Our Market Ignites Record-Breaking Campus Tour at National University Dasmariñas

Something bigger than the usual campus buzz filled National University Dasmariñas—and you could feel it the moment you stepped in.

Thousands of students, faculty, and staff gathered not just for another academic event but for a full-scale experience. At the heart of it was Tatak CavitENYU, the university’s first-ever Hospitality and Tourism Research Seminar and Symposium, carrying the theme “Where Ideas Converge: Advancing Hospitality and Tourism Through Research.” But what truly elevated the day into something memorable was the presence of Our Market, turning the campus into a vibrant hub of creativity, learning, and community.

With an estimated crowd of 4,000 attendees, this marked the biggest campus tour event Our Market has mounted to date—and it didn’t disappoint.

A Campus Transformed into an Experience

From the outside, it looked like a festival. Inside, it felt like one.

Our Market brought its signature energy to NU Dasmariñas through a mix of interactive games, exciting giveaways, food experiences, and—for the first time in its campus tour series—a curated bazaar featuring local businesses. It wasn’t just about engagement; it was about immersion.

Students lined up early, eager to participate. After subscribing to Our Market’s platform for free, attendees were invited to spin the roulette—a simple but thrilling game that guaranteed a prize. But the real crowd magnet? A newly launched three-dimensional puzzle game that showcased partner brands. Complete any side, and you could walk away with an item of your choice.

It was equal parts challenge and reward—and it kept the crowd coming.

Spotlight on Local Creativity

Beyond the games and giveaways, the bazaar gave a meaningful platform to local entrepreneurs—and their stories.

One of the standout exhibitors was Daniel’s Handicraft, led by husband-and-wife team Lea and Daniel Mancera. Their display featured beautifully handwoven items—baskets, handbags, vases, and even delicate fuzzy wire flowers. But what made their products even more compelling was the collaboration behind them: pieces crafted through the combined efforts of Muntinlupa residents and inmates from New Bilibid Prison. Each item carried not just artistry, but purpose.

Meanwhile, long-time partner Aling Patring’s Sari-Sari Store, represented by Patty Lising, brought comfort and familiarity to the mix. Their booth offered free tastings of well-loved Filipino treats—from creamy cheese pimiento and rich peanut butter to classic pastillas, leche flan, and ready-to-drink coffee.

And then there was Matchbox Art Co., easily the crowd favorite. Owned by Shanah Leigh and Johnny Paradox, the brand drew in curious students with its striking original artworks, clothing designs, and custom watercolor pieces. Live painting sessions added a dynamic element, turning their booth into both a shop and a performance space.

Learning Beyond the Classroom

True to its mission of empowering communities, Our Market went beyond entertainment—it created opportunities for learning.

At the demo kitchen, a dessert-making workshop titled “There is Always Room for Dessert” drew in a highly engaged audience, particularly Hospitality Management students. Led by Chef Catherine “Cathy” Yu—a seasoned culinary instructor with 14 years of experience and the current vice president of the Philippine Society of Baking—the session blended practicality with inspiration.

Chef Cathy introduced recipes that were simple, efficient, and high-quality—perfect for aspiring entrepreneurs and future hospitality professionals. Participants learned how to make simplified polvoron, the trending Dubai Chewy Cookies, and creamy egg tarts.

The egg tarts, made using Aokun egg tart shells and filling from Prime Pacific Foods Corporation, were a highlight. Baked in a Cheftop oven provided by Unox Philippines, the results were exactly what every aspiring baker hopes for: soft, crispy, and perfectly creamy.

More Than an Event—A Shared Mission

Behind all the excitement lies a deeper purpose.

Our Market, conceived as a CSR initiative of DTC Promos, Inc., has consistently aimed to create spaces where people can explore opportunities, discover new ideas, and step outside their comfort zones. This event was no exception.

The energy carried through to a live raffle draw, where lucky participants walked away with prizes such as Energizer power banks and Philips Bluetooth speakers—small tokens that added to an already rewarding experience.

But perhaps the most meaningful takeaway wasn’t a prize—it was the sense of possibility.

Strengthening Partnerships for the Future

The event concluded on a high note with a Memorandum of Agreement (MOA) signing between Our Market and National University Dasmariñas. More than a formal gesture, it signaled a shared commitment to continued collaboration—opening doors for future initiatives beyond the OMG! Campus Tour.

For NU Dasmariñas, whose Hospitality Management program emphasizes both theory and hands-on training across various operational areas—from kitchens to front office and beyond—the partnership reinforces its goal of preparing students for real-world success.

And for Our Market, it’s another step forward in building communities that are informed, empowered, and inspired.

What’s Next?

If this event proved anything, it’s that when learning meets creativity and community, something powerful happens.

And this is just the beginning.

Subscribe to Our Market to stay updated on upcoming campus tours, workshops, and opportunities—you might just find your next idea, skill, or inspiration waiting there.

Addressing the Brain Drain: How the SM Group Is Bringing Higher Education Back to the Regions

For decades, many Filipinos have left their hometowns in search of quality education and better career opportunities—often concentrating talent in urban centers while leaving provincial communities underserved. Today, the SM Group, through National University (NU), is helping reverse that trend by bringing accessible, high-quality higher education closer to home.

With a growing presence outside Metro Manila, National University is not only educating students—it is creating jobs, nurturing local talent, and strengthening regional economies.

Expanding Access Beyond Metro Manila

National University now serves more than 84,000 students across its nationwide campuses, with seven campuses located outside Metro Manila. These include NU Bacolod, NU Laguna, NU Baliwag, NU Dasmariñas, NU Lipa, NU Clark, and the newest campus, NU Cebu, which opened this academic year.

