Tag: SMAC

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SM Expands Rewards Ecosystem with Trip.com Partnership, Unlocking New Travel Perks for Members

Travel just got more rewarding for SMAC members. The SM Group has taken another step in strengthening its lifestyle ecosystem by partnering with global travel platform Trip.com, offering members new ways to earn points while exploring destinations both local and abroad.

At the heart of this collaboration is a simple but appealing benefit: SMAC members can now earn 1 SMAC Point for every PHP250 spent on hotel and flight bookings made through Trip.com. These points will be credited within 60 working days after the completion of the trip—whether that’s after a hotel stay or a finished flight journey.

The move signals SM’s continued push to integrate everyday experiences—shopping, banking, travel, and more—into one seamless rewards-driven ecosystem.

Patrick Cua, Chief Operating Officer of SMAC

“Through strategic partnerships, both within and beyond the SM Group, we continue to enhance the value proposition for our members,” said Patrick Cua, Chief Operating Officer of SMAC. “This collaboration with Trip.com further expands our travel ecosystem, allowing members to earn rewards while accessing local and global destinations.”

Trip.com brings significant scale to the partnership. The platform operates across 39 countries and regions, supports 24 languages, and offers services in 35 currencies. Its network includes more than 1.5 million hotels, flights from over 640 airlines, and access to more than 300,000 tours and attractions across 220 countries and regions.

To take advantage of the offer, members need to log in to their SMAC account via the official website and access Trip.com through the SMAC homepage before completing any booking. It’s a small extra step that unlocks added value for frequent travelers and occasional vacationers alike.

This latest tie-up complements SMAC’s growing roster of travel and lifestyle partners, including Philippine Airlines’ Mabuhay Miles, AirAsia Rewards, and SM Hotels. Beyond travel, the program continues to expand into retail and financial services, with initiatives such as remittance rewards through SM Store and BDO.

As SM builds out its ecosystem, the goal is clear: to make everyday transactions more rewarding—whether you’re booking a flight, checking into a hotel, or simply going about your daily routine.

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SM’s loyalty program raises PHP30M to solve food insecurity and quality education.

Collaborating for good: SMAC and Globe executives, as well as the campaign’s beneficiaries, attended the turnover ceremony. From left to right: David Y. Jo, Head of Partnerships, Communications, and Reports, UN World Food Programme; Eduardo C. Jimenez, Vice Chairperson, World Vision; Jun N. Godornes, Director for Resource Development, World Vision; Celerina R. Amores, Senior Director for Corporate Communications, Ayala Foundation; Yoly C. Crisanto, Chief Sustainability and Corporate Communications Officer, Globe; Kevin Y. Hartigan-Go, Chief Operating Officer of SMAC; and Yaracel S. Macalindong, VP for Sales and Marketing of SMAC.

SMAC, SM’s loyalty program, raised over PHP30 million between December 2023 and January 2024 to assist in solving involuntary hunger and a lack of access to excellent education across the country, in conjunction with Globe’s Hapag Movement and the SM Foundation.
This is SMAC’s second year working with the Hapag Movement, which aims to provide supplemental meals and sustainable livelihood training to 100,000 Filipino families. Last year’s campaign raised PHP5.5 million, benefiting 10,000 people.

SMAC sponsored the campaign by donating P50 for every SMAC kit sold. Bonus points were also donated to the campaign for every eligible purchase made at participating SM Retail affiliates, which included SM Store, SM Fashion, SM Beauty, SM Appliance Centre, Kultura, Our Home, Surplus, Sport Central, Silk Issues, Levi’s, Forever 21, The Body Shop, Echo, and Crate and Barrel.

“We credit our success to the support of our devoted SMAC members. Every purchase they make, every point they donate, helps needy families. “Together, we can create a future in which no one goes hungry,” said Kevin Hartigan-Go, Chief Operating Officer of SMAC.

This year, SMAC and Globe’s collaboration generated approximately 30 million points, which will be donated to the Hapag Movement and the SM Foundation. Hartigan-Go emphasized that “these will be put into programs that will directly impact the lives of many Filipinos.”

Unite to make a difference.

According to the most recent June 2024 Social Weather Station (SWS) poll, the country’s hunger rate has risen to 17.6% from 14.2% in March.

Hartigan-Go shared that “Hapag’s vision of fighting involuntary hunger resonates with SMAC, our retail partners, and our SMAC member base.”
Meanwhile, Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer, emphasized the importance of working with SMAC.

“This cooperation extends beyond seasonal efforts to provide families with long-term support. We are laying the groundwork for long-term change by reducing involuntary hunger and empowering households to better their livelihoods. We are delighted to continue this effort and invite other organizations to partner with us so that we can make a difference,” Crisanto stated.

The Hapag Movement’s partner organizations include the UN World Food Programme, the Ayala Foundation, and World Vision Philippines.