With an increase from 3.3 million in the same period last year, SM Supermalls recorded a rise in foot traffic, reaching an average of over 4 million daily visitors in the first quarter of 2024. This consistent increase demonstrates SM’s dedication to enhancing the mall experience by offering a wide range of exciting activities that meet the changing interests of consumers.
The rise in customer traffic is a direct result of our unwavering dedication to fulfilling our customers’ everyday demands and requirements, says Steven T. Tan, president of SM Supermalls. At our malls, you’ll find a perfect combination of cutting-edge retail services and thriving entrepreneurial atmospheres.
With its integrated property developments, SM has turned its malls into places where the whole Filipino family can enjoy immersive experiences.
Filipino consumers are increasingly flocking to malls for entertainment and culinary experiences, driven by a move towards discretionary spending. Food tenants now occupy 30% of mall spaces, up from 10% a decade ago, and non-food tenants, such as entertainment, occupy 50%. Other tenants that are service-related complement the varied offers.
S Maison’s Space & Time Cube+ is the Philippines’ first fully immersive art museum.
An immersive art museum with 20 themed attractions like LED tunnels and holographic displays, the Space & Time Cube+ at S Maison is a recent innovation that showcases SM’s dedication to combining art with entertainment.
No matter what kind of fandom you’re into—K-pop, anime, or music—SM Supermalls is a place to support your favorite groups and artists. SM is thrilled to be a part of these communities and the gathering spot for fans of all ages and walks of life.
At SM City Fairview, there is a new attraction called Cosplay City, where fans may express themselves. This multi-district location has everything a community could want: toy displays, anime-themed zones, and that perfect Tokyo City ambiance for those Instagram-worthy photos.
With much anticipation, more than 500 cosplayers from the Metro Manila area assemble at SM City Fairview to see Cosplay City.
Launched in November 2023, the 1,947 square meter indoor entertainment complex inside SM Mall of Asia’s flagship location, Game Park, offers a variety of activities to suit varied interests, including bowling, basketball, e-darts, and an indoor archery range.
“SM always finds new ways to wow their customers,” Mr. Tan confirmed. “Our goal is to create lasting memories through dynamic destinations that complement traditional shopping.”