Tag: MOTORING

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More Than Cars and Bikes: Why Automotive Communities Are Becoming the New Weekend Lifestyle

For many Filipinos, weekends are no longer limited to trips to the mall, café hopping, or staying at home. Across Metro Manila, a growing number of people are spending their free time at car meets, motorcycle gatherings, and enthusiast events—where vehicles bring people together and shared passions create lasting connections.

What was once simply a gathering of car or motorcycle owners has evolved into a lifestyle experience. From riders meeting up after sunset to automotive enthusiasts proudly showcasing their latest builds, these events have become vibrant spaces for people with a common passion.

Families come to explore, friends reconnect, and content creators capture the community’s energy and excitement. At the same time, local businesses—including cafés, food stalls, detailing shops, and automotive accessory brands—benefit from the growing culture surrounding these gatherings.

More Than Just Machines

For today’s automotive enthusiasts, it is no longer simply about horsepower, modifications, or the latest accessories. It is about belonging to a community that shares knowledge, appreciates craftsmanship, and values the journey as much as the destination.

This growing culture has transformed automotive gatherings into a regular part of the weekend lifestyle. Whether someone owns a heavily modified vehicle, a daily-driven motorcycle, or simply enjoys being surrounded by fellow enthusiasts, the community has a place for everyone.

Recognizing the passion and diversity within these groups, AISIN Philippines continues to support enthusiast-driven gatherings such as the Broke Boys Club Car Meet and the Grupo PCX Anniversary Event.

Bringing Automotive Solutions Closer to Enthusiasts

Each automotive community has its own interests and needs. Car enthusiasts may focus on performance, maintenance, and customization, while motorcycle riders often look for products that can support the demands of everyday commuting and weekend adventures.

At the Broke Boys Club Car Meet, AISIN allowed participants to explore its wide range of aftermarket automotive solutions. The lineup included engine oils, drivetrain components, engine parts, brake products, wiper blades, horns, cooling system products, and car care items—offering enthusiasts a closer look at AISIN’s extensive range of products for passenger vehicles.

Meanwhile, at the Grupo PCX gathering, AISIN highlighted its motorcycle engine oils. Riders had the opportunity to learn more about lubricants designed to provide reliable protection and performance, whether for daily commutes through the city or spirited rides during the weekend.

Connecting With the People Behind the Vehicles

As a global Japanese manufacturer of original equipment and aftermarket automotive products, AISIN sees enthusiast events as more than just an opportunity to showcase its product lineup.

These gatherings provide a chance to connect directly with the people behind the vehicles—the drivers, riders, builders, and everyday enthusiasts who invest their time and passion into maintaining and improving their machines.

Beyond product awareness, AISIN also promotes responsible vehicle maintenance and emphasizes the importance of choosing quality replacement parts that contribute to long-term performance, reliability, and safety.

Today’s enthusiasts are also more informed than ever. Before making a purchase, many research products online, watch reviews, join discussions, and seek recommendations from fellow members of the community. This growing awareness has made conversations about preventive maintenance, quality components, and proper vehicle care increasingly important.

Driving Filipino Automotive Culture Forward

The automotive community continues to prove that cars and motorcycles can bring people together in ways that go beyond the machines themselves.

Through its participation in community-driven events, AISIN Philippines reinforces its commitment to supporting enthusiasts—not only by providing trusted automotive products, but also by helping promote a culture of proper vehicle care among both four-wheel and two-wheel communities.

Whether it is two wheels or four, every memorable journey is made better by the people who share it.

As automotive gatherings continue to become part of the Filipino weekend lifestyle, AISIN celebrates more than vehicles and machines. It celebrates the friendships, passion, creativity, and shared experiences that continue to drive Filipino automotive culture forward.

For more updates and information, follow the AISIN Philippines Official Facebook Page.

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AISIN Philippines and NEXTHUB Forge Strategic Alliance to Drive Growth in the Philippine Automotive Aftermarket

The Philippine automotive aftermarket sector continues to evolve, and a new partnership between AISIN Philippines and NEXTHUB signals a significant step forward for the industry.

AISIN Philippines recently formalized a strategic collaboration with NEXTHUB, bringing together two organizations with a shared vision of elevating aftermarket services, strengthening industry support, and delivering greater value to automotive professionals and vehicle owners nationwide.

The partnership combines the strengths of AISIN, one of the world’s most respected original equipment manufacturers (OEMs), with NEXTHUB, a fast-growing aftermarket solutions provider backed by the expertise and extensive network of the AUTOHUB Group. Together, the two companies aim to create a stronger ecosystem for workshops, service centers, automotive businesses, and motorists across the country.

