AISIN Marks A New Era of Automotive Excellence

The stage was set, the excitement palpable, and the atmosphere electric as industry partners of Riken Motor Sales Inc., the sole importer, and exclusive distributor of AISIN aftermarket products in the Philippines, gathered for the 2024 Aisin Dealer Convention at the prestigious City of Dreams Manila.

Mr Soichi Sato- Associate Officer, Aisin Head Quarters Aftermarket Department

AISIN Asia Senior General Manager and AISIN Philippines’ new Chief Representative Keisuke Fukuda announced last year that “Filipinos could expect great additions in the future as AISIN transforms into AISIN Affordable Auto Parts Mall”—becoming a one-stop-shop for all automotive needs. The company continues its efforts to become the go-to marketplace for all automotive retailers and workshops in the Philippines. And this year, a lot of new additional products are set to be launched, most of which were displayed and highlighted through product presentations.

AISIN Asia Senior General manager and AISIN Philippines New Chief Representation Mr. Keisuke Fukuda

Under the theme “Beyond the Horizon,” the convention aimed to chart a course towards innovation, collaboration, and excellence in the automotive landscape. The stage was set for a night of inspiration and celebration, with AISIN Asia and Riken Motor Sales Inc. executives leading the way.

Driving Innovation Forward

The convention kicked off with opening remarks from AISIN’s Mr. Soichi Sato. With over 25 years of dedication to AISIN Aftermarket Division, Mr. Sato set the tone for the evening, urging attendees to explore uncharted roads and redefine excellence. Highlighting AISIN’s commitment to innovation, quality, and affordability, Mr. Sato outlined the company’s vision for the future, emphasizing solutions creation with Riken Motor Sales as a key pillar in driving growth for AISIN—further beyond the horizon. He also further emphasized the importance of collaboration and sustainability in shaping the automotive landscape. With a focus on building lasting relationships and supporting local partners by delivering more industry solutions.

Joining Mr. Sato on stage, Mr. Fukuda Keisuke, Chief Representative of AISIN Asia Philippines Representative Office, and Mr. Oliver Ang, President of Riken Motor Sales.

A Visionary Roadmap

Mr. Oliver Ang President of Riken Motor Sales

In his address, Mr. Oliver Ang unveiled a visionary roadmap for AISIN and Riken’s future endeavors. Mr. Ang painted a picture of a future where AISIN’s products and solutions transcend borders and shape a brighter tomorrow. His words echoed the theme of collaboration and innovation, inspiring attendees to push the boundaries of what is possible in the automotive aftermarket industry.

Celebrating Achievements and Inspiring Excellence

Throughout the evening, attendees were treated to electrifying performances, insightful presentations, and engaging discussions. From the unveiling of AISIN’s battle cry, introduction of AISIN’s mascot, Clutchy, to the recognition of top performers and loyal customers, every moment was a celebration of achievements and a testament to the unwavering spirit of the AISIN family.

The convention also featured a comprehensive exhibition showcasing AISIN’s iconic products and groundbreaking technologies. From transmission technology to drivetrain parts, brake components, engine parts, and automotive fluids. AISIN’s commitment to quality and innovation was on full display.

Looking Towards the Future

As the convention drew to a close, Mr. Winston Ang expressed gratitude to all attendees for making the event a resounding success. Encouraging everyone to carry the spirit of AISIN with them as they embarked on the next chapter, Mr. Winston left attendees with a message of unity, resilience, and shared purpose.

The 2024 AISIN Dealer Convention was more than just an event; it was a milestone—a milestone that marked the beginning of a new era of automotive excellence, innovation, and collaboration. AISIN remains committed to innovating more and better auto parts to its already comprehensive product range, adding value to customers and industry.

AISIN Unveils Ignition Coil and Fan Motor at Christmas Celebration, Reinforcing its Status as the Affordable Auto Parts Mall

AISIN and Riken, the official AISIN importer in the Philippines, joined forces to ring in the Christmas festivities at Okada Manila on December 6, 2023. Amidst the joyous celebration, AISIN took the opportunity to showcase its commitment to providing affordable auto parts by introducing two stellar additions: the ignition coil and the fan motor.

In a dazzling display of innovation and holiday cheer, AISIN and Riken gathered their top-tier customers at Okada Manila for a Christmas celebration that went beyond the ordinary. Embracing the festive spirit and expressing gratitude for the continued support from their guests, AISIN took centre stage to unveil the latest enhancements to its product lineup: the Ignition Coil and Fan Motor.

The Christmas celebration kicked off with a warm welcome from Mr. Oliver Ang, the President of Riken Motor Sales Inc. His opening speech set the tone for an inspiring and joyous evening, creating an atmosphere of camaraderie and appreciation.

Following the welcome address, Mr. Yasuhiro Nakamura, Managing Director of Aisin Asia, took the stage to emphasize AISIN’s growth in the Philippines. He highlighted the company’s dedication to expansion, market research, and development of products at optimal quality and price, all aimed at providing a comprehensive portfolio and services to Philippine consumers.

A pivotal moment came with Mr. Keisuke Fukuda, the newest Chief Representative of AISIN Philippines, shedding light on the strength and strategy behind AISIN’s aftermarket products. Drawing a parallel between AISIN and an affordable auto parts mall, Fukuda, together with Mr. Yoshitake Kazaoka and Mr. Yojiro Koga, President and Product Business Division Manager of ASIT, respectively, showcased the extensive product range, the insurance of procurement excellence with globally competitive suppliers, and underlined the quality assurance that distinguishes AISIN products in the market.

Engaging activities infused the evening with excitement, making it more than just about business. Guests participated in small games that not only livened up the atmosphere but also teased and highlighted AISIN’s innovative products. The slide puzzle and word search, featuring the ignition coil and cooling fan motor, added an interactive element to the event. In addition, winners from the fortune wheel and paper fan games received great prizes. Additionally, the event acknowledged the best-dressed attendees.

The evening concluded with Mr. Winston Ang, Vice President of Riken Motor Sales Inc., extending warm wishes for a Merry Christmas and expressing optimism about the continued partnership with AISIN taking a positive step forward.

In essence, the Christmas celebration at Okada Manila was more than just a gathering; it was a testament to AISIN’s commitment to innovation, quality, and affordability in the realm of auto parts. As the year comes to a close, AISIN and Riken look forward to a future of continued success and collaboration in the Philippines.

For inquiries, you may visit: www.facebook.com/AISINPHILIPPINES.