The Unspoken Power of Women: Making Everyday Decisions for Home Well-being

In a world where women’s roles are continually evolving, the significance of their contributions to the family often goes unnoticed. Beyond just maintaining the physical space, women play a pivotal role in decision-making, shaping the well-being and success of their families.

It’s been said that “behind every successful man is a woman,” yet “behind every successful woman is herself.”

Women have long been the unsung heroes, quietly but decisively steering the ship of family life. Indeed, their role is indispensable.

When it comes to household management, women call the shots. Their tasks cover everything from organising the daily schedule of her kids, especially if they are of school age, to ensuring healthy meals and a clean and orderly household. Overall, she ensures that her household runs as smoothly as possible, creating a nurturing environment for her loved ones, and, in doing so, hopes to build a better tomorrow for her family.
One mother joyfully said, “I have to ensure everything runs smoothly. Every detail should be considered because if I fail to do so, I feel like I failed my husband and my children, so I take this role seriously.”

Filipino family cooking together at home – Girl filming her mother, sister and grandmother while they are cooking a traditional asian meal

In a world where women’s roles are continually evolving, the significance of their contributions to the family often goes unnoticed. Beyond just maintaining the physical space, women play a pivotal role in decision-making, shaping the well-being and success of their families.
It’s been said that “behind every successful man is a woman,” yet “behind every successful woman is herself.”

Women have long been the unsung heroes, quietly but decisively steering the ship of family life. Indeed, their role is indispensable.

When it comes to household management, women call the shots. Their tasks cover everything from organising the daily schedule of her kids, especially if they are of school age, to ensuring healthy meals and a clean and orderly household. Overall, she ensures that her household runs as smoothly as possible, creating a nurturing environment for her loved ones, and, in doing so, hopes to build a better tomorrow for her family.

One mother joyfully said, “I have to ensure everything runs smoothly. Every detail should be considered because if I fail to do so, I feel like I failed my husband and my children, so I take this role seriously.”

In recent years, women have taken an active role in maintaining the family’s financial stability. They are nearly always regarded as the primary gatekeepers in ensuring the family’s financial future, whether they manage the family finances or supplement them with personal earnings.
With a keen eye for detail and a knack for stretching every peso, homemakers make prudent financial decisions that contribute to the stability and prosperity of the household.

And, as the world celebrates women’s strength this March, it also acknowledges their invaluable contributions to decision-making for the benefit of the household and the family as a whole. After all, behind every thriving family, a woman orchestrates its success.

Such is the idea behind EastWest Ageas Life Essentials, a peso-denominated life and critical illness insurance solution that provides coverage until the age of 100. With Life Essentials, homemakers can have an ally in looking after their family’s wellness

EastWest Ageas Life Essentials honours and celebrates women’s vital contributions in shaping the fabric of family life. Their unwavering dedication, resourcefulness, and resilience make them the true architects of home well-being. With Life Essentials by their side, they can continue to navigate the complexities of homemaking with confidence and grace, allowing them to build a better tomorrow.

Amidst the countless responsibilities of homemaking, EastWest Ageas Life Essentials emerges as a reliable solution that will help women excel in their roles as homemakers while also nurturing those they love.
Because when women succeed, so do their families.

EastWest Ageas is a joint venture between EastWestBank and Ageas

EastWest Bank has 30 years of local banking experience, while Ageas is a leading Belgian insurer with 200 years of global expertise. Learn more about how they can help you live your best life right now. Visit their website at ewageas.com.ph or follow them on Facebook and LinkedIn. To help you build a better tomorrow, please contact EastWest Ageas at +632.893.93924 or AskMe@ewageas.com.ph.

EastWest Ageas Wins Quill and Anvil Awards

EastWest Ageas recently scored wins for its brand transition campaign from two prestigious award-giving bodies: an Award of Merit from the 20th Philippine Quill Awards and a Silver Award from the 59th Anvil Awards.

