Filipino tourists can now enter without a visa again! The Taiwan Tourism Administration is sending a group of people to the Philippine Travel Expo and Promotion Events. They are also inviting top influencers to promote Taiwan.
Taiwan just said that Filipino travellers can now enter the country without a visa for another year, until July 31, 2026. In response, the Taiwan Tourism Administration quickly put up a Taiwan tourist delegation made up of 50 people from 25 groups, such as the Taichung City Government, travel agencies, hotels, and airlines. From July 11 to 13, the delegation will travel to the Philippines to participate in the Travel Madness Expo (TME) 2025.
The Taiwan Tourism Administration’s most recent statistics show that the visa-free policy has greatly increased travel from the Philippines. In the first quarter of 2025, 146,581 people came from the Philippines. This is a huge 29% increase from before the pandemic, making the Philippines the fastest-growing source market in the world and the largest source market in Southeast Asia.
The Taiwan Tourism Administration will build up a “Taiwan Pavilion” at TME based on its “Taiwan – Waves of Wonder” campaign for its Tourism Brand 3.0. The pavilion will use bright colours and fun features to show off how beautiful Taiwan is across all four seasons. Taipei 101, Taichung’s Rainbow Village, the Taiwan International Balloon Festival in Taitung, and the Morning Hot Springs of Green Island are all popular Instagram spots that are highlighted in the pavilion. This encourages Filipino visitors to capture unforgettable photos as they immerse themselves in Taiwan’s rich and diverse travel appeal.
The Taiwan Pavilion has asked well-known Filipino influencers, such as Carl Chuidian (The Chui Show) and Mommy Haidee, a travel vlogger, to help make this year’s campaign even more effective. Both will talk about their trips to Taiwan and the food and sights that are a must-see. People are likely to discuss the delegation’s appearances, which may encourage more Filipinos to choose Taiwan as their favourite travel destination.
Travel from the Philippines to Taiwan has been on the rise recently. Filipino tourists are drawn to Taiwan because it is close by, has a short flight time, a wide range of food, and unique attractions, such as the high-speed rail system that the Philippines doesn’t have. In 2024, Taiwan had the most Filipino tourists of any Southeast Asian country, with 467,000. The boom keeps going in 2025, with 25.38% more people coming in from January to March than in the same time in 2024. The Philippines is currently Taiwan’s top source market in Southeast Asia and sixth in the world, showing amazing performance.
The Taiwan tourism delegation will also hold promotional events in Iloilo (the Philippines’ fourth largest city) and Cebu (the second largest city) on July 15 and 16. The visit is in addition to their participation in the TME. The events will help strengthen cooperation between the two countries’ tourism industries and bring in more Filipino tourists. More than 100 important travel professionals, airline officials, and mainstream media will be at these events. They will show off Taiwan’s newest tourist attractions and incentives, with the goal of keeping the high rise in Filipino visitors coming to Taiwan and opening up new chances for Taiwan’s tourism in the Southbound market.