(L-R) Mr. Manny Yator – NEXTHUB General Manager, Mr. Willy Tee Ten – AUTOHUB Group President and CEO, Mr. Keisuke Fukuda – AISIN Philippines Chief Representative, and Mr. Pruett Tiraratn – AISIN ASIA Thailand Vice President

Bridging Global Expertise and Local Market Reach

For decades, AISIN has built a reputation as a trusted OEM supplier to leading vehicle manufacturers around the globe. Known for its commitment to quality, innovation, and reliability, the company continues to play a key role in advancing automotive technology and mobility solutions.

Through its partnership with NEXTHUB, AISIN seeks to extend that expertise beyond manufacturing and into the broader aftermarket landscape. By leveraging NEXTHUB’s market presence, operational capabilities, and deep understanding of local industry needs, both organizations are positioned to offer more comprehensive support to automotive professionals.

The collaboration is expected to strengthen the connection between global automotive standards and the evolving requirements of Philippine workshops and service facilities, helping ensure that businesses and consumers alike benefit from high-quality products and dependable aftermarket solutions.

Strengthening the Automotive Value Chain

As vehicle ownership continues to grow and motorists demand better service experiences, the aftermarket sector has become an increasingly important part of the automotive value chain.

AISIN’s latest move reflects its commitment to becoming more deeply integrated with the local aftermarket community. By working closely with NEXTHUB, the company aims to enhance engagement with workshops, service centers, technicians, and industry stakeholders, creating opportunities for long-term growth and development.

Beyond product availability, the partnership focuses on delivering value through technical expertise, customer support, and industry collaboration—areas that are becoming increasingly critical as vehicles become more technologically advanced.

Supporting Industry Development

A key component of the alliance is the commitment to professional development within the automotive sector. Both companies plan to support initiatives that include technical training programs, customer education efforts, and industry engagement activities designed to help automotive businesses improve their capabilities and service standards.

These programs are expected to equip workshops and service centers with the knowledge and resources needed to keep pace with changing vehicle technologies while enhancing the overall customer experience.

(L-R) Mr. Ralph Ducusin – AISIN Marketing Manager, Mr. Manny Yator – NEXTHUB General Manager, Mr. Willy Tee Ten – AUTOHUB Group President and CEO, Mr. Keisuke Fukuda – AISIN Philippines Chief Representative, Mr. Pruett Tiraratn – AISIN ASIA Thailand Vice President and Mr. Marlon Beraquit- AISIN Philippines Deputy Chief Representative

A Shared Vision for the Future

At its core, the AISIN-NEXTHUB partnership is built on a common goal: creating a stronger, more reliable automotive aftermarket industry in the Philippines.

By combining world-class OEM expertise with extensive local market reach, the collaboration aims to contribute to safer mobility, better vehicle ownership experiences, and sustained industry growth. As both organizations move forward together, the partnership underscores the increasing importance of strategic alliances in shaping the future of the country’s automotive aftermarket landscape.

For industry professionals and motorists alike, the collaboration represents more than a business agreement—it is a commitment to raising standards, expanding opportunities, and driving the Philippine automotive aftermarket toward a more dynamic and customer-focused future.

For more information, visit AISIN’s official Facebook Page: www.facebook.com/AISINPHILIPPINES

 

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AISIN Rides Into the Spotlight: A Bold Debut at Inside Racing Bike Fest 2026

World Trade Center Manila was buzzing—and AISIN Philippines made sure no one left without noticing.

From March 20 to 22, 2026, the Inside Racing Bike Festival once again proved why it’s one of the country’s most anticipated gatherings for motorcycle enthusiasts. Amid roaring engines, passionate riders, and cutting-edge showcases, one name made a powerful entrance into the local motorcycle scene: AISIN Philippines.

A Strategic First Gear in the Philippines

AISIN’s debut of its motorcycle oil lineup wasn’t just another product launch—it was a calculated move. The Philippines, known for its vibrant motorcycle culture and growing rider base, has been chosen as the first market for AISIN’s motorcycle oils.

This decision signals more than just expansion—it reflects the company’s confidence in the country as a launchpad for broader ASEAN growth. With plans already in motion to widen its product range, AISIN is clearly setting its sights beyond borders.