The two respected organizations recognize exemplary bodies of work in business communications, marketing, and public relations. “We are honored to receive these awards, as they show that we are on the right track on our journey to even greater success.  And I am immensely proud of our team,” shares EastWest Ageas President and CEO Sjoerd Smeets.

The Philippine Quill Awards is given by the International Association of Business Communicators (IABC) Philippines. These awards recognize excellence in strategic communication and outstanding communication skills in the country.

Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Award is regarded as the most prestigious symbol of excellence in public relations practice in the country. Entries are evaluated in three phases by distinguished panels of screeners, judges, and multi-sectoral jurors, both from the Philippines and abroad.

Rebranding to EastWest Ageas

The award-winning campaign was born through the partnership between EastWest Bank, one of the country’s fastest-rising banks with 30 years of local experience, and Ageas, the Belgium-based global insurance company with 200 years of insurance expertise. The company officially transitioned into EastWest Ageas in 2022.

“We needed a name that captures our ambitions to grow and serve more Filipinos so they can have a better tomorrow while also reinforcing our story to the public,” Joub Miradora, Chief Customer Officer, shares.

EastWest Ageas (EWA), formerly Troo, started its life insurance operations in the Philippines in 2015. In its first year, the company ranked 34th and reached the 12th spot by the end of 2022. Now, EastWest Ageas aims to grow even further in the industry by leveraging its strong corporate culture and a range of customer-centric business transformations. And the first transformation was the brand itself.

With these recognitions from the Philippine Quill Awards and the Anvil Awards, the brand transition is a testament to the power of taking risks and embracing the promise that transformation brings. More can be expected from EastWest Ageas in 2024 as the company continues to build a better tomorrow for all Filipinos.

EastWest Ageas is a joint venture between EastWest Bank and Ageas.

EastWest Bank has 30 years of local banking experience, while Ageas is a leading Belgian insurer with 200 years of global expertise. Learn more about how they can help you live your best life right now. Visit their website at ewageas.com.ph or follow them on Facebook and LinkedIn. To help you build a better tomorrow, please contact EastWest Ageas at +632.893.93924 or AskMe@ewageas.com.ph.

Painting Life with Data for A Better Tomorrow

Life colored by data

We live in the data age where life is painted by information. Our society is powered and inspired by data sets that propel economies, explore possibilities, and change lives. And all of this happens both onscreen and off-screen. Data is king, and it brings new and contemporary delights and advancements with it. The most significant of its gifts is helping bridge the knowledge of ages ago to enrich our modern lives. Literally painting life-powered by data with the brushstrokes of masters past.

Art by the numbers

The Wisdom of Da Vinci: An Immersive AI Experience is one such gift brought to life by information. The immersive art experience merges the power of data processing and the masterworks of Leonardo Da Vinci and other iconic artists into an audio-visual display.

The result is an enthralling and singular experience, where the attendees become canvasses themselves as they step into the projections of data-painted art. The exhibit can be visited at One Bonifacio High Street until October.

This convergence of hard data and art is what drew the attention of EastWest Ageas. The exhibit’s imagery was sourced from paintings, books, traditional CSV files, and even statistics to create art that evokes the deepest of emotions and imaginations.

 A business of the heart and data

“We decided to sponsor this exhibition because our business is about data and emotions,” shares Sjoerd Smeets, President and CEO of EastWest Ageas. The business of ensuring the people’s future and assets has a bedrock built on data and information. This makes sure that all the decisions regarding the customers are founded on facts and rational thinking.

“But in the end, we are here to serve our customers at difficult moments,” Sjoerd says. “Our business has a clear purpose: protect families during their most vulnerable moments and bring them comfort and security.” And this requires emotional intelligence, a feat that no data set can muster.

EastWest Ageas believes that it is the union of the human capacity to empathize and the clear-sightedness of data that can elevate the industry to the next level of service.

Joub Miradora, EastWest Ageas’ Chief Customer Officer succinctly summarizes this.

“For true service, we want to provide a customer-centric service that gives clear solutions fueled by data and delivered with a human heart.”