According to the Department of Health, road accidents continue to be the top cause of mortality and injuries, particularly among younger individuals.
The use and ownership of motor vehicles are directly correlated with the rising number of vehicular accidents.
Fortunately, road safety may be attained with adequate road safety education, and the steadily growing trend can be reversed. The DOTr claims that accident prevention is the main objective. The country’s traffic accident rate can be cut in half by 2028 if we adopt a preventative strategy.
CST Tires has long been a supporter of road safety and the importance of comprehending the role that tires play in the reliability of transportation. The company’s product line includes tires and tubes for various vehicles and equipment, including bicycles, motorcycles, ATVs, cars, trucks, forklifts, and even agricultural and gardening machinery.
Now more than ever, CST Tire is dedicated to spreading awareness about the importance of tires and safe driving practices. The Taiwanese company has teamed up with Kuya Kim Atienza, a famous fact-checker and motorcyclist, since they realize how important it is to have an approachable and trustworthy source to spread the word about road safety.
The newest face of CST Tires is making an effort to persuade people to put safety and performance first in their vehicles by interacting with the racing community, both professional and amateur, and regular drivers and riders.
We are thrilled to have Kuya Kim Atienza on board as our new brand ambassador. Her dedication to both performance and safety is an inspiration to all of us. Truth, public education, and safe driving have always been causes close to his heart. Even though tires are technically complex, he has a way of making even the most complex concepts understandable and appealing to the general public. Also, everyone pays attention when he speaks. When it comes to choosing the correct tire, how to properly care for them, and how to ensure their quality, Kuya Kim will be a big assistance to CST Tire in their advocacy efforts. “Our shared objective is to assist in enhancing road safety for a greater number of riders and drivers,” stated Christine Roque, Marketing Manager of AP Bluewhale Corporation.
In his role as brand ambassador, Kuya Kim will spearhead the Know Your Tire Campaign, an initiative by CST Tire that aims to educate consumers about tires by sharing interesting, lesser-known facts and practical advice.
For both two- and four-wheeled vehicles, the tire is the safety component that matters most. “They influence safety, braking, handling, steering, and ride quality; they are the vehicles’ connection to the road,” Kuya Kim added.
Atienza elaborated by saying that high-quality tires grip the road, allow for safe turning, and come to a complete stop when necessary. World-class manufacturing equipment, innovative technology, and a strong focus on quality, delivery, and customer satisfaction are key components of CST Tire’s operations. Affordable and guaranteeing tire quality and safety, the brand’s seven-year warranty policy is hard to beat. Customers that appreciate innovation in tire production, durability, and dependability over the long haul are the ones that CST Tires aims to attract. CST Tires not only satisfies customers’ needs, but also promotes a change towards better-informed and safer purchasing choices.
Ms. Roque highlighted that CST offers a wide choice of tires developed to match the market’s individual needs, so customers may choose the right one for their riding, driving, or off-roading needs.
The sole authorized distributor of CST Tires in the Philippines is AP Blue Whale Corporation. In 2001, the company began distributing tires for a variety of vehicles, including motorcycles, cars, SUVs, trucks, and buses.