Taiwan Woos Filipino Travelers at Phil Travel Expo with Visa-Free Access and Round-the-Clock Safe Adventures

Bright lanterns, night market aromas, scenic mountain railways, and streets that feel safe even past midnight—this is the Taiwan being introduced to Filipino travelers today.

At the Philippine Travel Expo in Manila, Taiwan made a confident and heartfelt pitch: visiting the island has never been easier, safer, or more exciting.

Leading the charge is one simple but powerful invitation — visa-free travel.

A Door Opened Wider for Filipinos

During the event’s opening, Ting-Sheng Lee, Deputy Representative of the Taipei Economic and Cultural Office (TECO), underscored how the Taiwan–Philippines Reciprocal Visa Exemption has transformed travel between the two destinations.

What used to require paperwork and waiting now takes little more than a plane ticket and a passport.

For many Filipinos, that means spontaneous getaways, quicker family visits, and smoother business trips.

“The visa exemption has made travel easier and more accessible,” Lee shared. “It allows people from both sides to build stronger personal connections and a deeper appreciation of each other’s cultures.”

And the impact goes beyond tourism.

Entrepreneurs can now fly in for trade shows and exhibitions with ease. Students can join academic exchanges. Creatives can collaborate across borders. In short, Taiwan isn’t just opening its doors — it’s building bridges.

A Destination That Never Sleeps — Safely

For Filipino travelers, safety and convenience often top the checklist. Taiwan is leaning into both.

Ease Huang, Deputy Director-General of the Taiwan Tourism Administration, highlighted the country’s growing reputation as a 24/7 destination, where exploration doesn’t stop when the sun goes down.

Think bustling night markets, late-night food crawls, illuminated city streets, and public transport that keeps running smoothly.

“Safety, flexibility, and memorable experiences matter to Filipino visitors,” Huang said. “Taiwan’s well-regulated night markets, reliable public transport, and walkable, well-lit cities allow travelers to enjoy nightlife, food, and cultural activities with confidence.”

It’s a big draw, especially for young travelers and barkada trips who want to maximize every hour of their vacation.

Taiwan consistently ranks among the safest places in Asia, thanks to low crime rates and a strong culture of public order—something that gives travelers that extra peace of mind when exploring after dark.

Why Taiwan Feels Like Home

According to Cindy Chen, Director of the Taiwan Tourism Information Center Manila (TTIC), interest from Filipinos has steadily grown in recent years.

And it’s not hard to see why.

There’s the food — comforting bowls of beef noodles, endless milk tea variations, street snacks at every corner.
There’s the accessibility — efficient trains, easy-to-navigate cities.
And there’s the vibe — a warm mix of tradition and modern creativity that feels familiar yet fresh.

“Filipinos are drawn to Taiwan’s accessibility, food culture, safety, and variety of experiences,” Chen explained. “We help make travel planning easy through itineraries, travel information, and partnerships with airlines, tour operators, and media.”

From cultural festivals to scenic countryside escapes, Taiwan offers something for every type of traveler — whether it’s a family trip, solo adventure, or quick weekend break.

More Than a Trip, It’s a Connection

At its core, Taiwan’s presence at the Philippine Travel Expo wasn’t just about promoting destinations. It was about strengthening ties.

With visa-free entry, safe and lively cities, and deeper cultural exchanges, Taiwan is positioning itself as more than just another spot on the map — it’s becoming a neighbor that feels closer than ever.

For Filipino travelers looking for their next international adventure, Taiwan might just be the easiest “yes” they’ll make this year.

Pack light. Bring your appetite. And maybe save some room for milk tea. 🇹🇼✈️

Catriona Gray and Taiwan Excellence’s LOHAS Lifestyle Make Their Philippine Debut at Market! Market!

The three-day LOHAS Days event, organized by Taiwan Excellence, began on September 12 at Ayala Malls Market! Market! with the formal kickoff. The event’s goal is to encourage Filipinos to adopt a LOHAS lifestyle. Upon her official introduction as a Taiwan LOHAS Advocate, Miss Universe 2018 Catriona Gray held a press conference that kicked off the event.