Engineered for Riders, Built for Performance

Backed by its global reputation in automotive engineering, AISIN introduced a range of motorcycle oils designed to meet the real demands of riders—from daily commuters weaving through city traffic to performance enthusiasts chasing speed and endurance.

The lineup includes:

    • Fully synthetic oils for maximum performance and protection
    • Semi-synthetic variants for balanced efficiency and value

All products meet Japanese Automotive Standards Organization (JASO) certifications:

    • JASO MA2 – tailored for manual motorcycles
    • JASO MB – optimized for scooters and automatic bikes

But AISIN didn’t stop at oils. The brand also showcased a suite of complementary products—long-life coolant, brake and clutch fluids, horns, and motor care solutions—positioning itself as a one-stop partner for motorcycle maintenance and performance.

Turning Heads with an Interactive Experience

Trade shows can get crowded—but AISIN found a way to stand out.

Their booth quickly became a hotspot, thanks to an interactive “marble race game” that cleverly demonstrated oil performance and fluidity. It wasn’t just informative—it was fun, engaging, and memorable.

Add to that the daily giveaways of AISIN-branded SEC helmets, and the excitement built up to a thrilling climax: a grand raffle featuring a brand-new VOGE SR150GT motorcycle. Safe to say, AISIN didn’t just participate—they entertained.

A Market Full of Energy—and Opportunity

AISIN executives were quick to highlight the energy of the Philippine motorcycle community.

Yuji Katsuura, Manager of Overseas Sales and Marketing at ADVICS Sales Co., Ltd., shared his enthusiasm:

“This is the first time motorcycle oils are released here. We expect to expand the AISIN product range and satisfy motorcycle customers.”

He also noted the intensity of the event, describing it as “very energetic—even aggressive,” reflecting the passion of Filipino riders.

Hiromitsu Nagase echoed the sentiment, emphasizing the vibrant atmosphere and strong turnout:

“Many people visited this event—it was very crowded inside the halls… The attendees here are very energetic and excited. It was a very fun experience for me as well.”

Shifting Gears Toward the Future

AISIN has long been recognized for its strength in four-wheel automotive solutions. Now, it’s accelerating into the two-wheel segment with equal determination.

Keisuke Fukuda, Chief Representative of AISIN Philippines, shared the company’s forward-looking vision:

“Now, we are planning to expand our products for motorcycles in the near future as well.”

This move marks a significant evolution for the brand—one that aligns with the growing demand for reliable, high-performance motorcycle solutions across Southeast Asia.

More Than a Launch—A Statement

AISIN’s presence at the Inside Racing Bike Festival 2026 wasn’t just about showcasing products. It was about making a statement: the brand is here, it’s ready, and it’s built for riders.

With a successful launch in the Philippines and a clear roadmap for regional expansion, AISIN is positioning itself as a serious contender in the motorcycle market.

And if the energy at the festival is any indication, the road ahead looks fast, exciting, and full of opportunity.

Want to stay updated on AISIN Philippines?
Follow them on Facebook: https://web.facebook.com/AISINPHILIPPINES?_rdc=1&_rdr#

 

 

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MIAS 2025: Driven by Connections for 20 Years

Twenty years ago, WORLDBEX Services International (WSI) hosted the first Manila International Auto Show (MIAS), displaying the best of the Philippine automobile sector. Today, MIAS continues to set high standards for automotive enthusiasts who prefer high-performance and creative vehicles, as well as those who want to interact with others who enjoy life in the fast lane.

The automotive sector has evolved over the last 20 years, with the Philippines contributing to it through vehicle assembly and the production of vehicle components for other major car firms and manufacturers. Some of the most innovative car manufacturers are from the East Asian continent, and they have made numerous innovations and upgrades to their vehicles, with Japan leading the way. Japan accounts for 57.75% of automotive patent applications, followed by South Korea with 16.61% and Germany in third place.

12.28%. These countries, like the rest of the world, have proved the car industry’s inventive potential. The Philippine automotive sector has demonstrated its desire to innovate and adapt to global industry changes, as evidenced by the growing demand for AI-assisted self-driving cars, which would help automate Filipino drivers’ driving experiences. The Manila International Auto Show will be at the forefront of exhibiting the industry’s future and focusing greater attention on the future of innovation in 2025.

