Tag: MOTORING

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AISIN Rides Into the Spotlight: A Bold Debut at Inside Racing Bike Fest 2026

World Trade Center Manila was buzzing—and AISIN Philippines made sure no one left without noticing.

From March 20 to 22, 2026, the Inside Racing Bike Festival once again proved why it’s one of the country’s most anticipated gatherings for motorcycle enthusiasts. Amid roaring engines, passionate riders, and cutting-edge showcases, one name made a powerful entrance into the local motorcycle scene: AISIN Philippines.

A Strategic First Gear in the Philippines

AISIN’s debut of its motorcycle oil lineup wasn’t just another product launch—it was a calculated move. The Philippines, known for its vibrant motorcycle culture and growing rider base, has been chosen as the first market for AISIN’s motorcycle oils.

This decision signals more than just expansion—it reflects the company’s confidence in the country as a launchpad for broader ASEAN growth. With plans already in motion to widen its product range, AISIN is clearly setting its sights beyond borders.

Engineered for Riders, Built for Performance

Backed by its global reputation in automotive engineering, AISIN introduced a range of motorcycle oils designed to meet the real demands of riders—from daily commuters weaving through city traffic to performance enthusiasts chasing speed and endurance.

The lineup includes:

    • Fully synthetic oils for maximum performance and protection
    • Semi-synthetic variants for balanced efficiency and value

All products meet Japanese Automotive Standards Organization (JASO) certifications:

    • JASO MA2 – tailored for manual motorcycles
    • JASO MB – optimized for scooters and automatic bikes

But AISIN didn’t stop at oils. The brand also showcased a suite of complementary products—long-life coolant, brake and clutch fluids, horns, and motor care solutions—positioning itself as a one-stop partner for motorcycle maintenance and performance.

Turning Heads with an Interactive Experience

Trade shows can get crowded—but AISIN found a way to stand out.

Their booth quickly became a hotspot, thanks to an interactive “marble race game” that cleverly demonstrated oil performance and fluidity. It wasn’t just informative—it was fun, engaging, and memorable.

Add to that the daily giveaways of AISIN-branded SEC helmets, and the excitement built up to a thrilling climax: a grand raffle featuring a brand-new VOGE SR150GT motorcycle. Safe to say, AISIN didn’t just participate—they entertained.

A Market Full of Energy—and Opportunity

AISIN executives were quick to highlight the energy of the Philippine motorcycle community.

Yuji Katsuura, Manager of Overseas Sales and Marketing at ADVICS Sales Co., Ltd., shared his enthusiasm:

“This is the first time motorcycle oils are released here. We expect to expand the AISIN product range and satisfy motorcycle customers.”

He also noted the intensity of the event, describing it as “very energetic—even aggressive,” reflecting the passion of Filipino riders.

Hiromitsu Nagase echoed the sentiment, emphasizing the vibrant atmosphere and strong turnout:

“Many people visited this event—it was very crowded inside the halls… The attendees here are very energetic and excited. It was a very fun experience for me as well.”

Shifting Gears Toward the Future

AISIN has long been recognized for its strength in four-wheel automotive solutions. Now, it’s accelerating into the two-wheel segment with equal determination.

Keisuke Fukuda, Chief Representative of AISIN Philippines, shared the company’s forward-looking vision:

“Now, we are planning to expand our products for motorcycles in the near future as well.”

This move marks a significant evolution for the brand—one that aligns with the growing demand for reliable, high-performance motorcycle solutions across Southeast Asia.

More Than a Launch—A Statement

AISIN’s presence at the Inside Racing Bike Festival 2026 wasn’t just about showcasing products. It was about making a statement: the brand is here, it’s ready, and it’s built for riders.

With a successful launch in the Philippines and a clear roadmap for regional expansion, AISIN is positioning itself as a serious contender in the motorcycle market.

And if the energy at the festival is any indication, the road ahead looks fast, exciting, and full of opportunity.

Want to stay updated on AISIN Philippines?
Follow them on Facebook: https://web.facebook.com/AISINPHILIPPINES?_rdc=1&_rdr#

 

 

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MIAS 2025: Driven by Connections for 20 Years

Twenty years ago, WORLDBEX Services International (WSI) hosted the first Manila International Auto Show (MIAS), displaying the best of the Philippine automobile sector. Today, MIAS continues to set high standards for automotive enthusiasts who prefer high-performance and creative vehicles, as well as those who want to interact with others who enjoy life in the fast lane.

The automotive sector has evolved over the last 20 years, with the Philippines contributing to it through vehicle assembly and the production of vehicle components for other major car firms and manufacturers. Some of the most innovative car manufacturers are from the East Asian continent, and they have made numerous innovations and upgrades to their vehicles, with Japan leading the way. Japan accounts for 57.75% of automotive patent applications, followed by South Korea with 16.61% and Germany in third place.

