Eldar Pop, Twin Princesses Rag Dolls, and the six-piece set EK Christmas Baubles. Visit the merchandise shops, including the immersive tram souvenir shop at the EK Portico. Guests can also explore the newest gated attraction, the Midway Mirror Maze, and enjoy refreshments at the new Snaptooth Snack Station located at the Midway Boardwalk.

More Days of Timeless Festive Magic:
Make the most out of the holiday season at EK! The park will be open five days a week in October and every day starting December 15 until the first week of January.

For more information about this celebration and more of EK’s timeless magic, visit our Press Room at https://www.enchantedkingdom.ph/ek-press-room/ and EK’s official social media accounts @enchantedkingdom.ph for Facebook and Tiktok, and @ek_philippines for Twitter and Instagram.