The holidays are a time for many Filipino families to get together, celebrate, and be thankful. But for the millions of Filipinos who still work abroad, Christmas often means another year of watching important events from afar.
BDO Unibank, Inc. (BDO) and SM Supermalls will hold their annual community celebration, Pamaskong Handog, again on Dec. 6 in SM City Sto. Tomas and on Dec. 13 in SM City Laoag. The goal is to honor their sacrifices and bring families closer together, even if they live far away.
A beloved custom for more than ten years, Pamaskong Handog started as a way for BDO to thank Filipinos who worked abroad in places like Hong Kong, Singapore, Japan, Italy, and the Middle East. Over the years, it has grown into several happy events that allow families to get together and enjoy “Pasko sa Pinas.”
This celebration every year has always shown BDO’s dedication to Alagang Kabayan, a type of care that is based on knowing OFs’ hopes, struggles, and strengths. BDO makes sure that all money sent home gets there safely and easily, and Pamaskong Handog strengthens the emotional bond by reminding each of them that they are seen, valued, and honored.
This year’s message highlights the partnership between BDO and SM.
“Abot ang pangarap kasama ang BDO at SM” is this year’s message, and it says something simple but very important: dreams aren’t meant to be carried alone. Filipinos can count on BDO and SM to help them every step of the way, whether they are building a house, starting a business, saving for retirement, or making sure their kids go to school.
BDO makes sure that every Filipino family, whether they live in the Philippines or another country, has access to safe and helpful banking services that help them reach their goals through goods and services like BDO Kabayan Savings, BDO Pay, Kabayan Loans, Cash Agad, and other financial solutions.
A party with lots of fun, music, and important ties
The Pamaskong Handog celebrations this year look like they will be lively and emotional. The celebration is even more special because Piolo Pascual, who has been a BDO ambassador for remittances for a long time, is returning. His genuine concern for Filipino families has made him a familiar and comforting figure in BDO’s community activities around the world.
Lifestyle star Small Laude will be joining the fun with her witty and lively personality. Also joining are the crowd-favorite comedy and content group Beks Battalion, who will make everyone laugh, play games, and feel truly joyful during the holiday season.
People who go can look forward to exciting prizes, events for the whole family, and the chance to catch up with kababayans, which is the Filipino word for “family.”
A coming home of the heart
Pamaskong Handog has touched the lives of many Filipino families every year, bringing back memories of hometown fiestas, reunions full of laughter, and just being together. This is more than just an event; it’s a celebration of who we are, our thanks, and our love for those who have given so much to make the lives of those they love better.
BDO is always there for OFs through Alagang Kabayan, not just during the holidays. Because there is one truth that doesn’t change: ang pangarap, mas kaya kapag may kasama. Talk about the plan with BDO and SM.
Follow the BDO Kabayan Facebook Page to get more news and to watch Pamaskong Handog Live.