12.28%. These countries, like the rest of the world, have proved the car industry’s inventive potential. The Philippine automotive sector has demonstrated its desire to innovate and adapt to global industry changes, as evidenced by the growing demand for AI-assisted self-driving cars, which would help automate Filipino drivers’ driving experiences. The Manila International Auto Show will be at the forefront of exhibiting the industry’s future and focusing greater attention on the future of innovation in 2025.

In 2005, motoring writers Jason K. Ang, Ulysses K. Ang, and Alvin Uy addressed Mr. Joseph Ang, the founding chairman of WSI, about creating an international-grade and industry-based auto show that would highlight the local industry’s passion and desire for innovation in the automotive sector. According to Jason Ang, one of the co-organizers of MIAS, “We (the writers) took inspiration from attending international auto shows, and we aimed, as co-organizers, to bring an equivalent world-class experience for the Philippine auto buyers and enthusiasts.” Using his knowledge and expertise, Mr. Joseph Ang seized the opportunity to organize a series of highly successful events, culminating in the inaugural Manila Motor Show in April 2005. Joseph Ang decided to organize this event as an homage to his late father, who was a vehicle dealer and was actively involved in the automobile sector before dying.

MIAS has been recognized by numerous international brands since its inception. It has become an annual go-to event for car manufacturers to introduce new models. MIAS has also received assistance from other motoring groups, including the Automobile Association of the Philippines (AAP), Tuason Racing School (TRS), and Car Awards Group Inc. (CAGI). MIAS 2019, the largest automobile expo in the country, will commemorate this significant milestone. Aion, BAIC, BYD, Changan, Chery, Foton, GAC, Great Wall Motors, Hyundai, Isuzu, Jetour, Jaecoo, KIA, Lynk & Co., MG, Mitsubishi, Nissan, Omoda, Seres, Suzuki, Vinfast, and Volvo will present their most recent vehicle models and advancements. These brands are eager to set the scene and demonstrate how the automotive sector continues to innovate. This year’s exhibition will feature over 200 automotive displays, as well as more than 90 exhibitors. Major sponsors include BPI Auto Loans, Petron, and Shell.

Come to the Manila International Auto Show 2025, which will take place at the World Trade Center Metro Manila from April 10 to 13, 2025, and be inspired by connections as you celebrate our 20 years of automotive excellence. You may get our exclusive 5+1 tickets now at https://manilaautoshow.com/.

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AISIN Unveils Ignition Coil and Fan Motor at Christmas Celebration, Reinforcing its Status as the Affordable Auto Parts Mall

AISIN and Riken, the official AISIN importer in the Philippines, joined forces to ring in the Christmas festivities at Okada Manila on December 6, 2023. Amidst the joyous celebration, AISIN took the opportunity to showcase its commitment to providing affordable auto parts by introducing two stellar additions: the ignition coil and the fan motor.

In a dazzling display of innovation and holiday cheer, AISIN and Riken gathered their top-tier customers at Okada Manila for a Christmas celebration that went beyond the ordinary. Embracing the festive spirit and expressing gratitude for the continued support from their guests, AISIN took centre stage to unveil the latest enhancements to its product lineup: the Ignition Coil and Fan Motor.

The Christmas celebration kicked off with a warm welcome from Mr. Oliver Ang, the President of Riken Motor Sales Inc. His opening speech set the tone for an inspiring and joyous evening, creating an atmosphere of camaraderie and appreciation.

Following the welcome address, Mr. Yasuhiro Nakamura, Managing Director of Aisin Asia, took the stage to emphasize AISIN’s growth in the Philippines. He highlighted the company’s dedication to expansion, market research, and development of products at optimal quality and price, all aimed at providing a comprehensive portfolio and services to Philippine consumers.

A pivotal moment came with Mr. Keisuke Fukuda, the newest Chief Representative of AISIN Philippines, shedding light on the strength and strategy behind AISIN’s aftermarket products. Drawing a parallel between AISIN and an affordable auto parts mall, Fukuda, together with Mr. Yoshitake Kazaoka and Mr. Yojiro Koga, President and Product Business Division Manager of ASIT, respectively, showcased the extensive product range, the insurance of procurement excellence with globally competitive suppliers, and underlined the quality assurance that distinguishes AISIN products in the market.

Engaging activities infused the evening with excitement, making it more than just about business. Guests participated in small games that not only livened up the atmosphere but also teased and highlighted AISIN’s innovative products. The slide puzzle and word search, featuring the ignition coil and cooling fan motor, added an interactive element to the event. In addition, winners from the fortune wheel and paper fan games received great prizes. Additionally, the event acknowledged the best-dressed attendees.

The evening concluded with Mr. Winston Ang, Vice President of Riken Motor Sales Inc., extending warm wishes for a Merry Christmas and expressing optimism about the continued partnership with AISIN taking a positive step forward.

In essence, the Christmas celebration at Okada Manila was more than just a gathering; it was a testament to AISIN’s commitment to innovation, quality, and affordability in the realm of auto parts. As the year comes to a close, AISIN and Riken look forward to a future of continued success and collaboration in the Philippines.

For inquiries, you may visit: www.facebook.com/AISINPHILIPPINES.