Group photo of brand representatives for LOHAS Days. From left to right: Fu Bear, Arnold Wilson (Marketing Manager, Anytime Fitness Asia Corporate), Sky Pichay (_, JK Fitness), Armin Lavilla (Aropec), Ms. Josephine Shun (Director of the Economic Division, TECO), Mr. Alex Lai (Director, Taiwan Trade Center, Manila), Markki Stroem, Catriona Gray, Steve Chen (Chief Operating Officer, Starbia), Jacqueline Hsiao (Vinxper)

This was a huge deal for Taiwan, as it was an opportunity to showcase their sustainability and wellness technologies to the people of the Philippines. In a show of solidarity, senior executives from Taiwanese institutions and well-known health businesses were there.

Invigorating the audience and signifying Taiwan’s dramatic debut into the wellness scene in the Philippines, the press conference started with a lively cheer dance performance set to the anthem of Taiwan’s professional baseball team.

“Taiwan is serious about health.” The opening remarks were delivered by Ms. Josephine Shun, Director of the Economic Division of the Taipei Economic and Cultural Office in the Philippines. A lofty goal, Healthy Taiwan, is being advocated for by our government. One of the world’s top three producers of fitness equipment, Taiwan is also known as the Bicycle Kingdom. I hope you enjoy your surroundings and have a great time with your loved ones.

Bringing over 30 unique items, 17 Taiwanese enterprises have participated in the LOHAS movement, according to Mr. Alex Lai, Director of the Taiwan Trade Center Manila. The Taiwan Excellence Awards have honored innovation, one of Taiwan’s most cherished characteristics. The conviction that innovation improves people’s lives is the foundation of every award.

Miss Universe 2018, Catriona Gray, spoke on the importance of the LOHAS movement in the Philippines.

According to Miss Catriona Gray, who is very enthusiastic about the movement:

I’ve always looked up to Taiwan because of how seriously it takes health and fitness issues. The sharing of LOHAS in the Philippines serves as a powerful reminder that we can all adopt a healthy, sustainable lifestyle.

During the launch ceremony, Anytime Fitness Asia Corporate’s Senior Vice President for Operations, Ms. Anne Constantino, spoke about her time working with the smart workout equipment firm Johnson Fitness, based in Taiwan. Aropec, Vinxper, Starbia, and JK Fitness are among the other Taiwanese brands that are on board with the project.

First Day: What to Do

On September 12, Market! Market! came alive all day long as participants in LOHAS Days could enjoy free fitness activities like spin classes, yoga, and high-energy body combat.

At LOHAS Days, you may find wellness seminars and exercise classes, but you can also peruse a wide array of cutting-edge items from renowned Taiwanese firms. These products demonstrate the seamless integration of technology and sustainability into everyday life:

The XTC SLR 29 from Giant features their superior ALUXX SLR aluminum frame, which is known for its exceptional lightness, stiffness, and durability. This frame guarantees stability, speed, and assured handling on any terrain.
Makalot is an AI-powered motion tracking suit that uses dependable sensors and algorithms to precisely record joint motion and angles in AR/VR and animation.

The Swift Edge 14 AI from Acer is designed to be both creative and productive, with a long battery life of up to 21 hours.

FECA’s Slam Dunk Basketball Kit showcases their magic suction technology and provides a flexible, sturdy, and environmentally friendly play area for individuals of all ages.

The Power Hydrate Face Essence by Annie’s Way is a non-sticky, ultra-fast-absorbing face serum that revitalizes, hydrates, and refreshes the skin with a blend of green tea and retinol.

JoJoin us at the Ayala Malls Market for the Lohas Games!et in the game!

At Taguig City’s Ayala Malls Market! Market! LOHAS Days will keep going till September 14. Visitors can participate in fitness classes, wellness seminars, interactive displays, and product showcases that highlight Taiwan’s health and sustainability innovations. There will be fun things for the whole family and fitness fanatics to do, including meeting the event’s lovable mascot, FuBear.

Check out Taiwan Excellence PH’s Facebook page at https://www.facebook.com/TaiwanExcellence.ph for more details about LOHAS Days.