In 2005, motoring writers Jason K. Ang, Ulysses K. Ang, and Alvin Uy addressed Mr. Joseph Ang, the founding chairman of WSI, about creating an international-grade and industry-based auto show that would highlight the local industry’s passion and desire for innovation in the automotive sector. According to Jason Ang, one of the co-organizers of MIAS, “We (the writers) took inspiration from attending international auto shows, and we aimed, as co-organizers, to bring an equivalent world-class experience for the Philippine auto buyers and enthusiasts.” Using his knowledge and expertise, Mr. Joseph Ang seized the opportunity to organize a series of highly successful events, culminating in the inaugural Manila Motor Show in April 2005. Joseph Ang decided to organize this event as an homage to his late father, who was a vehicle dealer and was actively involved in the automobile sector before dying.

MIAS has been recognized by numerous international brands since its inception. It has become an annual go-to event for car manufacturers to introduce new models. MIAS has also received assistance from other motoring groups, including the Automobile Association of the Philippines (AAP), Tuason Racing School (TRS), and Car Awards Group Inc. (CAGI). MIAS 2019, the largest automobile expo in the country, will commemorate this significant milestone. Aion, BAIC, BYD, Changan, Chery, Foton, GAC, Great Wall Motors, Hyundai, Isuzu, Jetour, Jaecoo, KIA, Lynk & Co., MG, Mitsubishi, Nissan, Omoda, Seres, Suzuki, Vinfast, and Volvo will present their most recent vehicle models and advancements. These brands are eager to set the scene and demonstrate how the automotive sector continues to innovate. This year’s exhibition will feature over 200 automotive displays, as well as more than 90 exhibitors. Major sponsors include BPI Auto Loans, Petron, and Shell.

Come to the Manila International Auto Show 2025, which will take place at the World Trade Center Metro Manila from April 10 to 13, 2025, and be inspired by connections as you celebrate our 20 years of automotive excellence. You may get our exclusive 5+1 tickets now at https://manilaautoshow.com/.

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AISIN Unveils Ignition Coil and Fan Motor at Christmas Celebration, Reinforcing its Status as the Affordable Auto Parts Mall

AISIN and Riken, the official AISIN importer in the Philippines, joined forces to ring in the Christmas festivities at Okada Manila on December 6, 2023. Amidst the joyous celebration, AISIN took the opportunity to showcase its commitment to providing affordable auto parts by introducing two stellar additions: the ignition coil and the fan motor.

In a dazzling display of innovation and holiday cheer, AISIN and Riken gathered their top-tier customers at Okada Manila for a Christmas celebration that went beyond the ordinary. Embracing the festive spirit and expressing gratitude for the continued support from their guests, AISIN took centre stage to unveil the latest enhancements to its product lineup: the Ignition Coil and Fan Motor.

The Christmas celebration kicked off with a warm welcome from Mr. Oliver Ang, the President of Riken Motor Sales Inc. His opening speech set the tone for an inspiring and joyous evening, creating an atmosphere of camaraderie and appreciation.

Following the welcome address, Mr. Yasuhiro Nakamura, Managing Director of Aisin Asia, took the stage to emphasize AISIN’s growth in the Philippines. He highlighted the company’s dedication to expansion, market research, and development of products at optimal quality and price, all aimed at providing a comprehensive portfolio and services to Philippine consumers.

A pivotal moment came with Mr. Keisuke Fukuda, the newest Chief Representative of AISIN Philippines, shedding light on the strength and strategy behind AISIN’s aftermarket products. Drawing a parallel between AISIN and an affordable auto parts mall, Fukuda, together with Mr. Yoshitake Kazaoka and Mr. Yojiro Koga, President and Product Business Division Manager of ASIT, respectively, showcased the extensive product range, the insurance of procurement excellence with globally competitive suppliers, and underlined the quality assurance that distinguishes AISIN products in the market.

Engaging activities infused the evening with excitement, making it more than just about business. Guests participated in small games that not only livened up the atmosphere but also teased and highlighted AISIN’s innovative products. The slide puzzle and word search, featuring the ignition coil and cooling fan motor, added an interactive element to the event. In addition, winners from the fortune wheel and paper fan games received great prizes. Additionally, the event acknowledged the best-dressed attendees.

The evening concluded with Mr. Winston Ang, Vice President of Riken Motor Sales Inc., extending warm wishes for a Merry Christmas and expressing optimism about the continued partnership with AISIN taking a positive step forward.

In essence, the Christmas celebration at Okada Manila was more than just a gathering; it was a testament to AISIN’s commitment to innovation, quality, and affordability in the realm of auto parts. As the year comes to a close, AISIN and Riken look forward to a future of continued success and collaboration in the Philippines.

For inquiries, you may visit: www.facebook.com/AISINPHILIPPINES.