What stands out is NU’s strong commitment to local employment. NU Cebu currently boasts 100% local hires, while NU Bacolod employs 96% local staff, NU Laguna 99%, NU Baliwag 98%, NU Dasmariñas 96%, NU Lipa 98%, and NU Clark 97%. These numbers highlight NU’s deliberate effort to provide professional opportunities within the regions they serve.

By offering quality education and employment in provincial areas, NU allows professors, administrators, and students to build meaningful careers without leaving their hometowns.

Standardized Compensation, Stronger Talent Retention

One of NU’s key strategies in addressing brain drain is its standardized compensation package across all campuses nationwide. This approach ensures competitive and equitable salaries regardless of location, making provincial postings more attractive to educators and professionals.

“We bring talent back to the provinces,” said NU President and CEO Dr. Renato Carlos Ermita. “NU offers a standardized salary matrix applicable to all our employees across the country. This approach has helped make our recruitment more appealing to applicants in provincial regions.”

NU President and CEO Dr. Renato Carlos Ermita

By aligning education, labor, and development goals, NU helps reduce inequality between urban and rural areas—strengthening local ecosystems for long-term growth.

Education as a Catalyst for Community Development

NU’s expansion also reflects the SM Group’s vision of responsible community development. Most NU campuses are situated within SM’s social ecosystem, offering students and employees accessibility, safety, and convenience.

“NU is part of SM’s corporate social responsibility,” Dr. Ermita shared. “By allowing campuses to be part of the SM community, accessibility is achieved and affordability is maintained. Transportation hubs are also located near most mall-based campuses, ensuring convenience and safety for students and employees.”

This integrated approach helps communities retain educational talent while reinforcing access to social and economic opportunities.

Coming Home: Stories from NU Cebu

At NU Cebu, the impact of this mission is deeply personal. One of the campus’ returning locals is Executive Director Johanna Minglana, who shared how the opening of NU Cebu allowed her to return home after decades in Manila.

“NU Cebu allowed me to come full circle in my birthplace while continuing my academic career,” Minglana said. She noted that many faculty and staff share similar sentiments—finding purpose in meaningful work without being separated from their families and communities.

According to Minglana, NU Cebu represents more than an academic institution. “It embodies SM’s vision of being a catalyst for community development. It creates jobs not only within the university but also for surrounding businesses—from food establishments and boarding houses to transportation and retail.”

Building the Future, Locally

As National University recently marked its 125th founding anniversary, thousands of alumni gathered to celebrate its legacy and continued commitment to providing world-class, life-ready education. Whether in urban centers or provincial communities, NU remains focused on preparing graduates to thrive wherever opportunity takes them.

By bringing higher education to the regions, NU and the SM Group are proving that talent doesn’t have to leave home to grow—and that meaningful development begins by investing in communities where people already belong.

A Partnership Between NU and 2GO for ApprenticeSHIP Program

 

2GO, a division of SM Investments Corporation and the biggest logistics and transportation provider in the Philippines, has just signed an agreement with the National University (NU) to offer marine experiential on-the-job training to students majoring in tourism and hospitality at NU through 2GO’s Sea Solutions Business Unit. Students will be better prepared for their professional employment after graduation thanks to this strategic partnership, which will provide them with real-world work experience.

Participating students will spend three years onboard 2GO vessels, learning about local hospitality and tourism on a seven-day trip. While onboard, students will help out with the hotel and F&B operations and listen to regular lectures from training instructors on topics like housekeeping, F&B, and guest interactions.

National University President Dr. Renato Carlos H. Ermita stated: “Our students will enhance their knowledge, experience, and employability upon graduation through the 2GO Group, Inc.’s internship program. National University is dedicated to providing top-notch educational opportunities.”

The onboard learning program will provide students with immersive work experiences onboard similar to a cruise for 5 to 7 days, focusing on 2GO’s expertise in hospitality services. This is a great opportunity for anyone interested in a career as a cruise operator to obtain hands-on training in the ship’s hotel management. As a vital link between academic study and real-world experience in the ever-changing service sector, this program is a must-have for National University’s graduating class.

Sharon Musngi-Ngo, who is the head of 2GO Group Inc.’s sea solutions business unit, was very excited about the internship program and the opportunity to work with National University. Making sure students have an easy time leaping into the workforce is our top priority in our leadership and education programs.

The internship program is scheduled to run from 2024 to 2027 and will provide students who participate with mentorship, advice, and insights into the sector. National University and 2GO Group Inc. are partnering because they believe it will have a positive effect on students’ lives and careers.

A higher level of practical experience
Students from all around the country have had access to 2GO’s on-the-job training opportunities, making the company a major participant in the maritime training industry. To give students a chance to put their classroom learning into practice, the company gladly takes on and mentors students majoring in tourism, hotel and restaurant management, and cruise ship management.

When it comes to domestic tourism and the significance of safe and convenient transportation of people and products, we at the SM Group know how important it is. President and Chief Executive Officer of 2GO and, concurrently, SM Investments, Frederic C. DyBuncio, stated that the partnership with academic institutions like NU will attract and retain more qualified individuals in the travel and logistics industries.

Technical marine majors with an emphasis in marine engineering or transportation can participate in 2GO’s internship programs. With the help of these programs, people who want to work in the marine industry can get the hands-on experience and knowledge they need to succeed in their chosen field.

School trips tailored to include crucial topics are also available from 2GO. Learn the ropes with these concise one-hour day excursions that cover the ship’s accommodations, navigation, classification, safety and security features, and daily routines.

Different 2GO apprenticeship programs have different cutoffs for different majors, but each ship may hold 30–300 students.

The 2GO internship program may be found at https://travel.2go.com.ph/apprenticeship.aspx.